Customer journey mapping could hold the key to analysing and improving the customer experience. Only recently, a report from the Cabinet Office&nbsp

DesignThinkers Academy is one of the leading ‘design driven’ Innovation Agencies facilitating organizations around the world making the transition from being strictly product oriented and sales driven, towards being service oriented and human-centred using Design Thinking as a key methodology.

Here is how to create a Customer Journey Map — a visual interpretation from an individual’s perspective of their relationship with an organization.