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Songza App Key Features:     Social music discovery – Log into Songza with your Facebook account to serendipitously discover new playlists that your friends are listening to or creating, and to view your friends’ music collections.     Expert-curated discovery – Easily access the perfect playlist organized by a wide range of activities, genres, moods, decades and culture. For example, the activities category helps you find the perfect soundtrack for everything from hosting a dinner party, to coding software, to barbequing.     Cloud-based music collection – Save your favorite playlists to your personal music collection. Collections can be shared with friends, organized by era, activity, mood, genre or any other categorization and accessed from anywhere.

Songza features over 75,000 playlists created by people – including music experts, celebrities, artists and record labels.

Any Songza user can create their own playlist using the Songza.com website and share it with the community, choosing from Songza’s library of over 14.5 million songs.

Anchoring the offering around brilliant playlists as part of a feature called Concierge.

The Concierge service is time-sensitive, season-specific, and is often eerily on point.

But how do they do it? A playlist like “Being Pretentious” just has to have been dreamed up by a real-life human, not an algorithm. Right? And how do they know that on a Friday afternoon, a playlist centered around burning through your inbox should kick off with the Backstreet Boys’ “Everybody (Backstreet’s Back)”?

So the process begins with our editorial team mapping out all of life’s moments that can be improved with a great soundtrack.

Within each of those moments, the team then maps out each of the different types of music that might appeal to different types of music fans in those moments.

For each of those types of music, playlists are then handcrafted by our team of dozens of music experts, song by song.

There are hundreds of ‘moments’ mapped out, and new ones are created all the time. We use a combination of a little intuition and a lot of data to help us anticipate what moment a given user will be in.

It starts—and ends—with 100% expert, human curation. What allows our user experience to scale is that each of these handcrafted playlists are then algorithmically matched to the right person, in the right moment.