Create a taxonomy for digital asset management in 5 easy steps
Many organizations face issues managing the volume, velocity and variety of their digital content library, but not everyone has an adequate DAM (Digital Asset Management) solution in place. DAM is uniquely positioned to help manage the content chaos, but your DAM platform is only as powerful as your DAM taxonomy. A well-designed DAM taxonomy is the foundation of a digital content engine that drives great content experiences, allowing business users to find exactly what they are looking for using terms familiar to your unique business.
The Four Pillars of a Healthy Digital Asset Management Architecture
We talk a lot here at Stacks about healthy DAM programs, how to manage and govern them and the assets that live within them. We wanted to take a step back, though, and take a look at what makes up a good, healthy DAM program. Read more about the 4 pillars of DAM architecture here!
Real-Time Workflow 2.0: The Guide to Faster Visual Storytelling
By implementing and perfecting a Real-Time Workflow, brands can share content from their photographer’s camera, through an FTP, and out to the rest of the world in seconds. Download Real-Time Workflow 2.0: The Guide to Faster Visual Storytelling to see examples of leading brands who hack their team’s productivity every day using the PhotoShelter's Real-Time Workflow, and learn how your organization can use start using this optimized workflow today. Download the guide now!
Copyright or Copywrong? Worauf Sie bei Bildrechten achten sollten
„Sonnenuntergang in der Karibik“ oder „Affe im Smoking“ – zu allen möglichen Suchanfragen finden sich Millionen von Bildern. Doch bei der Nutzung lauern Fallen, die enorme Konsequenzen nach sich ziehen können. Wir haben einfache Tipps, wie Sie Bilder problemlos nutzen können.
Digital Asset Management in the Age of Personalization
Personalized content is no longer a novelty but an expectation. Consumers expect brands to provide them with relevant content, tailored to their wants and needs, especially later in the customer lifecycle. This acceleration in digital communication increases the demands on brands and how they manage and distribute their ever-increasing content stack.
A Guide to Issuing and Managing a DAM Request-for-Proposal (RFP)
Collecting information and comparing technology vendors can be difficult. That's why many organizations choose to build and issue a formal request-for-proposal, forcing vendors to submit information in the same way to make evaluation easier. Managing a DAM RFP can be difficult, however. Here, we outline a few best practices in this process.