DRM vs DAM Metadata: Overcoming Rights Management Challenges
Visibility into not only what you own but the terms under which you can use it entails connecting assets to their contracts, which define terms of use, such as timeframes an asset can be used, as well as on what channels, in which regions, and any usage obligations. This goes beyond the capabilities of most DAM systems, bringing the business case for a digital rights management (DRM) platform - DRM vs DAM metadata - to the forefront.