Newsletter : les conseils clés pour la peaufiner et la monétiser
La newsletter est aujourd'hui l'outil de marketing incontournable. C'est un canal d'acquisition, de rétention et de monétisation particulièrement efficace. A condition de soigner le produit et le
How 13 news publishers are using WhatsApp Channels
We talked to the Financial Times, La Nación, The New York Times, Vox, Chilango, the Times of India, and others about their early experiments sharing news on the world's favorite messaging app.
Quoi de plus vieux jeu qu'une newsletter, une "lettre d'information" ou un "bulletin" reçu par e-mail? La technologie commence à dater; pourtant le genre est en plein essor depuis quelques années. Le New York Times, par exemple, revendique plus de dix-sept millions d'abonnements à sa lettre matinale.
What if the future of media is only newsletters and podcasts? Axios seems to think that’s right. | What’s New in Publishing | Digital Publishing News
Successful tech startups and new media ventures bet big on paid newsletters and podcasts. Big Tech seems to follow. The recipe for starting a new media venture in 2021 seems to be straightforward: blog, newsletter, podcast. From there you scale up and start adding additional verticals, like events (both virtual and in-person as more people …
Pourquoi Twitter et Facebook s’intéressent aux nouvelles formes de presse écrite
De plus en plus de journalistes de presse écrite contournent les médias traditionnels pour vendre directement, avec succès, leurs contenus aux lecteurs, suscitant l'intérêt de Twitter ou Facebook.
Letterhead wants to be the Shopify of email newsletters | TechCrunch
You’re probably investing in an email newsletter these days, whether you’re an international brand, a nonprofit or a local news publisher. Maybe email is even your focus now, because you got burned by Facebook, Google or other closed platforms during the past decade. The problem is that the tools you have available are probably too […]