LOVE - Romance It

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Tomorrow’s brands must be smart — and romantic

Gone are the days when the marketer is king, argues the chief strategy officer at Wunderman New York. It's time to seduce the customer again.

The comedian’s new book, Modern Romance, chronicles the challenges of looking for love in the Digital Age.

Explore our collection of social media campaign ideas by top brands that set the social media strategy example for creativity and excellence.

Slideshow of 10 of the best marketing and advertising campaigns we've ever seen -- and what makes them so remarkable.

SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18 – 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use …

Voice can draw your audience in or drive them away. Here’s how to strike the right tone.

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you. In this article I'll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan. #1: Qatar Airways Qatar posts a number of pictures about football (soccer in America), which is what their fans care about. Fans are very responsive to questions and posts on the company's page, as well. Qatar also changes their cover photo

Your company's tone of voice is how the character of your business comes through in the words you write and speak. In "Why Your Company's Tone of Voice Could M…

My workshop for @NUXuk NUX Camp 2015 and @UXBristol 2014. Branding is not about making the logo bigger. Brand is what people say about you when you're not in t…

A short and sweet guide to developing a tone of voice in business copy.