This article is a transcript of a live seminar presented on AudiologyOnline. Marcia Zegar: Ann and I are really honored to provide this training. We would like to thank the many children with hearing loss and all the families that we have worked with

“What’s that behind your ear?” my customer asked me curiously as I placed her items in a bag. I immediately stiffened up at the suddenness of the question, then relaxed again just as quickly. “Oh, it’s a hearing aid,” I replied with a smile. The customer looked directly at me, frozen on the spot. I knew she hadn't expected that answer, and her face spelled out shock, confusion, and embarrassment. “Oh I’m sorry…” she began to say, before tailing off into an inaudible whisper. I smiled at her again. “That will be £23.86 altogether, please.” She handed some cash over,