Jobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…

In this article, I am going to explain to you what a user flow is and why they are essential in the design process. Furthermore, we will…

What’s the story with personas  and do they actually work?

“User-centred” it’s a buzzword but I like it. The emphasis is on setting aside personal biases and listening to the users — a principle…

Here are the top 10 common mistakes to watch out for when creating user journeys:

Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.

Boost your team brainstorming sessions with these creativity-sparking ideation methods from Zalando product design community members.

A couple weeks ago I joined a conversation about John Romero and prototypes. Tyler posted some thoughts about Romero’s autobiography, Matthias shared a quote from a Tim Ferris podcast where Romero chided prototypes, and Matthias looped me in because I love prototypes.

Sam Aquillano on a dynamic and collaborative approach to problem-solving and idea generation.

When people start using your product, they have certain expectations for how the product should function, for example, where specific…

Inuit (short for “**In**terface **U**sability **I**nstrumen**t**”) is a new questionnaire you can use to assess the usability of your user interface. It has been designed to be more diagnostic than existing usability instruments like, e.g., SUS and for use with machine learning, all the while asking fewer questions than other questionnaires.

What are person personas and why do they matter

Learn the best practices of wireframing with our comprehensive guide. Explore experts’ tips and examples along with practical tools.

Discover real-life UX use cases from mobile apps to e-commerce sites. Delve into the process of creation and learn from the most common pitfalls.

How to concept test to avoid losing resources through bad Product decisions

Learn what functional prototype is and when to build it. Discover where functional prototyping fits within a product design process.

Learn more about UX surveys with the best practices, a step-by-step guide, and a questionnaire to conduct your survey.

Most teams want to do product discovery. Most teams struggle to find the time. Here are 3 tips for ensuring discovery happens every sprint.

If you only read one guide to user research, it should be this one. Learn basic tips for effective recruitment, moderation, analysis and reporting.

When you’re trying to understand a complex subject, drawing a concept map will clarify your thinking.

How persona spectrums champion real user needs

Running a workshop can be an effective alternative to traditional, long-standing meetings. To help ensure its success, Ben Shih introduces the concept of an inclusive workshop. In Part 1 of the series, you discover the fundamentals of inclusivity and get some solid guidance on how to plan an inclusive remote workshop.