Developer Marketing

You might not know it yet, but vector embeddings are everywhere. They are the building blocks of many machine learning and deep learning algorithms used by applications ranging from search to AI assistants. If you’re considering building your own application in this space, you will likely run into vector embeddings at some point. In this post, we’ll try to get a basic intuition for what vector embeddings are and how they can be used.

Discover Vector Databases: How They Work, Examples, Use Cases, Pros & Cons, Selection and Implementation. They have combined capabilities of traditional databases and standalone vector indexes while specializing for vector embeddings.

Making your first developer relations hire can be fraught with challenges. Here are some of the qualities I look for when hiring.

Jim Fisher is a technical product manager at Pusher, and he gave a great talk at Write the Docs Prague 2018 about the drawbacks of using the word “simply” in your documentation.

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Unlike many other technical portmanteaus, “GitOps” is worth defining, says @rwwmike, and here’s why:

Do developers really hate emails or is it just because we’re all guilty of spamming a barrage of mediocre updates that don’t really matter?

Society runs on software but software building tools are buckling under the demand. In this report,

Increment is a print and digital magazine about how teams build and operate software systems at scale.

I spent close to seven years in a marketing department on a content team as I wrote blog posts, ebooks, tweets, podcast episodes, magazine pieces, and slide decks among other things. Based on all t…

When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it in their project. Traditional marketing techniques don’t really help. Literally zero developers saw your billboard on 101 during their commute or your keynote talk at Oracle open world and thought “I’ll use that distributed database in my thing at work”. But developers aren’t going to find your great new Thing on their own. You

A practical guide for how to grow your developer tool startup's Twitter presence.

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

With the changes brought about by the global pandemic and talk of a new fundraising round at a valuation of up to $100B, Stripe seems unstoppable. But can they keep their dominance in the next 10 years? And is Stripe a good choice as your billing and payment provider? We look at how Stripe rose to its current popularity and what they are doing to keep their place to answer those questions.

THREAD: 💻 50 Lessons In Developer Marketing 💻I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours.1 Tweet = 1 Lesson = 1 ArticleLet's go 🚀— Nick Moore (@nickwritesit) June 8, 2021

To be successful at digital transformation you need to optimize the key feedback loops in your software engineering organization

Marketers can learn a lot from developers, as one developer advocate explains – especially those developers who resist very the idea of ‘marketing’.

How to figure out what matters

Tips on how marketers can work better with developer advocates -- straight from the advocates themselves.

I’ve spent the better part of the last six years working really closely with developer content. What makes developer content stand out is how much of the