These jobs are most likely to be replaced by chatbots like ChatGPT
Media planning and buying Creative industries are likely to be affected, too. Noted advertising executive Sir Martin Sorrell, founder of WPP, the world's largest ad and PR group, said on a recent panel that he expects the way companies buy ad space will become automated "in a highly effective way" within five years. "So you will not be dependent as a client on a 25-year old media planner or buyer, who has limited experience, but you'll be able to pool the data. That's the big change," he said.