Holding Contests – Creative Marketing Ideas To Boost Your Business
Marketing is a business practice.
This allows the company to build its brand and reach its audience, encouraging the audience to take action.
It is important for companies to develop unique and creative marketing strategies that differentiate them from their competitors.
Creative marketing involves using aspects of traditional marketing to create campaigns that attract public attention.
Campaigns can use creative talents, such as architecture, art, design, interior design, and music, to develop compelling campaigns.
It is important for creative marketing campaigns to have clear objectives and align with your brand and public image.
Here are some creative marketing ideas that can improve your business.
Photo Contest
Photo contests are one good marketing idea. Photo contests are relatively easy to enter. Anyone who has Instagram can follow it.
Video Contest
Not many people will enter video contests, but you will most likely get higher quality content because creating videos requires more effort on the part of the user.
This kind of content can be invaluable for future businesses, especially when you have a talented filmmaker creating video content just for you.
Voting Contest
The voting contest gets a lot of entries because it is so easy to enter.
The cool thing about voting contests is that you can use the data you get from voting to create mini-data studies.
Text Contest
Post photos and ask users to submit their best captions. This kind of contest can make you smile a lot.
Sweepstakes
The most traditional contests, namely sweepstakes, can be tried.
Complete it by requesting an email subscription as part of the submission form.
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Holding Contests – Creative Marketing Ideas To Boost Your Business
Fruits and vegetables are food intake that we should consume every day. this is related to the content that is important for the health of the body. Fruits and vegetables are also famous for their attractive and fresh colors to look at. Behind the beautiful colors, it turns out these colors that distinguish the properties and content. Among them are fruits and vegetables that are dark colored like purple.
Dark colored food ingredients are claimed to be rich in nutrients and antioxidants because of the anthocyanins compounds in them. Anthocyanins are compounds that give color pigments to some purple, blue, and deep red plants. Anthocyanins are phytochemicals with powerful antioxidant properties, can combat various types of diseases and protect body cells. Research shows that this one compound has antioxidant properties two times stronger than vitamin C.
Anthocyanins can be obtained from foodstuffs such as:
Purple Carrots
It contains high anthocyanins and pro-vitamin A carotenoids which are the strongest antioxidants. Purple carrots can also help regulate weight and control glucose in the blood.
Purple Sweet Potatoes
It has anthocyanins aid digestion and has anti-inflammatory properties. These types of tubers also protect against cell damage.
Purple Cabbage
It contains flavonoids that keep blood pressure under control and boost the immunity of certain cancers.
Blackberries
It helps prevent aging and are especially beneficial for those who experience hair loss. In addition, blackberries also help skin shine and stay active.
Beets
It can be used in any food from salads, soups, to main dishes. In a way, beets are the best source of food to help detoxify the body.
Blueberries
This fruit contains very many antioxidants called anthocyanins, quercetin and kaempferol. Blueberries are also high in vitamins and minerals such as iron, calcium, zinc, and vitamin K and C. Beneficial in reducing the risk of diabetes, heart disease, Alzheimer’s disease and obesity.
Purple Cauliflower
This vegetable has the same nutritional content as regular white cauliflower, but with one exception – the color purple means the height of the anthocyanin. Just like white cauliflower, purple cauliflower is also high in fiber. As well as having a significant amount of vitamins C, K, B6 and folate. It can also reduce the risk of cancer, especially lung cancer and digestive system.
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Fruits and Vegetables Rich In Anthocyanins
This bright yellow exotic fruit is one of the favorites to be consumed, especially for hungry stomach boosters. In addition to affordable prices, bananas are easy to find anywhere, so bananas are often used as a healthy option for breakfast.
Diabetics often hear that banana is a fruit that has a high sugar content associated with carbohydrate content in it. Sugars and carbohydrates are the main nutritional causes of elevated blood sugar levels. So whether diabetics can eat bananas?
In one banana, it usually contains about 30 grams of carbohydrates, which is also comparable to the sandwich content with 2 pieces of bread. Actually, diabetics can eat bananas. But diabetics should understand the dose of carbohydrates that must be consumed later.
It is recommended for diabetics to consume bananas that have green skin. Banana skin that has a green color is considered to have a lower carbohydrate content that will not trigger the increase in blood sugar levels in the body during the intake is still very limited.
In addition, it would be better to choose a medium-sized banana and not too much to consume. Minimum 1 banana 1 day only, maximum 2 bananas 1 day is very enough.
Although it contains carbohydrates and sugar, bananas also contain high enough amounts of fiber to meet daily fiber requirements. This fiber can be utilized by diabetics. Fiber is very important for diabetics, as it helps slow down the digestion and absorption of carbohydrates. Fiber can reduce blood sugar spikes and improve overall blood sugar control.
For diabetics to pay attention to the glycemic index on each food is also very important. If it turns out low value would be very beneficial because it can avoid the increase in blood sugar in the body due to food factors.
Mature bananas have a medium glycemic index. Banana maturity determines its glycemic index rating. As it matures, its glycemic index value is higher. Half-cooked bananas whose skin is still green have a low glycemic index, whereas overcooked bananas with brown spots on the skin have a medium glycemic index. Therefor, it can be consumed but must be maintained and not too much.
In addition, bananas also include fat-free fruit, a source of vitamin B6, folate, and potassium. That’s why why bananas are safe and recommended for consumption in an effort to control blood sugar levels for diabetics, with the type and amount of bananas that are allowed to be consumed.
