The DOJ’s lawyer collected data on 58,000 titles published in a year and discovered that 90 percent of them sold fewer than 2,000 copies and 50 percent sold less than a dozen copies.

Books by the Obamas sold so many copies they had to be removed from the charts as statistical anomalies.

Sometimes it’s just a timing issue, like Marie Kondo. She did a book about Joy at Work, about making your office sparked with joy because it’s not cluttered. It published in March of 2020.