Developer Marketing

I’ve spent the better part of the last six years working really closely with developer content. What makes developer content stand out is how much of the

How can we better understand the process that a developer takes on the journey towards selecting our software? Customer journey mapping can help.

I recently had the pleasure of speaking to an audience of my peers at the awesome Defrag conference, held annually in Broomfield, CO. I spoke on a topic that I’ve been thinking about for some time, about how we’ve approached the community side of the SendGrid business. Here’s the complete slide deck. Let me know …

Storytelling seems to be hardwired into the human brain. Thanks to Joseph Campbell and others, we know that a handful of story shapes appear repeatedly across time and cultures. The story of how so…