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Covid-19 brings many challenges that force us all to think differently about how we live, interact and do business.
For small businesses, surviving means how they operate and meet customer needs.
With ongoing concerns about the general health and well-being of friends and family, customers are constantly looking for safer ways to get the products and services they need.
What’s that? Online.
Since 2020, it has become a must to have an online business. And it starts with having a mobile-responsive website.
It’s a place that can be owned and can lead people so they can learn more about who you are and what problems you can solve for them.
Start selling and offering it on your website with an online store or landing page .
Running a business online isn’t just about retaining the ability to do business with existing customers.
It also opens up your business to new potential customers that you may not have been able to reach in the past.
Once your business is online, you need to drive people to your website.
That means using other channels like email and social media to connect with your existing customers to drive repeat business and acquire new customers.
Email marketing is one of the most effective ways to build relationships and keep your audience in mind.
It gives you one-on-one communication with your customers, provides an opportunity to inform them of new products and services, and encourages them to eventually make a purchase.
Social media marketing is a great way to reach new customers by introducing your business name. And brand awareness and recognition are part of growing your business and generating revenue.
Any business can benefit from social media, but that doesn’t mean it has to be on every social media platform.
Start with one social media. Social media is chosen based on where your customers are.
For example, if your business is a business that provides services and products directly to consumers (B2C), you might want to start with Instagram instead of LinkedIn.
Social media marketing will help you connect with new and existing customers, show your business personality, and help drive traffic back to your website or landing page where they can take action like make a purchase or connect directly.
Now is the time to move your business online if you haven’t already.
Then what can be done?
Bring your business online. If you don’t currently have a website or want to update your website, we are here to help.
Sell the products and services you offer online. Set up an online store or create a landing page.
Email marketing and social media marketing tools to drive business to your website or online store.
Review offline activity to see how you can move to an online format.
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Substantial Questions To Ask When Starting A New Business
Thinking of starting your own business?
The advent of the internet and the emergence of countless new business models have increased the number of people exploring the business world.
However, before jumping into a new business, make sure you’re really ready.
You need to answer some critical questions during the early stages of a business strategy.
It can reduce the risk of making dangerous professional and financial decisions in the long run.
Here are some of the most important questions to answer before starting a new business.
Do You Have A Viable Idea?
This may seem like a simple question, but it is much more complex than it looks.
Ensure you have a viable idea for a new business.
It means taking steps to research your target audience, the existing market, and the competition. You will face them when bringing your product or service to your new business.
Start by looking at the industry of choice.
Who is the target audience, and how do you know that they will actually benefit from the product on offer?
How to Fund a New Business?
Need to think about how to fund the new business.
Will it be self-funded?
If so, it is necessary to make significant savings before it can get up and running a new business.
The next option is a small business loan.
There are various options, some of which come with access to additional features that can help to get better results in the long run, such as training and support.
Make sure to check all the options carefully.
What Help Is Needed?
Many companies start as solo projects but don’t stay that way forever.
It’s a good idea to think carefully about the extra support you can get from day one.
Employee training programs can be conducted in-house based on specific business needs for internal team members.
Or, start with support in the form of an accountant to help maintain the books or a marketing expert to build a website and increase your chances of finding new leads.
If you are concerned about costs, you can use freelancers and contractors to keep prices as low as possible.
This is often more affordable than bringing someone into the team full-time.
What are the Legal Requirements?
Finally, different companies have different requirements from a legal and compliance perspective.
It is worth to think about whether you need certification or a specific form of insurance when starting a new business.
Are you ready to start a new business?
Starting a new business can be an exciting experience. But it also comes with many challenges to overcome along the way.
Answering a few questions like those outlined above before going in is the best way to protect against problems in the long run.
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Reuse of Used Goods to Protect The Environment From Damage
The problem of waste must be the concern of all elements of society, if it is not handled properly, environmental damage will occur.
If the environment is damaged, the ones who will suffer the consequences are all the creatures in the environment.
There are several ways to handle waste reduction known as the 3R principle, one of which is reuse.
Reuse means choosing items that can be reused. Avoid using single-use items. This can extend the usage time of items before they become trash.
Reusing used goods without processing them first, namely in the following ways:
– reuse the packaging of goods for the same or different functions
– choosing to use items that can be reused rather than disposable, such as buying rechargeable batteries instead of disposable batteries.
– utilizing the packaging of goods to be a storage area for things, such as plastic bottles used as plants, and paper and newspapers can be reused as wrappers.
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Starting your own business is not just an opportunity to improve your financial well-being.
Entrepreneurs get great opportunities to improve the world and give new perspectives to others.
The world is constantly evolving. New needs arise, and original ideas become the basis for successful business projects.
Here are some new business ideas that can be started immediately.
E-commerce
With just a smartphone in hand, customers can choose when and where to shop.
As a result, e-commerce provides many opportunities to replace unwanted in-store shopping.
Time is a highly valued resource in our society. Time-saving has become one factor when customers choose this method of shopping.
Starting an e-commerce business can be the perfect business venture as it offers flexibility and opportunities for new entrepreneurs.
A good idea is to start by creating an online web store.
Gather valuable information about your ideal customer and then collect the various products you want to sell.
Start small, even if this means selling only one item, and then learn as you go.
