Martech is often much like fast fashion: cheap, easily replaced, quickly forgotten and of dubious quality.

Digital Asset Management is not a project that you complete and move on to something else. Rather, DAM is a journey where the enterprise evolves its capabilities over time. Without a plan this journey can be long and meandering. The most successful enterprises have a roadmap based on firm foundations that provides business value for both today and an unpredictable future. Enterprises are at different phases in their Digital Asset Management journeys.

TIME x Maya Draisin: Queen Elizabeth, Web3 and the New World of Publishing

EMRAYS AI Search SDK for DAM vendors. Use Duplicate Finder, Similarity Search, Visual Search, and Custom AI Search models inside your DAM.

AI content is coming, but is it the future of content marketing? We look at the implications, as well as some benefits for Digital Asset Management.

This week's featured opportunity is for Head of Metadata and Archival Processing with the University of Alabama

Join our webinar to learn how the Asset Linking feature works, and see its real-life examples.

Digital asset management can help your eCommerce business flourish by reducing downtime on managing media assets (images, photos, videos). Learn more through the link.

Branding vs marketing are terms commonly confused with each other. The truth is there are key differences that set them apart. Read this guide to find out!

Freelancers and firms are starting to feel limited by the features of cloud services like Google Drive & Dropbox that offer ‘one-size-fits-all’ solutions.

In this article, we share 7 best practices and examples during decision-making, implementation and when you’re up and running with your DAM platform.

This week's featured event is this year's OnDAM Paris Conference, taking place on 29th and 20th November

See how companies like Britvic, Bowflex, and Edrington use DAM to step up their digital transformation and create consistent content experiences.

Digital assets are increasing at such a rapid pace that organizations struggle to contain them, let alone optimize them. What are digital assets? The list keeps expanding, but common examples include videos, images, product descriptions, Excel files, audio files, and more.

Following its launch in 2018, Brandpad’s interactive brand guideline solution has been utilised by more than 3,500 companies and studios. However, the time has come to move to the next level and cater for brands of all shapes and sizes. The solution? Brandpad have collaborated with fellow Norwegian company and brand activation management tool Papirfly to integrate a host of new features capable of fulfilling all of a brand’s wants and needs.

Find out why a proper taxonomy is vital to success within publishing today. With a proper model in place, publishers can efficiently publish and license content and calculate royalties.

Kristen Martini shares her top takeaways from Henry Stewart DAM NY 2022, the world's leading DAM conference.

Visual AI enabled systems are the “fifth-generation fighters” when it comes to handling visual objects. They can “sense” images and videos in your collection you cannot possibly find any other way (like when you have zero metadata: they go where no other search system can go).

A customer journey map is crucial to understanding your customers. Discover some best practices to building a successful one!

There's little doubt that FotoWare puts company culture at the top of its agenda - having been recognized as Norway's best workplace for 3 years in a row

Lytho, a creative operations platform providing creative workflow and digital asset management (DAM) tools to brand and creative teams, today announced it has hired Geert

Video asset management is a crucial component for live sports brands that use video content and live stream games.

As organizations evolve in their approach to Digital Asset Management, a new technology implementation often becomes appropriate to introduce more advanced capabilities and remove any dependencies associated with old ways of working. A migration of existing and legacy assets is usually required to ensure availability of critical content. A migration is also a great opportunity to improve findability and streamline content operations, building on lessons learned in the existing DAM.

Learn about the 6 stages of the content lifecycle – from planning, creation, and management to distribution, optimization, and preservation – in this guide.

We have done over 500 Digital Asset Management implementations and we know what works and what doesn’t. So here are our Top 10 tips…

Extend your Bynder DAM portal with AI Search for the easiest and fastest way to find what you need. Duplicate Finder, Visual Search and more.

A selection of DAM, Martech and Digital Content articles from around the web, hand-picked by the DAM News editorial team

Media libraries getting larger, assets to be distributed to multiple platforms, restricted and often distributed human and technical resources… does that ring a bell? If it does, you’re not alone. Efficiently managing, producing, and distributing media content is a real challenge – especially in a world where business and technical requirements keep evolving. Without the right tools, you can quickly end up with users frustrated by tedious manual tasks, and content impossible to find when you need it.