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“Condense, simplify and speak as briefly as possible. Have the courage to speak in grade-school language”
Carmine Gallo on the benefits of brevity
— richard shotton (@rshotton)
X 上的 LM Sacasas:“"You must either make a tool of the creature, or a man of him. You cannot make both." Stumbled on these lines from John Ruskin, circa 1850. https://t.co/sLr54UQaqg” / Twitter
“你要么把这个生物变成工具,要么把他变成一个人。你不能两者兼得。人类并非为了像工具一样精确和完美地工作而生。如果你想从他们那里得到这种精确,让他们的手指像齿轮一样测量度数,让他们的手臂像圆规一样画曲线,你必须使他们失去人性。他们精神的所有能量都必须用来制造齿轮和圆规……另一方面,如果你想把工作生物变成一个人,你就不能把他当作工具。让他开始想象,思考,尝试做任何有价值的事情;那种机器般的精确立刻消失。所有的粗糙,迟钝,所有的无能都显现出来;羞耻接连羞耻,失败接连失败,一次次停顿;但他那全部的威严也会显现出来;我们只有在看到乌云笼罩时,才能知晓他的高度。”
X 上的 Jason Fried:“I recently took up drumming. Again. One of the first things you realize, other than you suck, is that you’re gripping the sticks too hard. A tight grip denies certain degrees of freedom, limits subtlety, and ups the fatigue factor. Plus you give up the gift of bounce the drum” / Twitter
One of the first things you realize, other than you suck, is that you’re gripping the sticks too hard.
A tight grip denies certain degrees of freedom, limits subtlety, and ups the fatigue factor. Plus you give up the gift of bounce the drum…
— Jason Fried (@jasonfried)
Dead Simple Sites — Minimal Website Inspiration
Dead Simple Sites curates the most minimal sites on the web.
Amazon.com: The Well of Being: A Children's Book for Adults: 9781250092700: Weill, Jean-Pierre: Books
Amazon.com: A Midwife's Tale: The Life of Martha Ballard, Based on Her Diary, 1785-1812: 9780679733768: Ulrich, Laurel Thatcher: Books
The Power Broker: Robert Moses and the Fall of New York: Caro, Robert A.: 9780394480763: Amazon.com: Books
The Power Broker: Robert Moses and the Fall of New York [Caro, Robert A.] on Amazon.com. *FREE* shipping on qualifying offers. The Power Broker: Robert Moses and the Fall of New York
The Little Book of Behavioral Investing: How Not to Be Your Own Worst Enemy (Little Book Big Profits) : Montier, James: Amazon.de: Books
The Little Book of Behavioral Investing: How Not to Be Your Own Worst Enemy (Little Book Big Profits) : Montier, James: Amazon.de: Books
Dave Letterman’s advice to Jerry Seinfeld: “Make sure you fail doing exactly what you want to do. That, you can live with.“
— David Perell (@david_perell)
X 上的 Nassim Nicholas Taleb:“If you don't have an opinion, resist the pressure to have one.” / Twitter
— Nassim Nicholas Taleb (@nntaleb)
I Am That: Nisargadatta Maharaj, Translated by Maurice Frydman, Sudhakar S. Dikshit: 9780893860462: Amazon.com: Books
I Am That [Nisargadatta Maharaj, Translated by Maurice Frydman, Sudhakar S. Dikshit] on Amazon.com. *FREE* shipping on qualifying offers. I Am That
X 上的 The Stoic Emperor:“Attacking the success of others is a bad way to redirect your own frustration. If you’re so superior, why are you so angry?” / Twitter
If you’re so superior, why are you so angry?
— The Stoic Emperor (@TheStoicEmperor)
X 上的 derek guy:“be very careful of who calls themselves a "tailor" or describes their work as "bespoke." a tailor is someone who knows how to sew. bespoke refers to a specific process. many times, people who use these words are marketers, with many doing MTM in factories.” / Twitter
— derek guy (@dieworkwear)
Mary Wear (the copywriter behind the line Make Poverty History) on her five copywriting rules
In The Copy Book
— richard shotton (@rshotton)
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising: D&ad: 9783836568524: Amazon.com: Books
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising [D&ad] on Amazon.com. *FREE* shipping on qualifying offers. The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
A Smart Bear
Articles from building two unicorns over two decades, both bootstrapped and funded.
X 上的 Bill Winterberg, CFP®️:“via today's @podcastnotes of @nntaleb: "Satisficing is essentially a decision-making strategy where individuals aim for solutions that are satisfactory or “good enough” rather than optimal" Indeed. "Satisficing" by financial planners seems to be more effective than optimizing.” / Twitter
"Satisficing is essentially a decision-making strategy where individuals aim for solutions that are satisfactory or “good enough” rather than optimal"
Indeed. "Satisficing" by financial planners seems to be more effective than optimizing.
— Bill Winterberg, CFP®️ (@BillWinterberg)
Why ‘follow your passion’ might not be great early career advice
In The Algebra of Wealth
— richard shotton (@rshotton)
States and Markets (Bloomsbury Revelations): Strange, Susan: 9781474236928: Amazon.com: Books
States and Markets (Bloomsbury Revelations) [Strange, Susan] on Amazon.com. *FREE* shipping on qualifying offers. States and Markets (Bloomsbury Revelations)
The stolen thunder effect is the idea that if you admit a flaw in your product (or argument), the rest of your claims become more believable. After all your admission has proves your honesty
This ad from Citroen applies that idea to great effect
— richard shotton (@rshotton)
sales vs marketing
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X 上的 David Hinkle:“@datepsych You can tell a person is smarter than you by observing that they continuously make poor choices that nevertheless work out in their favor by what appears to be luck.” / Twitter
— David Hinkle (@Drachs1978)
Lovely piece from on the three principles of advertising and making sure you complete one before moving to the next…
— richard shotton (@rshotton)
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X 上的 Liv Boeree:“Intelligence is knowing how to win the game. Wisdom is knowing which game to play in the first place.” / Twitter
Intelligence is knowing how to win the game. Wisdom is knowing which game to play in the first place.— Liv Boeree (@Liv_Boeree) December 31, 2022
Intelligence is knowing how to win the game.
Wisdom is knowing which game to play in the first place.