Experiment and test what works and what doesn’t, and from here will be able to prepare yourself for success.
Training
Due to the digitalization momentum, several doors have been opened for various training businesses.
Training has become a global industry because of a strong interest in self-development, which allows us to feel better, discover our potential, and grow at multiple levels.
As the number of remote workers has increased, so has the demand for training.
Starting a coaching business needs to be considered when you feel good at helping and coaching others on personal development and wellness.
This business can be started with a one-to-one approach or by giving lectures and holding seminars.
However, keep in mind that before starting to train others, be it career coaching, health, or finance, the skills you have to need to be honed first.
Regardless of how skilled and experienced in the area of expertise you are, always make improvements.
When you have obtained a certificate, your credibility will increase, and you can establish yourself as a reliable professional in your field and attract more clients.
Consultant
The consulting industry is more than just giving advice. As more people realize this, more consulting businesses are emerging.
Becoming an entrepreneur is an exciting journey that requires courage and careful preparation.
Consulting firms are constantly facing new challenges. And to navigate right, there are many important things to keep in mind.
Many fields can be done as a consultant.
Think about what you are good at and how you can help other entrepreneurs with your skills.
If you enjoy working from home, more and more companies realize the incredible opportunity to be able to work remotely.
It is now feasible to work both locally with clients and remotely at the same time.
This opens up space for lots of customer base and new business ideas.
Personal Trainer
The training industry is happening.
Today there are many opportunities for personal trainers.
If you want to start a training business, do it right away.
Running your own business as a personal trainer is not an easy decision.
It can be a challenge as it can feel fragile at first. And feel as though everything could go wrong.
However, this type of business can give you the freedom to create a niche market according to what you like and are interested in.
It doesn’t have to be a new idea when looking for ideas to open a new business.
It could be an existing one but needs to be improved.
With the suggestions mentioned above, a little imagination, effort, and thought, a new business can be started soon.
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As the new year renews all the happiness and good tidings, hope the joyful spirit keeps glowing in your heart forever.
Happy Hijri New Year 1444 H / 2022 CE.
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Sales are an important part of every business.
It is also a common challenge that must be faced.
If selling is something you strive for in your business, take the time to gain a better understanding of the sales process and perfect your sales skills.
With some practice, you can become a better salesperson, who is not only more comfortable with the process but more effective as well.
Here are some tips, tools, and advice to help improve your sales skills so you can sell your products and services more effectively.
Understanding the Sales Cycle
The first step to becoming a more effective salesperson is refreshing your understanding of the sales cycle.
This can be much more manageable and less burdensome when you look at it like a standard process with repetitive activities.
Get to know the seven stages of the sales cycle that goes from looking for potential buyers to soliciting referrals from new customers, and begin to systematize the process.
Once you have a solid understanding of the sales cycle, it’s time to make it shorter and more targeted. You can control the sales cycle by being more efficient at every step and adjusting the timing. With practice, you can reduce the length of the sales cycle and close sales faster.
Creating the Perfect Elevator Pitch
The pitch elevator is a useful tool to have in sales and many other business situations.
The more comfortable you are with summarizing who you are and what you do, the better you will be able to do it.
And this applies to sales meetings, phone calls, and day-to-day networking.
Writing an elevator pitch may take a little time, but once you have the perfect one, you’ll be able to use it over and over again.
Develop successful promotions in any pre-sale or sale situation.
Writing a Unique Selling Proposition
Another very useful tool in selling is the unique selling proposition (USP).
A USP is a statement outlining how your business, product, or service differs from the competition.
Your USP can be the cornerstone of your sales pitch that identifies your business as a better choice and explains why prospects should choose you over competitors.
Overcoming Sales Objections
One very common hurdle in the sales process is dealing with sales objections.
To get past this challenge, you need a plan that helps you identify sales objections, so you can build accurate arguments for overcoming them.
While every sales process may be different, there are some common sales objections that you’ll see pop up time and time again.
Using the right techniques to deal with it can help you close the sale.
Negotiation To Succeed
Negotiation can be an important part of the sales process, and the ability to negotiate effectively can be useful in many different business situations.
When you’re a good negotiator, you can avoid sales objections, make your prospects and customers feel they’ve been heard, and close the sale on terms that work for everyone involved.
If you don’t know how to negotiate, you may have a hard time closing the sale. Start by knowing what you want to get, tackle the easiest problems first, and remember to compromise.
By understanding the sales process, you can become a better salesperson who not only can sell more of your products and services but does so with more confidence.
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Scaling a business means setting the stage to enable and support growth in your company.
This means having the ability to develop without being hampered.
This requires planning, funding and systems, staff, processes, technology and partners.
Your business will be valuable if it has reached the stage operating without you. The only way is through delegation and outsourcing.
Once you’ve made your list and committed to delegating, you also have to figure out what you can’t delegate because there are bound to be some tasks you have to do.
Even if you have put together an excellent internal and outsourced team, there are some things that shouldn’t be delegated.
What are they?
Culture
Core beliefs, operations, and core stories are areas that you must continue to nurture and teach yourself, no matter how much your staff grows.
Process, Overall Strategy, and Company Vision
You need an idea of where you are going, why you are going there, and how to get your business there.
Client Relations
Of course, you can ask staff to run day-to-day interactions, but make sure you keep your face on and keep open communication with clients. How clients feel about your business and how they understand the results they get by working with you is a very valuable item for business and should be looked after and practiced by yourself.
