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Beyond Advertising: Creating Value Through All Customer Touchpoints
Beyond Advertising: Creating Value Through All Customer Touchpoints
“If you need to convince others that it is time for a fresh look at the role marketing should play in your company, hand out this book.” — David Edelman, Global Co-Leader, McKinsey Digital, Marketing & Sales
·executiveeducation.wharton.upenn.edu·
Beyond Advertising: Creating Value Through All Customer Touchpoints
Question: Company Case Volvo Trucks: Integrated Marketing Communications of Epic Proportions When you think af Volva, you probably think of the boxy and se date, practical and safe automobiles made in professors and young, married couples with children use to cart theirgroceries home. This story is about another Volvo-the Volvo the same with Volvo cars, the Vovo Group
Question: Company Case Volvo Trucks: Integrated Marketing Communications of Epic Proportions When you think af Volva, you probably think of the boxy and se date, practical and safe automobiles made in professors and young, married couples with children use to cart theirgroceries home. This story is about another Volvo-the Volvo the same with Volvo cars, the Vovo Group
·chegg.com·
Question: Company Case Volvo Trucks: Integrated Marketing Communications of Epic Proportions When you think af Volva, you probably think of the boxy and se date, practical and safe automobiles made in professors and young, married couples with children use to cart theirgroceries home. This story is about another Volvo-the Volvo the same with Volvo cars, the Vovo Group