Product Marketing & Management

The number of founders using their go-to-market slide to describe a marketing strategy is downright problematic.

When I was first introduced to the concept of the message house as a product manager, I saw some value in it, but I found it way too abstract to be useful. Perhaps that’s because I was shown message house templates that look like the following: There wasn’t any guidance attached as to when to […]

Learn the pros and cons of 9 different pricing strategies and determine which ones will deliver the greatest value for your business.

An detailed timeline infographic featuring the history of marketing from 1450 to 2012.

The numbers this fall aren't good. After a high above 14,000 last year, the Dow is now thrashing around well below 9,000. The U.S. government isspend

Learn what it takes to establish a new Category for your brand in the market — from Brian Balfour, Founder and CEO of Reforge and former VP of Growth at HubSpot.

Check out the email marketing benchmarks report for 2022 and see where your metrics rank next to your competitors.

O*NET OnLine provides detailed descriptions of the world-of-work for use by job seekers, workforce development and HR professionals, students, developers, researchers, and more. Individuals can find, search, or browse across 900+ occupations based on their goals and needs. Comprehensive reports include occupation requirements, worker characteristics, and available training, education, and job opportunities.

Google's Official Digital Marketing Publication. Explore the three types of marketing incrementality and what each type can be used for.

With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.

The best products are built with the market in mind. Here's an inside look at the work our product marketing team puts in well before anything ships.

We all do product marketing a little differently. I can’t say that I’ve heard of two product marketing teams that operate the exact same…

Marketing strategies are not what you do but why you do it. While marketing plan is about what happens, strategy is about why it happens.

Take a look at this list of email marketing statistics for 2021 to demonstrate just how powerful email can be.

Planning a great product launch just got easier, thanks to expert advice from long-time product marketers and our free product launch template.

Learn how to write an introduction paragraph. This guide explains the writing process for introductions, as well as the process for deciding what to write about.

Fontjoy helps designers choose the best font combinations. Mix and match different fonts for the perfect pairing.

What does a post-Google-Analytics future look like? Do you even need it today?

$40 billion generated by products consumed, influenced or purchased by software developers.

Convert potential leads into customers who make valuable purchases by harnessing the power of impressionable welcome email messaging.

Here are some simple tips to help improve the performance of your email marketing outreach.

See new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.

A gallery of real world marketing examples from successful companies. Want to perfect your cold email, boost referrals or improve SEO? Browse the case studies or filter by category. See something you like. And get inspired. It's like Dribbble, but for marketers.

Looking to improve your email marketing process? Check out these tuips.