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The Year Ahead: 2023 | Kinetic
The Year Ahead: 2023 | Kinetic
Last week we hosted our annual look at The Year Ahead. If you missed it and want to catch up, you can view a recording of the full session here. If you just want the highlights, then keep reading. Despite the current economic climate, the role of advertising hasn’t changed. Advertising is about creating
A whopping 60% of ALL online spending is done while people are outside of the home. Brands should be tapping into this by using data to make OOH messaging and placement contextually relevant and take advantage of the fact that people are now almost always in an active mindset.
Location, environment, time, weather, events, news, sales, social – any data set can be used to trigger contextual messaging in OOH. Recent advancements in the tech to deploy dynamic and programmatic OOH means this is easier than ever to deliver at scale.
·kineticww.com·
The Year Ahead: 2023 | Kinetic
Kinetic | The Out of Home Revolution Is Here
Kinetic | The Out of Home Revolution Is Here
The out of homeRevolutionis here Awareness See How we turnVision into Reality Locate Your Audience. Reach audiences that align with your digital strategy. Use contextual data to make sure your message is always relevant and resonant. Make a Real Impression. Meet your customers in their environment and become a part of their world in the
·kineticww.com·
Kinetic | The Out of Home Revolution Is Here
Digital Screens & Billboards | Times Square NYC
Digital Screens & Billboards | Times Square NYC
Advertising:To advertise on Times Square's digital screens and billboards, please contact the individual signholders, listed below.ABC SuperSignAmerican Eagle Times SquareBranded CitiesCity Outdoor USAClear Channel OutdoorExpress ScreenHeritage Outdoor (1530 Broadway)JCDecauxNeutron Media at 1500 BroadwayNew Tradition - One Times SquareOutfront MediaSilvercast MediaTimes
·timessquarenyc.org·
Digital Screens & Billboards | Times Square NYC
World Energy Balances - Data product - IEA
World Energy Balances - Data product - IEA
The International Energy Agency works with countries around the world to shape energy policies for a secure and sustainable future.
·iea.org·
World Energy Balances - Data product - IEA
Intelligent system for indoor illumination adjustment based on deep learning
Intelligent system for indoor illumination adjustment based on deep learning
A new deep learning–based intelligent regulation system for indoor lighting intensity is described in the International Journal of Industrial and Systems Engineering. The novel system improves the accuracy and efficiency of conventional lighting-regulation systems by exploiting artificial intelligence, or deep learning, trained with on sensor output and historical data. The approach allows natural light levels to be taken into account and calculates the requisite power needed to maintain consistent brightness indoors with a high adjustment accuracy of between 95.0% and 98.5%.
·techxplore.com·
Intelligent system for indoor illumination adjustment based on deep learning
Battery electric trucks emit 63% less GHG emissions than diesel, finds analysis
Battery electric trucks emit 63% less GHG emissions than diesel, finds analysis
A new study compares the life-cycle greenhouse gas (GHG) emissions of electric, hydrogen, natural gas and diesel trucks and buses in Europe. The results indicate a clear pathway to decarbonize the sector: Battery electric models can deliver the greatest emission reductions even when using the EU's average electricity grid mix, which is not fully renewable but will continue to improve during the lifetime of the vehicles.
·techxplore.com·
Battery electric trucks emit 63% less GHG emissions than diesel, finds analysis
"Wind turbine wall" turns power generation into an aesthetic feature
"Wind turbine wall" turns power generation into an aesthetic feature
NYC-based designer Joe Doucet doesn't see why renewable energy generation shouldn't actively make a home more beautiful, so he's putting together a series of "kinetic walls" using rotary wind turbines to achieve some hypnotic visual effects.
·newatlas.com·
"Wind turbine wall" turns power generation into an aesthetic feature
This portable power station can run your home or campsite on solar and wind energy, and it’s the size of a Mac Pro - Yanko Design
This portable power station can run your home or campsite on solar and wind energy, and it’s the size of a Mac Pro - Yanko Design
https://youtu.be/xUr9J8r1n48 Cleaner energy, lower bills, and power even during outages and emergencies. What's not to love?! The past few months have been rough, no matter which coast you're located in. The east saw the polar vortex hit its shores, while California recorded the heaviest rains in decades, triggering as many as 700 landslides as a
·yankodesign.com·
This portable power station can run your home or campsite on solar and wind energy, and it’s the size of a Mac Pro - Yanko Design
US climate subsidies unsettle Europe's green industry plans
US climate subsidies unsettle Europe's green industry plans
An empty field near Heide in a corner of Germany known more for its cabbage farming is the chosen site for a huge battery factory and potential pillar of the country's future green economy.
·techxplore.com·
US climate subsidies unsettle Europe's green industry plans
AFWERX Starts Reimagining Energy for the DoD Challenge; Col. Charles Bris-Bois, Mark Rowland Quoted
AFWERX Starts Reimagining Energy for the DoD Challenge; Col. Charles Bris-Bois, Mark Rowland Quoted
AFWERX, the U.S. Air Force's innovation arm has launched the Reimagining Energy for the DoD Challenge, to advance resilient energy production, transmission, use and storage, the unit reported on Friday. With AFWERX’s innovations, the Department of Defense (DoD) will be able to demand for petroleum and modernize the energy infrastructure.
·executivegov.com·
AFWERX Starts Reimagining Energy for the DoD Challenge; Col. Charles Bris-Bois, Mark Rowland Quoted
Energy
Energy
HELP US REIMAGINE ENERGY FOR THE DOD The Department of Defense (DoD) consumes large amounts of operational and facility energy to provide a...
·afwerxchallenge.com·
Energy