Alors que les newsletters next gen’ sont revenues en force il y a quelques années, l’annonce du licenciement de 14% des effectifs de la plateforme de publication Substack interroge. Le début de la fin ou l’aube d’un renouveau ? Un format qui offre de nombreux avantages…
5 lessons from running a paid newsletter for the past year - Simon Owens's Media Newsletter
Welcome! I'm Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button: In retrospect, I don’t think I had much of a strategy in place when I launched the paid version of my newsletter about a year ago. Sure, I’ve been studying newsletter subscription strategies for years, so I didn’t go into the project completely blind, but I also didn’t sit down to form a business plan that gamed out all the various aspects of content creation, promotion, and monetization that a paid newsletter requires. Instead, my entrance into the paid newsletter space was ...