How to Build a Realistic DAM Roadmap for Your Enterprise
Digital Asset Management is not a project that you complete and move on to something else. Rather, DAM is a journey where the enterprise evolves its capabilities over time. Without a plan this journey can be long and meandering. The most successful enterprises have a roadmap based on firm foundations that provides business value for both today and an unpredictable future. Enterprises are at different phases in their Digital Asset Management journeys.
Digital assets are increasing at such a rapid pace that organizations struggle to contain them, let alone optimize them. What are digital assets? The list keeps expanding, but common examples include videos, images, product descriptions, Excel files, audio files, and more.
Brandpad go beyond guidelines with the introduction of Brand Activation Management for bigger brands
Following its launch in 2018, Brandpad’s interactive brand guideline solution has been utilised by more than 3,500 companies and studios. However, the time has come to move to the next level and cater for brands of all shapes and sizes. The solution? Brandpad have collaborated with fellow Norwegian company and brand activation management tool Papirfly to integrate a host of new features capable of fulfilling all of a brand’s wants and needs.
MerlinOne’s NOMAD™: The first of the “Fifth Generation” Visual AI Systems
Visual AI enabled systems are the “fifth-generation fighters” when it comes to handling visual objects. They can “sense” images and videos in your collection you cannot possibly find any other way (like when you have zero metadata: they go where no other search system can go).
As organizations evolve in their approach to Digital Asset Management, a new technology implementation often becomes appropriate to introduce more advanced capabilities and remove any dependencies associated with old ways of working. A migration of existing and legacy assets is usually required to ensure availability of critical content. A migration is also a great opportunity to improve findability and streamline content operations, building on lessons learned in the existing DAM.