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Waze is a subsidiary of Google that provides satellite navigation software for smartphones and other GPS-enabled devices. It was originally developed in Israel and is known for its community-driven approach where users (called "Wazers") contribute real-time travel data, including traffic conditions, accidents, police traps, and road hazards. This crowdsourced data helps Waze provide turn-by-turn navigation with real-time traffic updates and route optimization to avoid delays.

The software profile of Waze includes:

• Real-time GPS navigation with accurate Estimated Time of Arrival (ETA)
• User-submitted live traffic reports and travel times
• Alerts for accidents, speed cameras, road hazards, and police traps
• Integration of fuel prices and cheapest fuel station locations based on community input
• Customized voice navigation with celebrity voices available
• Features like lane guidance, toll pricing, and multimodal route options
• Connectivity with music and audio apps such as Spotify directly within the app
• A Map Editor tool allowing registered users to update and edit map data
• A Connected Citizens Program (later called Waze for Cities), sharing traffic data with government agencies for better traffic management and planning

Waze originated from a project called FreeMap Israel and was later commercialized as Waze Mobile Ltd. It was acquired by Google in 2013 for $1.3 billion. The app has a large user base worldwide and generates revenue primarily through hyperlocal advertising.

For business owners, Waze offers a way to create a business profile that can make their location visible to drivers using Waze, helping attract customers and improve online presence.

Users can create and manage their Waze account for personalization and to contribute data, which in turn improves navigation for all users.

Overall, Waze is a collaborative, community-driven navigation app that leverages user data to enhance driving efficiency, safety, and convenience in real time.[1][2][3]

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