“What’s surprising to me is that we know that the product and business model sections of decks are really where investors liked to lean in, especially for companies at the early stages.

One of the biggest shifts is that investors spend a lot more time on what DocSend describes as the purpose of a startup slide — the “why are you doing this” part of the story.

compelling brevity.

The third-longest-viewed section is the Company Purpose section (after the product and business model sections),