As a part of Patreon's H2 2019 planning cycle, I shared this presentation as the team was coming off a big price restructuring initiative, considering upcoming investments, and looking towards going public.
Yes, there are tons of resources but I'll try to offer some simple tips.
1. Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball. I've been leading and building sales orgs for almost 20 years and my advice is to walk up and hit the ball.
2. Sales is about people and it's about problem solving. It is not about solutions or technology or chemicals or lines of code or artichokes. It's about people and it's about solving problems.
3. People buy 4 things and 4 things only. Ever. Those 4 things are time, money, sex, and approval/peace of mind. If you try selling something other than those 4 things you will fail.
4. People buy aspirin always. They buy vitamins only occassionally and at unpredictable times. Sell aspirin.
5. I say in every talk I give: "all things being equal people buy from their friends. So make everything else equal then go make a lot of friends."
6. Being valuable and useful is all you ever need to do to sell things. Help people out. Send interesting posts. Write birthday cards. Record videos sharing your ideas for growing their business. Introduce people who would benefit from knowing each other then get out of the way, expecting nothing in return. Do this consistently and authentically and people will find ways to give you money. I promise.
7. No one cares about your quota, your payroll, your opex, your burn rate, etc. No one. They care about the problem you are solving for them.
There is more than 100 trillion dollars in the global economy just waiting for you to breathe it in. Good luck.
WePresent | A collection of manifestos from activists and creatives
Manifesto is a series on WePresent which invites activists and creatives with something to say to write 10 rules to live by, in order to help spread their message.
This morning I got stuck in the slow lane behind an old man when I was walking down the sidewalk on my way to a Zoom meeting at my neighbourhood coffee shop. Rather than speeding up and hurrying past him, thoughts on my meeting, I did the opposite: slowed down
Writing your own bio ought to be easy — after all, what do you know better than your own accomplishments? Even so, this essential little book element is often problematic for authors. Here are a few tips to help you make your “About the Author” exactly right. Reflect It’s good to take a look at...
This is a chapter from the book A Lesser Photographer
[https://cj-chilvers.ghost.io/a-lesser-photographer].
Every successful photographer I’ve known schedules their projects.
Countless studies and interviews with my photo heroes confirm: Inspiration
doesn’t “strike.” Inspiration is scheduled. It happens when you allow it the
time and attention