Dive into the future of martech, AI, and DAM with Scott Brinker. Learn about AI in content creation, asset management, and personalization.

Explore insights on DAM vendor evaluation and dive into key criteria, essential features, and strategies for effective adoption.

keeping your single source of truth in the age of GenAI

Metadata Profiler Fashion Retail

Early Bird ends Friday - Book now and save $100 Join the DAM community in Hollywood next month for DAM Los Angeles 2024! Don’t forget, if you register by this Friday, February 9, you'll save $100 with the Early Bird - register here or view the agenda. This year's event features experts from Disney,

The number of digital files is increasing daily due to the rapid launch of omnichannel marketing campaigns, new publications and creative work.

The watermarks can still be erased, however.

DAM and the Emerging Role of AI

This feature article has been kindly contributed by Image Relay's Directory of Product, Jeff Olsen

As part of our series on DAM for Brand Management, Jeff Olsen, Director of Product at DAM vendor Image Relay, has kindly contributed an article exploring how a well-structured and actively maintained DAM can empower organisations to take better control of their brand

Everything you need to know about Digital Asset Management in 2024 – how DAM works, bankable benefits, must-have features, and how to implement it.

About the course AI is everywhere and its impact on DAM has only just started. In this course, we’ll take a practical look at what is possible, what enterprises are planning and what they are actually executing successfully. Question: Should you think of AI as a DAM feature or AI as a foundational enterprise capability? Sign up for this course and receive the following... Four detailed sessions exploring AI, DAM, and the future of content management Sessions are available online in self paced modules Teaching by leading experts Tony Byrne, Founder, Real Story Group, Dr.

Brendan Healy

No marketing technologist knows all the tech in martech. Enact these seven habits and stay ahead of the curve.

An overview of four digital preservation frameworks that are specifically used for physical artefacts

In this article, we’ll dig into the benefits of content workflow software, and review the ten best content workflow platforms available in 2024.

This week's featured opening is for a Senior Digital Strategist and AEM Developer with digital transformation services provider WNDYR

This article has been kindly contributed by Paul Melcher, visual technology expert and founder of online magazine Kaptur

Visual tech specialist Paul Melcher presents an unhampered view of the current legal implications of generative AI, and how DAM vendors will need to lead the charge in developing and adopting safeguarding measures that will ensure AI-generated content adheres to legal, ethical and regulatory compliance

This week's upcoming event is the 2024 Generative AI Expo, taking place in Fort Lauderdale, Florida, across three days from 13th – 15th February

Unlock the secrets to efficient digital asset management with our expert tips on file naming conventions best practices. Learn how to best name your files in DAM

A marketing campaign workflow is a systematic process designed to plan, execute, and monitor marketing campaigns efficiently.

New data demonstrates how AI will shape marketing in 2024 as an indispensable tool for innovation and productivity.

Incorporating Generative AI Prompts into Metadata

The Critical Role of Metadata

IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem.

Avoid costs with our guide to DAM software implementation. Benefit from experience from over 100 customer projects for a successful start!

A Digital Asset Management system can be transformative for an organisation, but there are 6 common reasons that a DAM implementation can go wrong...

As seasoned consultants in the Digital Asset Management (DAM) domain with over a quarter-century of experience, we've encountered a recurring theme: the absence of a comprehensive, end-to-end DAM strategy coupled with a forward-looking vision within many organizations. Often, when enterprises encoun

This feature article has been contributed by IT consultant, project manager and DAM specialist Martin Reinheimer