Hiring Someone
As a business owner, make sure you know who is working for you. When it comes to outsourcing and delegation, this component is key.
Finance
It is necessary to keep track of finances and make a final decision on major expenses or investments.
You should stay on top of key performance indicators and manage money within the business.
To scale your business, you’ll have to work on replacing yourself in two key areas. Doing work that actually makes result and selling work that makes result. Do that, and you will soon be setting your business up for success.
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Promoting your business can be a challenge, but today’s plethora of marketing tools have made the process much more accessible and affordable.
There’s no need to hire fancy advertising agency to spread the word about your product or service.
At its core, marketing is the process of creating and promoting material that communicates the benefits of your product or service to a specific customer base.
Marketing materials – business cards, brochures, digital assets – use in email newsletters, blogs, and social media campaigns.
It also includes live events and live promotions. Basically any activity has the ultimate goal of giving you more business and brand awareness.
Whether online or on-site, this guide explains how to market your business and help it grow.
What are the ways?
Create Marketing Plan
The purpose of the marketing plan is to find the target customers.
Start by completing customer data – a fictitious representation of your ideal customer.
You can use your current customer base for inspiration.
Customer data includes information such as:
Name
Work
Age
Income
Location
Short-term and long-term goals
The challenges they face
How your product or service supports them
General objections or barriers to their purchase
Once you’ve defined your target market, find the best way to tell them how your product or service will improve their lives.
Here are a few steps to help you find your ideal customer:
Create a marketing plan
Do market research
Track online marketing analytics with marketing tools
Make the Most of Low-Cost Marketing Materials
A great way to support your marketing efforts is to have compelling marketing materials.
Here are some ideas that won’t break your marketing budget:
Print well-designed business cards.
Use free online design software to create marketing materials such as flyers, digital brochures, presentations, or e-zines.
Start a blog. Many free blogging sites do not require the technical experience. Regularly publishing articles on topics related to your business can engage your customer base, increase credibility, and help you appear on search engines.
Consider paid advertising through online platforms, which allow you to target potential customers based on their interests, location, and more.
Prioritize Building Relationships
Building direct relationships is very important for local businesses.
Now, virtual events have become the “new normal”. Make sure the virtual events you host and participate in can provide similar benefits like proper customer relationships and building brand awareness. With virtual events, what matters is quality, not quantity.
When customers feel connected to you, they will refer others to your business through word of mouth, write testimonials, and share it on their social media channels. This can all ultimately translate into sales.
Here are some ideas on where to meet new customers and how to market your business:
Community Events
Events help you connect with your community and stay up to date with your industry. It can also help build relationships with influencers who are frequently invited to events for social media marketing purposes.
Another great advantage of attending community events is meeting other small business owners.
An effective way to build relationships is to host your own community events.
Whatever you do, don’t forget to have lots of business cards.
Trade Fair
Trade fair are a proven way to test new products. This is an opportunity to meet more target customers and answer questions face-to-face.
When meeting potential customers, offer them a special discount code if they give you their email address. You can then use this set of emails to create an email marketing list.
Since trade fair can be less cost-effective, pay close attention to the type of event you attend.
Trade fair should always be specific to your industry and target customers.
To get the most out of a trade fair:
Set up a well-crafted elevator promotion that tells potential customers what your product or service is doing to make their lives better.
Provide promotional materials or samples that customers can take home to remember you.
Stay engaged with social media accounts and event hashtags. Active in conversation.
Hold contests featuring prizes to attract visitors to your booth.
Digital Marketing
As a local business owner, the internet is your best friend.
With over 4.5 billion people on the internet, online marketing opportunities can help you expand your reach exponentially.
Search Engine Optimization (SEO)
Knowing how to market your business online doesn’t have to be a huge undertaking.
Nonetheless, learning about small business SEO can help you increase the chances that your ideal customers will find you online.
Having a business website and/or blog not only adds credibility to your brand but is also a form of online marketing.
This allows you to create content that you can then reuse for email newsletters and social media posts.
Social Media Marketing
Creating a social media plan and a content calendar can help you figure out which platforms are most relevant to your customer base.
It is better to have a focused and strong presence on one or two platforms than a weaker presence across multiple social media platforms.
Here are some ideas for getting the most out of your social media marketing:
Allocate a time budget for social media each day.
Fill out all social media profiles thoroughly, including your business website address and contact information.
Reuse blog content for social media posts.
Decide what type of content you want to create, informational or promotional? Will the tone be business or you personally?
Connect your social media accounts to your website and blog.
And……
Before you learn how to market your business, you must first identify who you want to reach.
Create a customer data list, set a plan that makes it easy to track your progress day by day, and use existing low-cost marketing tactics.
While running a business sometimes seems like a lonely endeavor, you don’t have to do it alone. Attend face-to-face events in your community with local business owners and exchange marketing ideas.
Doing so can encourage the community and strengthen your marketing efforts.
The post Get New Customers For Your Business first appeared on Vesiraja .
Online Marketing Strategies To Increase Your Food and Restaurant Business
Marketing is an indispensable part of any business.
For an online food business, figuring out how to promote your brand is essential.
Some of the following marketing strategies you can try.
Do Brand Awareness Ads
Brand awareness advertising is a great way to get new customers quickly.
