Strava and Letterboxd Surge as Users Crave Social-Media Refuge
Strava launched in 2009 as a niche website for cyclists to log mileage. During the pandemic, it blossomed into a mobile app serving more than 120 million athletes as worldwide lockdowns drove people outdoors.
We're all learning about major events through increasingly bizarre digital formats.
News hustlers, who operate primarily on X, but also Threads, Instagram, and any app with a native reshare button, are the Pop Crave model of news on steroids