Know 8 Buyer Characters To Increase Your Business
In business, customer service is significant.
This will affect your business.
For this reason, it is necessary to understand buyer characters to provide optimal service.
Here are some characteristics of buyers that must be known.
1. Loyal Buyer
Loyal buyers are the most wanted by business people because they can be one of the accesses to reach a wider market.
This type of buyer has made purchases many times because they already believe in your product or service.
Loyal buyers will enjoy their experience with your business products or services and remain loyal customers/customers.
Not only loyal to your product or service, but this buyer character will also be happy to recommend it to others.
You can get more new customers/customers from this type of buyer.
Continue to provide quality products and the best service to not lose these loyal buyers.
When shopping online, loyal buyers will usually fill in the order form, even ask for an account number and then transfer directly.
2. Shopping As Needed
Types of shoppers shopping on demand are usually the most rational type.
Buyers will consider the aspects of the needs of the product or service offered.
The existence of this condition can be considered by business people to prioritize the needs of buyers so that they can meet their needs by using your products or services.
Usually, when entering an online store, this buyer will go directly to the targeted product, without looking at other products.
3. Like To Ask
The type of buyer who likes to ask questions will always ask questions such as the advantages of the product or service being sold, why the price is higher than competing companies, and much more.
For this type of buyer, it is necessary to serve him with great patience.
To deal with this, you can provide direction or training to employees who interact directly with this type of buyer.
This is because your employees can be more fluent and smart in providing answers that can satisfy customers so that they finally decide to make a purchase transaction.
If they succeed in serving the type of buyer who likes to ask questions, they can repeat orders many times and can even recommend your products or services to their friends or family relatives.
4. Discount Hunter
The discount hunter type is a buyer who has seen the value offered by your product or service but is still reluctant to buy it at the current price.
Attempts to persuade them to buy may be in vain.
Buyers of this type usually want the biggest promo.
The fix is to give them some discounts or offers.
For this reason, it is necessary to be innovative in designing promo strategies, giving discounts, and making bundling packages.
However, when the discount you provide has run out, you may find it difficult to keep it a customer.
Buyers of this type will usually leave once the discount provided is up and not valid.
For that, it is necessary to increase your chances of keeping this type of consumer as a customer/consumer.
You need to show the buyer isn’t only getting the product at a discount, but also getting good service with the purchase.
Adding value to the product will make consumers think twice before switching to another company.
5. Late Bloomers
Late bloomers are simple shoppers and don’t really think much about where they shop online.
Price is also not a big issue, which is important within the budget.
But keep in mind, this type of buyer is more concerned with discounted prices than the quality of the goods.
They will use all media (browsers, applications, laptops) to shop online
Because the records are more accurate, and expenses can be better monitored, they like to pay via COD (Cash on Delivery),
6. Technology Illiterate
This type of non-technical buyer does not understand technology a bit.
But, that doesn’t mean you don’t understand 100%.
You could say, the method used when shopping online is still quite an old school and does not follow technological trends.
Most types of buyers have a high enough income so that there is always support for costs to buy everything they need and want.
For them, opening an e-commerce site through a browser is much easier.
In addition, they usually make payments through ATMs because they are considered easier and safer. There will be written evidence in the form of a payment receipt after a successful transfer of funds.
7. Early Adopters
The early adopter type of buyer does not want to miss the trend, but still pays attention to the quality of the product they want to buy.
In addition to trends, this type of buyer also doesn’t want to miss a discount.
For the type of early adopter buyer, it is easier and more flexible to use a laptop to open an e-commerce site than an application on a smartphone.
Likes to pay via i-banking and ATM.
8. Innovator
The innovator type of buyer is more focused if they want to shop online. They do not like things that complicate and trouble them.
This type of buyer usually has a high income and has more than one type of gadgets, such as smartphones, laptops, tablets, and even PCs.
They use applications on smartphones to shop online. For them, besides being hassle-free, its use is much simpler than opening it in a browser or laptop.
Likes to pay via i-banking or m-banking.
Pay close attention to the price and warranty of the product or service purchased.
Well, that’s the buyer’s character that you must know to improve your business.
Each has unique characteristics.
For this reason, it is necessary to think about the right strategy to handle the various characteristics of the types of buyers mentioned above.
Want to improve your business to be even better? You can contact us here.
We are always ready to help wholeheartedly to provide the best solution for your business.
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Know 8 Buyer Characters To Increase Your Business