Product Marketing & Management

There’s plenty of room for things to go wrong in SEO. Here are eight seemingly small yet damaging mistakes professionals should watch out for.

In this post, Atlassian PMM Blake Thorne shares his required reading, listening, and watching list of self-serve go-to-market resources for B2B marketers and founders.

How much does beauty brand Glossier spend on Google Ads? What’s going right? What mistakes are they making? And what can you learn from them?

Three surprising ways that it makes a difference whether you use "|" or "-" in the title tag.

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Learning to write is learning to think, because writing is thinking. They are two peas in a powerful pod. This article goes over my writing process, focused on minimizing the activation energy to get started.

Get high-resolution device mockups with the screenshot of your website or mobile application for free.

The personal website of Ammar Alyousfi which contains a blog about data science, data analysis, data visualization, machine learning, Python, and more.

Data shed insight on what it takes to get to the top of YouTube’s trending list.

Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. According to SiriusDecisions, Inc., this tends to result in the creation of a plan that falls into one of two categories-- overly complex plans that are hard to understand and therefore not actionable, or overly agile plans that create a lot of activity, but not enough business impact. To help B2B marketers create an actionable, digestible strategic marketing plan, SiriusDecisions...

How to write a startup marketing plan and a free template you can use to get started

Explore some important aspects of lead scoring and how they benefit your organization.

A Slack Experience Specialist shares her strategies for finding champions—influential leaders and peers who can help employees embrace change.

Netflix's former branding guru shares the frameworks startups need to build enduring brands.

The Wall Street Journal recently published an interactive graphic showing the Trump family’s more than 500 potential conflicts of interest. In it, a galaxy of dots and lines show the complicated relationships …

SaaS models are great due to the recurring revenue and high product margins, but one fixed cost excluded from the margin analysis is…

A little Learning is a dang'rous Thing;Drink deep, or taste not the Pierian Spring:There shallow Draughts intoxicate the Brain,And drinking largely sobers us again. —Alexander Pope Businesses do dumb things all the time. When it happens, a sort of ritual ensues: they get lambasted in the press, Twitter erupts, and at some point, inevitably, Matt Levine lifts his fearsome pen, and channels our collective bewilderment into the perfect sequence of words.

A perfectly coded website will still break down if the content isn’t written and built accessibly. This article is intended to give a no-coding-required breakdown of how to make accessible co…

Capture your Mac’s screen like a pro.

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Microsoft’s open-source shopping spree has claimed another victim: npm. [Nat Friedman], CEO of GitHub (owned by Microsoft), announced the move recently on the GitHub blog. So what motivated t…

When everything you ship presents a marketing opportunity, there's a tendency to announce everything. Go that route, and your audience will stop listening.

To simplify SaaS pricing, once and for all, we're explaining, exploring and analysing the 3 crucial components of a profitable SaaS pricing strategy.

Benchmark quotas, prices, and overage fees associated with the four most common API business use cases. Learn the best practices for monetizing your API.

As the popularity of APIs increases, new and established businesses alike are looking to leverage proven API business models to open revenue streams, engage customers and partners, and offer novel services. Read the blog to determine which API-driven business model might work best for you.