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Graphic: Can you find your way out of the Ikea maze?
How Ikea tricks you into buying more stuff
~$47.6B USD in annual retail sales458 stores in 61 markets775m store visits + 5B web visits per year225k global employees
IKEA - Aladdin's Cave (maze) . . .
Dante Godinho's Blog » The IKEA Maze – a literal spin on brand positioning
Why are IKEA stores built like a maze?
This long “trip” through the store can only be accomplished if one creates a corridor.
The biggest reason you have to go through a maze is the efficiency that ultimately causes you to not miss a single category, and to help you keep shopping until the very end - the checkouts. If the stores had a grocery type plan, most customers would just go to a specific section and be done with shopping.
IKEA Tried Getting Rid of the Maze. Shoppers Wanted It Back.
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