Developer Marketing

16 bookmarks
Custom sorting
How Stripe Dominates Online Payments by Going After Developers
How Stripe Dominates Online Payments by Going After Developers
With the changes brought about by the global pandemic and talk of a new fundraising round at a valuation of up to $100B, Stripe seems unstoppable. But can they keep their dominance in the next 10 years? And is Stripe a good choice as your billing and payment provider? We look at how Stripe rose to its current popularity and what they are doing to keep their place to answer those questions.
·blog.chartmogul.com·
How Stripe Dominates Online Payments by Going After Developers
Nick Moore on Twitter
Nick Moore on Twitter
THREAD: 💻 50 Lessons In Developer Marketing 💻I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours.1 Tweet = 1 Lesson = 1 ArticleLet's go 🚀— Nick Moore (@nickwritesit) June 8, 2021
·twitter.com·
Nick Moore on Twitter
Maximizing Developer Effectiveness
Maximizing Developer Effectiveness
To be successful at digital transformation you need to optimize the key feedback loops in your software engineering organization
·martinfowler.com·
Maximizing Developer Effectiveness
Shelf space strategy for marketing developer tools
Shelf space strategy for marketing developer tools
When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it in their project. Traditional marketing techniques don’t really help. Literally zero developers saw your billboard on 101 during their commute or your keynote talk at Oracle open world and thought “I’ll use that distributed database in my thing at work”. But developers aren’t going to find your great new Thing on their own. You
·blog.jsr.wtf·
Shelf space strategy for marketing developer tools
Mapping how developers choose our software - DevRel.net
Mapping how developers choose our software - DevRel.net
How can we better understand the process that a developer takes on the journey towards selecting our software? Customer journey mapping can help.
·devrel.net·
Mapping how developers choose our software - DevRel.net
Marketing to Developers: Relationships Over Leads | SendGrid
Marketing to Developers: Relationships Over Leads | SendGrid
I recently had the pleasure of speaking to an audience of my peers at the awesome Defrag conference, held annually in Broomfield, CO. I spoke on a topic that I’ve been thinking about for some time, about how we’ve approached the community side of the SendGrid business. Here’s the complete slide deck. Let me know …
·sendgrid.com·
Marketing to Developers: Relationships Over Leads | SendGrid
The software developer’s customer journey
The software developer’s customer journey
Storytelling seems to be hardwired into the human brain. Thanks to Joseph Campbell and others, we know that a handful of story shapes appear repeatedly across time and cultures. The story of how so…
·hoopy.io·
The software developer’s customer journey