Inversive

LONDON -- 2014 looks like being an even bigger year in video for Group M's Xaxis data targeting unit. Group M parent WPP last week announced it would merge stablemate 24/7 Me...

Recently, some of the world’s most disruptive thinkers – Rich Miner, founder of Android; Travis Kalanick, Founder of Uber; Rosa Birch, Head of Policy Programmes EMEA at Facebook, et al. – assembled at Harvard Business School’s annual Technology conference, Cyberposium. I had the pleasure of attending as a speaker and attendee. While I had initially …

LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of who’s involved in the buying and selling of ad inventory, be it display, search, social, video, mobile, etc.

Retail industry news, voices and jobs. Optimized for your mobile phone.

As Apple finally shuts down its unique device identifier (UDID), tech companies are betting on ad targeting capabilities touted as privacy-friendly. In describing their products, companies have moved away from the label “fingerprinting” technology, which was popular several years ago, and embraced terms like “device matching” and “mobile signature.” AdExchanger spoke with two active players in... Continue reading »

The infamous ‘cookie’ digital code that is stored on a browser can now be easily disabled and many mobile phones don’t utilize read more:

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and beyond.

Twitter is an ad business. Amazon is the world's largest online retailer. Guess which one makes more money on ad sales?

Amazon serves notice that it expects to be a big player in advertising.

The National Security Agency isn't the only government entity secretly collecting data from people's cellphones. Local police are increasingly scooping it up, too.

Mobile Marketer

Amazon's wildly successful advertising exchange offers marketers excellent targeting opportunities, but could be even more potent with better measurement stats.

Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to fine-tune their messages—but it has also created more complications. Apple, for example, switched on its iBeacon technology on Friday to send customers’ tailored messages depending on their exact location in... Continue reading »

Recently, some of the world’s most disruptive thinkers – Rich Miner, founder of Android; Travis Kalanick, Founder of Uber; Rosa Birch, Head of Policy Programmes EMEA at Facebook, et al. – assembled at Harvard Business School’s annual Technology conference, Cyberposium. I had the pleasure of attending as a speaker and attendee. While I had initially …

- With a new job at Google Creative Lab, senior planner Ben Malbon takes a look at his career in the creative business.

Is Netflix killing event television? In the New Republic, Columbia law professor Tim Wu rethinks Netflix's latest move into content as a fundamental challenge to the traditional regime of...

Digital viewing of videos on digital devices by cable and satellite subscribers, known in industry parlance as TV Everywhere, is growing at a rapid clip this year, says Marty Ro...

Code running on the website in the device's mobile browser measured the tiniest defects in the device's accelerometer - the sensor that tracks movement - producing a unique set of numbers that advertisers could exploit to identify and track most modern smartphones. Users couldn't delete the ID like browser cookies, couldn't mask it by adjusting app privacy preferences - and wouldn't even know their device had been tagged. Bojinov wanted to make device manufacturers, software designers, policymakers and advocates aware of this potential avenue for tracking in the hope that the industry would...

Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they are remains to be seen, but the industry is buzzing about the ad product’s cross-channel targeting potential. We asked some Tailored Audience partners, media agencies and a beta tester to... Continue reading »

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Adblock Plus is a free extension that allows you to block annoying ads and disable tracking in all major browsers.

Guest Here's what it takes to actually make money from your apps.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. I thought the days when companies promised awesome algorithms without offering any details were over. Companies like AppNexus or DataXu are transparent... Continue reading »

World class mobile ad network and mobile app monetization using first-party data and the most advanced targeting and ad formats. The world's top advertisers rely on Airpush to reach mobile users and top developers and publishers use Airpush for the highest performing monetization solutions on the market.

Deliver a relevant message consistently across all channels in real time. Serving dynamically created ads personalized to individual consumers means more sales.

Innovid's global video marketing platform provides brands, agencies and publishers with everything they need to make video marketing work better at scale.

As money-hungry entrepreneurs quest to plaster every inch of our lives with ads, technology is actually becoming worse.

Penny Arcade, the web-comic-cum-video-game-media-empire, is gunning to give up advertising revenue by raising money through Kickstarter.