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Most businesses are not fucking Coca-Cola. They don't have this secret recipe that's the foundation of their success. The vast majority of businesses succeed or fail on the basis of their execution and their timing. There just aren't that many profound secrets that completely alter the trajectory of wherever some company's going. But I...

Adopt our method for crafting legible, consistent, and elegant icon sets, developed over 12 years by our team of 8 icon designers.

Your Parents Are Getting Old, Here’s What To Do:

What ever happened to details? The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? The sweeping fenders of a Porsche 911 or the needless complications of a fancy watch… Today, …

There’s a better way to do email.

Read key ideas and quotes from "The AdWeek Copywriting Handbook," by Joe Sugarman

Since the beginning of Basecamp, we’ve been loath to make promises about future product improvements. We’ve always wanted customers to judge the product they could buy and use today, not some imaginary version that might exist in the future. It’s why we’ve never committed to a product road map. It’s not because we have a secret one in ...

In the late 80s, I discovered a discount bookshop on Shaftesbury Avenue, amongst the junk,  ‘Knitting For The Whole Family’ and ‘Fun With Chives’ were piles American adverti…

These are excerpts (emphasis mine) from William James's 1890 classic, Principles of Psychology, Chapter IV,

I found myself recently, as one does, watching the mini-documentary featurettes included on the DVD for the popular 2014 Keanu Reeves movie, John Wick — ... Read more

Which day have you been the most productive? Is there something you did that made it so productive? And is it something you can do every day?

Some of the most rewarding features to add to products are ones that don’t increase surface area, but increase depth. This is how you continue to make a product a whole lot better without it feeling like it got a whole lot bigger. Basecamp’s new References feature is a great example of this. Video + write-up: https://updates.37signals....


 
 
 
 
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An unusually simple spin-off story.It was 2014, and we decided to spin one of our products off into its own company. The product was Know Your Company and knew the perfect person to run it. Her name was @clairejlew.There are a million ways to spin-off a company. And most of… pic.twitter.com/ahgRlT8Ixs— Jason Fried (@jasonfried) April 11, 2024

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Having a style collapses hundreds of future decisions into one, and gives you focus.

If you want to progress faster, write concise explanations. Explain ideas in simple terms, strongly and clearly, so that they can be rebutted, remixed, rewor...

And in the midst of living, take a photo.

When someone just gets it

With news that OpenAI's ChatGPT Voice feature is now available to all free users, you can ditch Siri as your main voice assistant on your iPhone -- well,

What can you remove? What can you neglect?

One of the things that makes Obsidian unique is the ability to extend its capabilities with third-party plugins. In this post, we share a bunch of our favorite Obsidian plugins to help you take your personal knowledge management game to the next level.

A riff on what it’s been like to be a solo studio / service business over the last four years.

One of my favourite things to do in my free time is to tinker with this website. Indeed, this website is the culmination of years of tinkering. I have added features like coffee shop maps that I can share with friends, a way for me to share my bio in two languages, a sitemap.xml file to help search engines find pages on my website, and more.