UX Methods

Establishing a new framework that helped one of the biggest travel companies in the world define & prioritise their product vision

How one small mindset shift can transform your product development.

Bad experiments are worse than none at all

Why false precision is your enemy in navigating the startup maze.

What is Customer Journey Map (CJM)?

Stickies, colorful cursors and a few good practices can truly create magic in a product

UX Research methods comprise a diverse range of systematic techniques employed to gather valuable insights into users, encompassing their…

Visualize the user experience with user journey maps. Here are some helpful templates, real-world applications, and insights on the importance of mapping both successful and unsuccessful touchpoints. Part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com) by yours truly.

The idea that information can be stored in a changing world without an overwhelming depreciation of its value is false.

Tips to help researchers show the value of UX benchmarks to stakeholders.

In the fast-paced world of UX design, where creativity meets functionality, the importance of a well-crafted design brief cannot be…

Communicating designs isn’t enough: Translate your design recommendations into value stories

Learn how to test your prototype to find out if it's ready for development. Discover tips, tricks, and best practices of prototype testing.

Big picture vs. Close-up storyboards

The SCAMPER method helps you generate ideas for new products and services by encouraging you to ask seven different types of questions, which will help you understand how you can innovate and improve

Explore user story mapping, a technique that visualizes the customer journey to help designers create intuitive and user-centered experiences.

Explore the ultimate guide to card sorting. Learn about the key methods, innovative tools, and pros and cons for effective user experience design.

Explore the top five customer journey mapping tools. Use top templates to streamline your marketing strategies and enhance customer experience.

Enhance your understanding of user behavior and optimize your website' s design with eye tracking in UX research. Learn more!

Tree testing provides goal-oriented verification of a navigation hierarchy. Learn how to start your tree testing journey.

A practical guide to 20 different user research tactics.

A practical guide to 20 different user research tactics.

What is card design in UI and when should you use it? Learn all about card design here - including a step-by-step guide and real-world examples.

Enhance collaboration among researchers, designers, engineers, and product managers with this comprehensive list of engaging activities.

by: Celina Leong, Dan Ariniello, and Yvonne Wang

A/B testing is an essential step in the UX design process. It shows which design options users like more and which meet their expectations…

Learn about the value of understanding user needs through problem statements, while translating those needs into user stories…

5-step process

A User Research Technique

Design storytelling should be from the user's perspective, not yours