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Apple WWDC 2023 Transcript
Tim (01:44):
Good morning. Welcome to WWDC and welcome to Apple Park for this very special day of announcements about our latest technologies and platforms. We love to see our amazing developers dream up big ideas and bring those ideas to life in the incredible apps they create. It’s remarkable to think that this year marks the 15th anniversary of the App Store, which changed everything. Together with the iPhone developer’s apps have helped create entirely new industries, enriched the lives of our users, and changed the world.
(02:19)
We are committed to providing developers with resources, tools, and opportunities to help them do their amazing work. One of these important resources is our World Wide Developers Conference. We are excited to kick things off with this morning’s announcements. Our teams are continuing to innovate, creating breakthrough experiences for our customers, driven by the deep integration of hardware, software, and services. These experiences deliver the magic that comes when using our products. It’s something only Apple can do. Today we’re going to make some of our biggest announcements ever at WWDC, we’ll be talking about the future of our incredible software platforms as well as introducing some exciting new products. So to get it started, I’d like to hand it over to John to talk about the Mac.
John (03:34):
The Mac has been completely transformed by the transition to Apple silicon. With industry leading performance, new capabilities, and extraordinary battery life. Apple silicon has also enabled developers to take their apps further than ever and do things that simply weren’t possible before. And its power efficient performance enables us to create new systems we could only dream of making in the past. Like the amazing 13 inch MacBook Air with M2. With its incredible performance, brilliant display, all day battery life, and striking design, it’s our most loved Mac and it’s also the world’s best selling laptop. Well, today we have even bigger news to share on another product made possible by Apple silicon. Here it is.
Speaker 1 (04:21):
I didn’t know this could be so easy. Big.
John (04:55):
Introducing the 15 inch MacBook Air. It’s the world’s best 15 inch laptop, and here’s Kate to tell you all about it.
Kate (05:03):
The new Air has everything you could want in a 15 inch laptop. It starts with a design that’s astonishingly thin and light, yet feels incredibly solid and durable. It’s only 11.5 millimeters thin, making it the world’s thinnest 15 inch laptop, and it’s easy to carry around at just over three pounds. It features MagSafe charging two thunderbolt ports and a headphone jack for versatile connectivity. And it comes in four gorgeous finishes, including midnight and Starlight. The Air has a brilliant liquid retina display with an expansive 15.3 inch screen that’s surrounded by thin five millimeter borders, so you can see even more of your content. And with up to 500 nits of brightness and support for 1 billion colors, everything looks remarkably rich and vibrant. It has a great 1080p camera for video calls along with a three mic array, so you come through loud and clear. And the new air sounds awesome, with six speakers including force canceling woofers, it delivers immersive spatial audio.
(06:14)
All of this is enabled by the M2 chip, which delivers amazing performance and battery life. In fact, the new Air is 12 times faster than the fastest Intel base MacBook Air, and it gets an astonishing 18 hours of battery life. So what makes the new Air the world’s best 15 inch laptop? Well, 15 inch PC laptops are full of trade-offs between performance, display resolution, battery life, and design. When compared to the bestselling 15 inch PC laptop with a Core i7 processor, MacBook Air is up to twice as fast, and its display is twice the resolution, and 25% brighter. Even with better performance and a better display, you still get up to 50% more battery life than on the PC. When it comes to design, the Air is nearly 40% thinner and half a pound lighter than the PC. And its fan-less design runs completely silent. With all these great features in the new Air, it’s the only 15 inch laptop that has it all.
(07:28)
If this is your first Mac, you’ll enjoy how easy it is to set up and use, and once you start using it, you’ll see how seamlessly it works with iPhone. So you can do things like copy something on your phone and paste it with your Mac using universal clipboard, or pick up where you left off on a thread in messages with handoff. So that’s the new 15 inch MacBook Air. It has an expansive display, the incredible performance of M2, A six speaker sound system, and tremendous battery life, all in the world’s thinnest 15 inch laptop. Now, back to John.
John (08:07):
We’re super excited about the all new 15 inch MacBook Air, the world’s best 15 inch laptop. And it starts at just $1299, and $1199 for education, an incredible value for such an incredible laptop. You can order
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