How Stripe Dominates Online Payments by Going After Developers
With the changes brought about by the global pandemic and talk of a new fundraising round at a valuation of up to $100B, Stripe seems unstoppable. But can they keep their dominance in the next 10 years? And is Stripe a good choice as your billing and payment provider? We look at how Stripe rose to its current popularity and what they are doing to keep their place to answer those questions.
THREAD: 💻 50 Lessons In Developer Marketing 💻I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours.1 Tweet = 1 Lesson = 1 ArticleLet's go 🚀— Nick Moore (@nickwritesit) June 8, 2021
Shelf space strategy for marketing developer tools
When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it in their project. Traditional marketing techniques don’t really help. Literally zero developers saw your billboard on 101 during their commute or your keynote talk at Oracle open world and thought “I’ll use that distributed database in my thing at work”. But developers aren’t going to find your great new Thing on their own. You
Marketing to Developers: Relationships Over Leads | SendGrid
I recently had the pleasure of speaking to an audience of my peers at the awesome Defrag conference, held annually in Broomfield, CO. I spoke on a topic that I’ve been thinking about for some time, about how we’ve approached the community side of the SendGrid business. Here’s the complete slide deck. Let me know …