By running these ads, you can introduce your brand and products to buyers who will definitely be interested in what you have to offer.
37% of online shoppers say they use social media for “buying inspiration”.
Run brand awareness ads around your food products on Facebook and Instagram to capture your target audience as customers.
Remember to do the following when running ads around your food and restaurant business.
Describe the taste of your product.
Focus on the benefits of your product or explain why other customers buy it.
What is your unique selling point? Whether its price or convenience, position this offer in your ad.
Showcase your product in your ad, not just the packaging.
Set up product catalog ads when you want new audiences to see products. It can allow shoppers to browse the various products that you offer.
Share Your Content Through Pinterest
Many brands are successfully gaining traction through organic Pinterest activity.
Many food businesses share their products so shoppers with relevant interests can easily find them on the platform, follow them, and even shop for their products.
83% of Pinterest users have made a purchase based on the content they see from brands on Pinterest.
You can start Pinterest as one of your marketing strategies with these tips.
Post your product catalog to Pinterest.
Share photos of customers using your product. This proof is a powerful influencer for new audiences considering your product.
Share lifestyle-based content. For example, if your brand puts health first, you can share health tips. Or, if your brand is known for its price, you can share budget-friendly food ideas.
Share recipes that your audience can create using your products. This double benefit will definitely make buyers interested in trying your product.
Get Audiences on Instagram
Instagram is one of the best platforms for marketing.
In fact, 83% of Instagram users discover new products and services on the platform.
Right organic growth strategy can also grow your food business on Instagram.
Here are some initial steps to start promoting your food business on Instagram.
Post your product catalog on your business Instagram.
Show how your products are eaten through videos showing recipes. Don’t just post product pictures.
Share user-generated content and encourage your customers to share their products with unique hashtags.
Add hashtags to your posts that match what you’re promoting. Plan your hashtags better by seeing what your target audience is following.
Show videos, Reels, and stories.
Engage with your audience by replying to comments, hosting live events, and even setting up challenges.
Prepare the Referral Program
One of the easiest ways to capture new customers is to convert your existing customers into supporters.
Referral marketing helps you capture new customers while retaining existing ones.
Setting up a referral marketing plan is easy.
First, set up a referral marketing app to make it easier to encourage existing customers to refer.
Determine your gift. For example, a brand that sells snack boxes allows customers to get one free for every customer referred. Other brands provide store credit as gifts that can be exchanged for orders.
Make sure that your referral page is well designed and provides a full explanation of how customers can earn these rewards.
Next, promote your referral program to your subscribers via well-crafted emails. You can explain the benefits via this email and encourage them to share the link.
You can also promote your referral program through other channels such as social media, SMS, or the web.
Create Content With Blogging
57% of marketers say they have acquired customers specifically through blogging.
You can show new audiences that you prioritize delivering value over just selling your product by creating content,
Especially for the food business, creating content through blogs and videos can help you establish yourself as an authority in your niche, whether it’s a healthy snack or a keto diet.
Blogging for the food business looks a little different.
Here’s a little guide to help you figure out your content marketing strategy.
Plan the topic of your blog by looking at buyers’ interests. For example, if your brand is health-related, buyers may be interested in healthy food recipes or inclined to read about lifestyle changes or exercise.
You can conduct interviews or customer surveys to understand what they want. You can also create different types of content and analyze their performance afterward.
Don’t just stick to written content. You can also make videos and upload them on Youtube. Because Google indexes videos, ranking for relevant keywords is easy.
Google My Business
Local presence is a substantial part of running your restaurant business.
Before customers order from your business, they are likely to search for your business online and do a quick check on how your business is viewed by others.
This includes reviews from other customers, details on whether you allow takeaways, opening hours, etc.
You can manage your business on Google by claiming it via Google Maps.
Maps automatically ask for details like opening hours, website, phone number, etc.
As a business owner, you can even answer questions customers ask about your business.
This helps your business rank when customers search for your business.
SMS Marketing
If you run a sale or want to notify your customers about their orders, SMS is the best channel to use.
With instant delivery and high engagement rates, SMS ensures that your customers receive and read your messages, even when they are offline.
You can get started with SMS for your food business.
Install the SMS marketing app to start sending SMS.
This channel is perfect for your time-sensitive sales and discounts.
In addition to time-sensitive offers, you can use SMS promotions to increase sales to your customers, suggesting products they will definitely buy, based on past buying trends.
Email Marketing
If you haven’t already set up emails for your marketing, this is the time for you to do so.
With email, you can build relationships with your customers.
Many brands use email to send their brand stories, the inspiration behind their products, etc.
Here are some specific email marketing practices for food and restaurant businesses.
Make sure your email adds value to your audience. You can change your blog to match your email or add recipes that include your products.
Show how your products-made through step-by-step interactive designs or even with videos. Video is compatible with email, although it isn’t popular with many email marketers. In fact, videos can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.
Loyalty Program
On average, loyal customers are worth up to 10x their first purchase.
But how can you effectively encourage your customers to continue interacting with you?
Many food brands set up loyalty programs in their online stores to encourage shoppers to take action and earn rewards.
This instant gratification gets shoppers excited to continue with the brand, so they can earn more rewards.
Starting a loyalty program is easy.
Set up a loyalty program with the app.
Once set up, you can customize the look of your loyalty program, including different levels and even various activities that will reward them.
