Gucci's China strategy: What has Gucci done well to win China?

Founded by Guccio Gucci in 1921, Gucci is one of the oldest Italian luxury brands in operation today. Starting out in a small fashion house as a luggage manufacturer, producing luxury travel goods primarily for Italyҳ wealthier classes, after 100 yearsҠdevelopment, now this brand has become a top-notch global brand and expanded its variety [ŝThis article Gucciҳ strategy in China: What has Gucci done right to win China over? is the first one to appear on Daxue Consulting - Market Research China