Learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal.

Learn about platform trends and current best practices to use TikTok ads to drive customer acquisition in this deep dive.

The shift to virtual events in 2020 and 2021, along with uncertainty about when live events will resume, makes this year’s budget planning a bit tougher than others. However, you can use the same methodology to set your team up for success in 2022.

In this video you’ll learn how to draft a demand generation budget starting from your revenue goals. We’ll discuss about funnel metrics, Customer Acquisition Costs (CAC), what line items should be considered when creating the budget, how to forecast your ROI, and what tools can help you.

What is demand generation? Discover demand generation marketing strategies and tactics from top teams. Get even more B2B demand generation tips in a free guide.

What’s the difference between demand generation and lead generation? We explain the value of both and how to incorporate them into the same campaigns.

A strong demand gen program builds brand awareness and authority, and produces thoughtful, engaging content that drives interest and cultivates leads. #b2b #sales #demandgen