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WILL Interactive is a pioneer and industry leader in using the power of stories to solve your toughest training and behavioral challenges.

O SugarCon é o principal evento mundial dos usuários do CRM Sugar e acontece de 28 a 30 de abril no Hilton San Francisco, na Califórnia, e também reunirá os principais parceiros e fornecedores de tecnologias, como a Magic Software, que apresentará um painel sobre Os Principais Alvos de Integração para o Sugar, no dia 29 de abril, …

Neuropsychological evaluation tests and cognitive stimulation programs. Online games to evaluate and train the brain.

In a famous experiment, researchers ran a lottery with a twist. Half the participants were randomly assigned a lottery number. The remaining half were given a blank piece of paper and a pen and asked to write down any number they would like as their lottery number. Just before drawing the winning number, the researchers […]

Measure, understand and control player experiences in a single free tool, trusted by 40,000+ game developers across the world.

Casinos and some of their partners are seeing the benefits of letting players connect to games found in casinos before, during and after visits to Las Vegas.

Gamification. We all know immediately upon reading the word that there’s something inside that hasn’t been figured out.

For entrepreneurs, navigating a career through the Valley can be a lot like competitive sports. Similarities include locker room leadership, a shifting playbook and ongoing onslaughts from opponents. What is perhaps the most important likeness to highlight, however, is the requisite sense of what your place is in the game. The differences between each role in a company and team are substantial, and shifting between them requires a lot of adjustment, sacrifice, and changing skill sets. Players focus on their own performance while coaches manage for peak performance of the team as a whole, an...

Introduction to gamification for marketers: what it is, how it's used and tips for adding game mechanics to your marketing mix.

At least once a month, something comes up that reminds me of the power of applying the lens of gamification to campaign planning. While slightly off topic for

SalesMotivate Software supercharge your sales organization with digital motivation to accelerate onboarding, increase productivity, and improve performance.

What is Gamification? Gamification takes something that already exists – a website, a training tool, a CRM, an online community, or other enterprise system -- and integrates game mechanics to motivate participation, adoption and loyalty.

RT from Tia Carr Williams: Companies Adopt Gaming Techniques to Motivate Employees – WSJ.com. From the article: “Striving to make everyday business tasks more engaging, a growing number…

A survey by Doritos (the official chip of people who are baked out of their gourds) asked a little over 2,000 people what activities they enjoy. Some of the results were refreshing, if not surprising- 49% of women who responded claim to play online video games compared to 50% of men, contradicting the stereotype that gamers are pimply teenage boys. Other results were more surprising. Of those women who reported playing online video games, 84% reported enjoying them, compared to only 70% who say they enjoy sex.

A new forecast from eMarketer reveals US social gaming revenues could reach a new revenue milestone by the end of this year.

If I had to pick one skill for the majority of leaders I work with to improve, it would be assertiveness. Not because being assertive is such a wonderful trait in and of itself. Rather, because of its power to magnify so many other leadership strengths. Assertiveness gets a bad rap when people equate it […]

Want to truly engage your workers? Help them see their own progress.

Video games are training people to solve tough, real-world problems.

Video games can virtually improve your life