You can even customize the giveaway page to make sure it matches the rest of your online store design.
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Collaboration, Partnership and Promotion – 3 Essential Marketing Strategies For Your Business
Marketing is an enigmatic challenge.
If you have a basic understanding of the resources available to promote your business, with a little research and knowledge, you can master the following marketing strategy concepts to connect and communicate with your ideal customers.
Collaboration is a great way to expand your customer network.
Through media such as social media, you can connect virtually with other brands and influencers.
Take the time to grow your social media accounts and follow brands or businesses in the same industry or with a similar audience.
By commenting on posts and putting your business into meaningful conversations, you can expand your virtual footprint and start conversations with more potential customers.
Direct partnerships are also beneficial.
If there’s a nearby industry that you frequently recommend to your customers, or a local business you’re passionate about, take the time to reach out and propose a partnership.
This collaboration allows businesses to promote one bundled product, which reaches a wider audience and helps everyone succeed.
Promotions , such as flash sales or product giveaways, provide another opportunity for you to expand your customer base.
When creating promotions, keep your promotions simple, and accessible, and don’t forget to collect customer information for future marketing initiatives.
The three marketing strategies above each have their place in your overall business plan.
When these marketing strategies used effectively, they will work together to increase your sales, revenue, and brand reputation.
The post Collaboration, Partnership and Promotion – 3 Essential Marketing Strategies For Your Business first appeared on Vesiraja .
Reasons SEO Is Important For Your Business Website
With billions of web searches occurring at all times, search engines are undoubtedly a staple in our lives.
Get information, find solutions and discover brands by simply entering search terms into Google searches.
Search engine optimization (SEO) is the practice of building website traffic by increasing search engine rankings, which is a key for people to find your brand.
But why is SEO so important?
SEO is noteworthy because it helps you drive traffic to your website while also helping you promote your business organically.
If you are unsure about the importance of SEO, you are not alone.
Only 36% of small businesses actually have an SEO strategy.
However, investing in search engine optimization can help your business build trust, generate leads, and increase your return on investment.
Here are three reasons to add SEO to your digital marketing strategy.
1. Become an Authority in Your Industry
Modern search engine algorithms are highly skilled at ranking the most relevant web pages for users based on the search terms they enter in search engines.
If your website ranks high, it shows a sense of trustworthiness and credibility, even if buyers have never heard of your brand before.
Leveraging SEO, ranking your brand at a high position on relevant search engine results pages (SERPs). This can help your audience see you as an authority in your field.
As an industry leader, you can more easily persuade your website visitors to become customers.
Paired with a consistent brand marketing strategy, you can also increase customer loyalty and the value of your business name.
Plus, with the right SEO techniques, you can rank above your competitors and get clicks and leads even before searchers consider other brands.
2. Increase Your Website Traffic
Most SEO involves increasing your website’s page rank for target keywords.
The higher you rank, the more website traffic you will get more than half of website traffic comes directly from organic search results.
In fact, the first organic results (the listings that appear below the paid ads) generate more than 28% of clicks on the average SERP.
SEO is an effective way to increase your website traffic, especially among your target audience.
3. Get Your Target Market Early in the Buyer’s Journey
When consumers realize a difficult point in their life, many start looking for solutions on platforms like Google or Bing.
While they may not have committed to making a purchase, they want to know their options.
With strategic SEO, your website can provide answers to members of your target market and present your product or service as a solution.
This allows you to generate brand awareness early on in the buyer journey.
Interested in adding SEO to your digital marketing strategy, we are here to help you.
Simple Tactics to Promote Your Business in Surrounding Areas
Competition for local customers is nip and tuck, so connecting with consumers is important and stands out from your competition.
Winning over local customers requires a combination of digital marketing and face-to-face tactics.
Some local marketing strategies cost money, but many are free and relatively easy.
As a small business owner, when you want to connect with local consumers, be a part of the community, and stand out from competitors.
Knowing how to promote your business locally requires some innovative marketing tactics.
Since the number of customers is limited in your area, local marketing initiatives are a top priority.
To differentiate yourself from the competition and find ways to attract local customers, here is a guide that offers eight marketing strategies to promote your business locally.
There is no one surefire marketing effort that will win over local customers.
Connecting with potential customers requires a combination of digital marketing tactics and direct marketing initiatives.
1. Master Social Media Marketing
Social media marketing channels like Facebook, Instagram, and TikTok are popular ways to interact with customers and other local business owners.
Consumers use social media to interact and research local businesses.
Because of this, they expect you to be active on your channel and respond to any comments or questions they may have.
You can use your Facebook page to promote and advertise sales events, seasonal promotions, or contests.
The vital thing to remember is that you should always keep your posts relevant to your local market.
2. Write a Blog
Blogging is a free and effective marketing tool to drive traffic to your site.
Your blog can bring in visitors from all over the world, but more importantly, you can use it to reach local residents.
There’s more to it than just writing about a topic you think people are looking for.
You must have a search engine optimization (SEO) strategy and do proper keyword research if you want to see concrete results from your blog.
You can use one of these free keyword research tools to plan your strategy and select the most influential search terms in your area.
3. Grow Your Email List
Email marketing is not a new idea, but it is still a powerful way to convert prospects into customers.
In fact, 80% of small businesses report that email marketing drives higher customer acquisition and retention.
Email marketing is even more effective when you group your email list based on certain traits such as age, location, or interests.
