La newsletter est aujourd'hui l'outil de marketing incontournable. C'est un canal d'acquisition, de rétention et de monétisation particulièrement efficace. A condition de soigner le produit et le

We talked to the Financial Times, La Nación, The New York Times, Vox, Chilango, the Times of India, and others about their early experiments sharing news on the world's favorite messaging app.

Has the Substack revolution come and gone? PLUS: What's changing in year four

The former ThinkProgress editor has over 150,000 signups and at least 7,500 paying subscribers to his newsletter.

Quoi de plus vieux jeu qu'une newsletter, une "lettre d'information" ou un "bulletin" reçu par e-mail? La technologie commence à dater; pourtant le genre est en plein essor depuis quelques années. Le New York Times, par exemple, revendique plus de dix-sept millions d'abonnements à sa lettre matinale.

Axios entered local news with six city-focused newsletters across the US. CEO Jim VandeHei has seen enough to convince him he's on to something big.

The business news site went independent in 2020 and is betting much of its future on paid memberships.

Successful tech startups and new media ventures bet big on paid newsletters and podcasts. Big Tech seems to follow. The recipe for starting a new media venture in 2021 seems to be straightforward: blog, newsletter, podcast. From there you scale up and start adding additional verticals, like events (both virtual and in-person as more people …

De plus en plus de journalistes de presse écrite contournent les médias traditionnels pour vendre directement, avec succès, leurs contenus aux lecteurs, suscitant l'intérêt de Twitter ou Facebook.