articles

- People don’t buy products because of what those products do, they buy products because of what they can do, or what they imagine they can do with them. - 99% of people don’t care about features; what they do care about is what they will become. - As a result of social media and the Internet, our generation is more conscious of how we are perceived by friends, family, colleges, jobs, and even people we’ve never met. - In this society of ultra-conscious consumers, successful brands will be those that make consumers feel the way they want to feel about themselves.

Social tokens could very well be the next wave for creators after NFTs in the crypto space. In this post, I'll explain what social tokens are and how creators can use them.

Experiments in Entrepreneurship and Learning

Do you want to be a guest on podcasts? To grow your audience, build authority or scale your traffic? We break down step-by-step how to book shows and kick ass

Engagement, Content, and Sharing: Here is how I leverage Twitter to build an audience and meaningfully connect with my followers.

Experiments in Entrepreneurship and Learning

I love this from Tim Stoddart : “Hate to break it to you, but the people who read my morning blog read my worst work. Which is actually the point. This is my warm up. This is my set of jumping jacks before I do burpees. This is my slow jog around the track before I do sprints. Creative work is

Some brand new juicy videos from American Express. Special incredible bonus: Tom Peters, too. ["No one cares about you" refers to a riff in the video. Radio, TV and magazines care a…

Issue 30

Don’t fall into the trap of being an expert before you’re ready. We have enough of those.

A willingness to look stupid

A free, downloadable calendar to help you practice.

Non-fungible tokens offer fundamentally better economics for creators by removing rent-seeking, enabling granular pricing, and reducing customer acquisition costs.

In my last round of edits, right before I publish an article, I have one focus: writing CLEAR sentences. The acronym CLEAR stands for: Create a rhythm Link your sentences Eliminate anything that adds confusion Add colorful details Remove unnecessary details I’ll describe each in turn. Create a Rhythm: Great writing has rhythm. It’s like

Writing like you talk is good advice because it forces you to write clearly. But follow the advice too closely and your sentences will suffer.

There are two kinds of articles: Clear Thesis articles where you know exactly what you’re going to say before you start writing, and Foggy Intuition ones where writing helps you discover what you think. Foggy Intuition articles are harder because you have to start writing before you have the answers. Since you don’t know how

I often get asked "Why Bitcoin vs Ethereum." This article sets out to define my thoughts on the difference between the two, and why I think Bitcoin represents a distinctly different risk/reward profile than Ethereum.

Matt Stone and Trey Parker want each episode of South Park to have a sense of cause and effect, tension and rising action. To do that, they’ve studied the science of effective storytelling.