As we gather for Thanksgiving, I wanted to share a story about how an agricultural crisis led to one of marketing's greatest pivots — and what it tells us about the changing rules of success. In November 1959, America stopped eating cranberries. The government alerted the public to avoid the fruit

Caveat: This will likely be one of my longish, link-heavy Thinking Out Loud pieces, so I invite you all to pour yourselves a glass of your…