But how can you entice people to voluntarily sign up for your email list?
One way is to have signup and call-to-action forms on your website, blog content, or at your place of business.
You can also incentivize customers in your store with a discount on their next purchase if they sign up.
4. Use Locally Targeted Ads
Locally targeted digital advertising can give you access to audiences you might not otherwise be able to reach.
The power of online advertising lies in its ability to target a specific local audience.
Your first choice is search engine marketing (SEM).
Ads appear at the top of local search engine results (for example, on the first page of Google).
You can choose a specific target audience and terms for your ads, so your business appears at the top of the list when locals search.
Say you run a salon in Jakarta. You may want to pay for an ad that appears every time someone searches for “best salons in Jakarta”. This way, you can appear at the top of the page before all your competitors.
You can consider cost-per-click (CPC) or pay-per-click (PPC) advertising.
Popular advertising platforms include Facebook Ads and Google Ads.
5. Partner With Local Influencers
A social media influencer has a large following online. They can influence the buying decisions of other consumers.
Partnering with local influencers is an increasingly common marketing strategy.
You can pay them a fee or offer free products in exchange for posting about your business on their social channels.
This can be a relatively inexpensive marketing tactic with a high level of engagement in your community.
Followers are more likely to trust their recommendations and may visit your business after seeing their posts.
Think of it as a recommendation from a friend and build on word of mouth.
6. Engage in Community
Showing that you are a contributing member of the local community and genuinely care will go a long way towards helping customers.
There are opportunities, fundraising, volunteering, or local events your business can participate in to give back to the community while spreading brand awareness.
You can even partner with local organizations and host fundraising events at your business.
You can donate proceeds to a good cause while getting foot traffic on your doorstep.
7. Promote Loyalty Program
Loyalty programs can help you secure repeat business and build customer loyalty.
Members are more likely to visit your business again and again if they know they get an added value with every purchase.
Consider offering members discounts on purchases or incentivizing them with free products or upgrades.
For example, you own a cafe. You can give out loyalty cards and stamp members for every coffee they buy.
Once they reach a certain number of stamps, they can receive a free coffee. Or, when customers have spent a certain amount of money on your store, they will receive a free gift with the purchase.
8. Start Referral Program
The referral program will provide high-quality leads while strengthening your relationship with current customers.
This marketing strategy is the best way to naturally build word-of-mouth awareness.
Consumers trust the opinions of their friends and family.
Statistics show that 86% of consumers say their purchasing decisions are influenced by the opinions of close friends.
Offer incentives to your current customers to refer their friends and family, and provide incentives (such as discounts) to the person referred.
Use the power of local marketing strategy If you’ve been thinking about how to promote your business locally, apply some of the promotion strategies in this guide.
Many ideas are easy to do and don’t cost a fortune.
Start with simple suggestions, such as volunteering in your community or starting a referral program.
You can then move on to more labor-intensive ideas, like blogging, partnering with influencers, or running digital ads.
You will quickly expand your reach within your community and grow your customer base.
Encouraging people to venture into your store or restaurant for a closer look is a top priority for any business owner with a customer-facing venue.
But it isn’t always easy.
Have you seen people approach your business and then keep walking?
Do you use an eye-catching window display, a worldly message on a chalkboard, or the tantalizing scent of fresh coffee?
You may sometimes use one or more tactics to seduce passers-by.
But once a potential customer arrives, don’t let them only take a glance and then walk out empty-handed.
The following tips will help you turn them into buyers.
1. Let Customers Try Before They Buy
Remember the last time you were at the cake shop?
Like the rest of us, you enter intending to get things to buy.
When you try a new flavor of cake and are interested, you will buy it.
This is a powerful way to increase sales, as well as to gather information about new products.
Juice and tea business owners often do this.
With a little investment and effort, you can gauge customer opinions and convince customers to buy the product they just tried.
2. Understand Customer Movements
If just opened your business, track the path lines customers took through your space in the first few weeks.
Product layout and distribution may make sense to you, but you will only be able to tell if things are being laid out effectively by watching customers move around your store and interact with the products.
If can’t find what they’re looking for, they can’t buy it either.
Also, don’t be afraid to ask for practical feedback from customers regarding your store layout and how items are displayed.
3. Do a Recommendation Program
Coffee shops use a common tactic to expand their audience is to offer existing customers a referral incentive to acquire new customers.
This is becoming more common and works best when customers and referrals have something to gain.
This method can be applied to retail and beauty therapy as well.
You can use social media to do this. You can also use a simple loyalty card that can be passed on to friends and relatives. Or maybe a combination of both.
4. Try the Feel, Felt, Found Method
This is a classic strategy for gently moving your customers to a new way of thinking when dealing with more expensive items.
Emphasize your product on the benefits and value the product provides to users.
Tell the customer, “I understand how you feel”.
This shows that you listen to your customers and can empathize.
Mention others who initially felt the same way. This lets your customers know. They are not alone and that things can change.
Then tell them how that person found that buying the product, they got what they were looking for.
It can be convenience, product durability, ease of use, etc.
5. Always Ready Stock
Even if you have four clothing sizes on your shelf, bestsellers must be well-stocked. Let customers know other sizes available if they ask.
You can put an information board in the store that says more sizes in stock. This method can be done.
You can also use any occasion when out of stock to collect customer email addresses to let them know when an item is available.
