The most powerful thing to understand when building a product is the motivation behind people’s actions. At Intercom we use Job Stories to discover them.
Content design techniques: User and job stories - Content Design
User stories A user story is a useful method to help you focus your content on what a user wants to achieve when they come to your site or web page. Thinking about the content in this way can also help you with the tone of your writing and creating page titles and summary paragraphs. […]