Case Study: How Brown Forman Optimized Their Creative Production Lifecycle
Brand teams are expected to create more content than ever before, yet according to Forrester Research, 33% of B2C marketers say that deciding what content to make is the greatest challenge they’ll face over the next two years. It’s a challenge because of the content black hole, a lack of visibility into not only where content internally resides, but also where it’s published and, most importantly, how it’s performing. Without these insights, brands continue to churn out content that isn’t optimized, and often never gets used.
In this series, we’ll explore DAMs that are delivering the objectives of metadata as one of the principal foundations of your DAM. Metadata is the foundation of DAM, and digital strategy. You want your assets to be discovered, they want to be found, and they want to be used. Good metadata is essential for meeting these objectives. Over four sessions, you will learn how technology is helping you manage your metadata and digital assets easier and better.
Marvia Release Notes Q3 2022: Advanced Search, New Navigation & Adobe CC Connector
Release Notes is Marvia's quarterly update on the most important new features and updates in our platform. This time we will tell you more about our new search experience, renewed navigation module, and new features within our Adobe CC connector.