Job Stories

Job Stories

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How we accidentally invented Job Stories
How we accidentally invented Job Stories
The most powerful thing to understand when building a product is the motivation behind people’s actions. At Intercom we use Job Stories to discover them.
How we accidentally invented Job Stories
Job Stories: A Viable Alternative to User Stories
Job Stories: A Viable Alternative to User Stories
User stories have never been right for every team. Job stories are alternatives that focus less on the user's function and more on the story's job.
Job Stories: A Viable Alternative to User Stories
Content design techniques: User and job stories - Content Design
Content design techniques: User and job stories - Content Design
User stories A user story is a useful method to help you focus your content on what a user wants to achieve when they come to your site or web page. Thinking about the content in this way can also help you with the tone of your writing and creating page titles and summary paragraphs. […]
Content design techniques: User and job stories - Content Design
Jobs to be Done: A Case Study in the NHS
Jobs to be Done: A Case Study in the NHS
I have recently been working with Paul Hill on the first NHS Digital project to implement the Jobs To Be Done (JTBD) theory. This is…
Jobs to be Done: A Case Study in the NHS