6. Offer Expert Help
Consider display space when you sell products like clothing and unique gifts to your business.
As shoppers, we visit physical stores to research a product before comparing prices online.
While many may consider this an unfair advantage to online retailers, it allows you to position yourself as a trusted expert.
If you sell a specialty product, then chances are people who come to your store are well informed before visiting you.
Nothing is more professional than knowledge of your product range and the comparable benefits of similar items.
As a consumer, it would be nice to hear from someone more knowledgeable.
It also helps to dispel or confirm any doubts about a product.
But this is something really get when buying locally and in person.
When you can demonstrate added value by offering expert assistance to people browsing your store, you are more likely to convert them into buyers.
It is less likely to lose them in the online competition.
You can use the information above to encourage customers to buy from you-not from competitors.
Top Reasons Why Marketing Is Important For Your Business
A business cannot progress and develop if it does not have customers or clients.
Therefore, marketing is essential to creating business progress and development.
Effective marketing connects you with potential buyers.
Why is marketing important?
First, making connections, second, building trust, and last, laying the foundation for the future.
1. Connect With Potential Customers
The first step to creating a marketing strategy is to do market research, which helps you understand your potential client’s big problem points.
The more you understand your target market, the more you can use messages that align with their problems and showcase your product as a possible solution.
Your audience should know you exist, so some of your marketing tactics are meant to introduce you to new customers.
Service providers and retailers are needed to keep in touch with potential customers to build brand awareness.
It can go through consistent posting on social media platforms, blogs, videos, direct advertising, or other channels,
Marketing at this stage is critical to building an audience of people who may buy from you in the future.
2. Build Trust To Convert Customers
Once you make these potential buyers aware of your product or service, you have to earn their trust.
At this stage, think about marketing efforts demonstrating your unique value proposition to your target audience. You can provide them with case studies, special offers, or proof of your expertise in your field to earn this trust.
By creating effective marketing and reaching your customer base, you will continue to nurture that audience of followers so that they get to know you over time and become more comfortable with the idea of doing business with you.
It may seem counterintuitive to give away great information for free in the hopes that they use and pay you one day. Still, this marketing tactic takes your company out of brand awareness initiatives and into possible purchases with the same customers.
3. Laying The Groundwork For A Long-Term Relationship
The third reason for marketing is directly related to profit. You want people to buy from you, but that’s not the only way the customer base can help you.
As a business owner, current and future customers are the best word-of-mouth marketing you can hope for.
Their experience can lead to referrals, testimonials, and repeat business. So customer loyalty should be a top priority for any business, even if you’re working with a one-time customer.
Loyal customers praise you, write reviews, and make it easy to fill your sales funnel for future business success.
If you need more detailed information about digital marketing, you can contact Vesiraja.
Happy Galungan and Kuningan Day.
In this day, let us always spread courage to all the faithful , that the earth is concentrated in a light that is far from danger and disaster.
New Logo Announcement: Introducing Vesiraja’s New Brand Identity
We are pleased to announce the launch of the new Vesiraja logo as part of the continuous evolution of our corporate brand.
Vesiraja has grown and developed since it was first launched, and now is the time to refresh. We have changed our logo to reflect who we are today and to symbolize our dynamic future.
With many creative sessions, we have chosen a new, modern logo with key elements that convey our mission to help businesses and individuals achieve their goals with Vesiraja products and services.
Goodbye Old Logo
Our old logo has been with us throughout our early journeys and has contributed a great time since our inception, but the time has come to develop it further.
We decided to do something much more dynamic, solid, bold, serious and modern. More focus on ease (represented by a simple logo shape) and stability (represented by a more mature and solid typeface).
Fresh New Look
This new logo is a completely new look for Vesiraja and fits better with the transformation we are making as a company. Vesiraja is fully committed to providing the best service to every stakeholder; clients, partners, users, employees and investors.
Logo Inspiration
Our new logo is inspired by V, the first letter of Vesiraja, which can also mean Victory, Virtuous, Visionary, Viable, and Vibrant.
The fluttering shape of the logo symbolizes our passion to continue to develop better and provide the best for our clients,
And the shape of the pixel dots symbolizes our line of business in the digital realm.
Logo Color
Vesiraja’s new logo has a base color of Blue which symbolizes calm, stability, inspiration, wisdom, health, calming, reliability, full of grace, and life. That represents our mission to help our clients build sustainable and innovative businesses.
The new logo reflects our company culture which is bold, energetic, forward-looking, designed to inspire and further enhance our capabilities as we continue to provide leading-edge solutions for our current and future customers.
We hope you like our new logo. ️🙂
Hope you and all your loved ones are well and healthy. Thank you for your continued business and thank you for being a member of the Vesiraja Family.
At all times, we are always asking for your valuable feedback, which continues to pave the way for our services and offerings to be better. We appreciate you for not only taking the time to communicate with us, but also for continuing to help us so that we can become better versions of ourselves. Thank You!
Today, we’re excited to announce our affordable sub-brand, Saat Seru: Online invitation service in the form of a website .
Backed by a loving and caring team. By separating our brands, we will be able to develop a customized service for you, which also pave the way for future affordable offerings under the Saat Seru lineup, while continuing to develop even more greatness in the Vesiraja offering.
Once again, we would like to thank you for your valuable partnership and being a member of the Vesiraja Family. 🙂
