DAM as a Product: Building and Managing your DAM Program with a Product Management Approach
As a DAM manager, you are no doubt used to wearing many hats, from librarian to tech support and everything in between. And you may think of ‘product management’ as something your vendor does. While vendors certainly do keep up their own feature list and roadmap, you also have the power to ‘productize’ your DAM – your unique combination of technology, features and services all go into creating your product.