Marketing

The number of founders using their go-to-market slide to describe a marketing strategy is downright problematic.

You might not know it yet, but vector embeddings are everywhere. They are the building blocks of many machine learning and deep learning algorithms used by applications ranging from search to AI assistants. If you’re considering building your own application in this space, you will likely run into vector embeddings at some point. In this post, we’ll try to get a basic intuition for what vector embeddings are and how they can be used.

Discover Vector Databases: How They Work, Examples, Use Cases, Pros & Cons, Selection and Implementation. They have combined capabilities of traditional databases and standalone vector indexes while specializing for vector embeddings.

Making your first developer relations hire can be fraught with challenges. Here are some of the qualities I look for when hiring.

When I was first introduced to the concept of the message house as a product manager, I saw some value in it, but I found it way too abstract to be useful. Perhaps that’s because I was shown message house templates that look like the following: There wasn’t any guidance attached as to when to […]

Learn four scenarios where product-led growth isn’t the right option for your company—and what you should do instead.

Jim Fisher is a technical product manager at Pusher, and he gave a great talk at Write the Docs Prague 2018 about the drawbacks of using the word “simply” in your documentation.

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Unlike many other technical portmanteaus, “GitOps” is worth defining, says @rwwmike, and here’s why:

The title of an article is the first chance at catching a reader’s attention. We set to develop a list of title attributes that lead to attractive titles in psy...

Do developers really hate emails or is it just because we’re all guilty of spamming a barrage of mediocre updates that don’t really matter?

I spent close to seven years in a marketing department on a content team as I wrote blog posts, ebooks, tweets, podcast episodes, magazine pieces, and slide decks among other things. Based on all t…

Learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal.

Learn about platform trends and current best practices to use TikTok ads to drive customer acquisition in this deep dive.

Learn the pros and cons of 9 different pricing strategies and determine which ones will deliver the greatest value for your business.

The shift to virtual events in 2020 and 2021, along with uncertainty about when live events will resume, makes this year’s budget planning a bit tougher than others. However, you can use the same methodology to set your team up for success in 2022.

In this video you’ll learn how to draft a demand generation budget starting from your revenue goals. We’ll discuss about funnel metrics, Customer Acquisition Costs (CAC), what line items should be considered when creating the budget, how to forecast your ROI, and what tools can help you.

What is demand generation? Discover demand generation marketing strategies and tactics from top teams. Get even more B2B demand generation tips in a free guide.

What’s the difference between demand generation and lead generation? We explain the value of both and how to incorporate them into the same campaigns.

A strong demand gen program builds brand awareness and authority, and produces thoughtful, engaging content that drives interest and cultivates leads. #b2b #sales #demandgen

The median tenure of a CMO is 30 months and I suspect for earlier stage companies, it is even shorter. There’s a ton written as to why, but…

An detailed timeline infographic featuring the history of marketing from 1450 to 2012.

The numbers this fall aren't good. After a high above 14,000 last year, the Dow is now thrashing around well below 9,000. The U.S. government isspend

Learn what it takes to establish a new Category for your brand in the market — from Brian Balfour, Founder and CEO of Reforge and former VP of Growth at HubSpot.

Check out the email marketing benchmarks report for 2022 and see where your metrics rank next to your competitors.

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