Four Reasons Facial Recognition May Be the Future of Targeted Marketing
Focused and targeted marketing aren’t new trends. Marketers have always measured what appeals to specific demographics and analyzed consumer behavior to create more effective campaigns. Technology has enhanced how quickly and accurately marketers can find and appeal to their audiences.
Whether it’s through social media, surveys, or email/
Thanks For Trusting Us With Over One Billion Assets!
An ode to the PhotoShelter community for helping us grow over the past 20 years. Thank you to over 2,000 world-class brands, and thousands of professional photographers—for trusting us to provide fast, easy, and secure access and sharing capabilities to the powerful visual content and stories you create for nearly two decades.
The Role of Digital Asset Management in the Content Ecosystem
The Role of Digital Asset Management in the Content Ecosystem The goal of digital asset management (DAM) has remained consistent since its onset. Maximize the value of content, or digital assets, by organizing those content assets, making them easily accessible, easily contextualized, and actionable
Journey of an Asset: The Life and Times of Your Content
What we are tasked to manage over periods of time, most will only find a single use case for and are then on to the next project. Stakeholders’ goals include completing their projects on or before time and moving on to the next one.
An essential yet overlooked aspect of digital asset management is determining which digital assets become part of a DAM program. These decisions might be explored initially when outlining a DAM project scope and factor into selecting a vendor.