Contextualized Insights: Six Ways To Put Your Numbers In Context
When you share insights with audiences, they must be put in context so they can be fully understood and appreciated. While almost everyone would agree on the importance and value of context, there is little-to-no guidance on how to contextualize numbers. In this post, I share six ways in which you can add valuable background information to your key insights so they can resonate more deeply with audiences.
Without context, a piece of information is just a dot
Whenever you fail to properly contextualize your insights, you put them at risk of being misunderstood, overlooked, and ignored