How to host Fonts Locally in WordPress (Classic or Block Themes!) https://www.affiliatemarketingbuzz.com/how-to-host-fonts-locally-in-wordpress-classic-or-block-themes/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-host-fonts-locally-in-wordpress-classic-or-block-themes

Twitter Verified. The Good, The Bad, and The Workaround https://www.affiliatemarketingbuzz.com/twitter-verified-the-good-the-bad-and-the-workaround/?utm_source=rss&utm_medium=rss&utm_campaign=twitter-verified-the-good-the-bad-and-the-workaround

WordPress Plugins – How to Use Them (2019). https://www.affiliatemarketingbuzz.com/wordpress-plugins-how-to-use-them-2019/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-plugins-how-to-use-them-2019

How to Measure Social Media Performance like a Pro https://www.affiliatemarketingbuzz.com/how-to-measure-social-media-performance-like-a-pro/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-measure-social-media-performance-like-a-pro Social media measurement is more than vanity metrics such as followers and favorites. What analytics should you track for your agency clients or business? How can you efficiently monitor them? Social media professionals and digital agencies who are skilled in measuring social media metrics know what tools they need and how to use them. You can identify what is working well and what can be improved so that you can deliver even better results. The No. The number one thing you need to know about measuring social media success is that it means something different for every brand and user.... Social media measurement is more than vanity metrics such as followers and favorites. What analytics should you track for your agency clients or business? How can you efficiently monitor them? Social media professionals and digital agencies who are skilled in measuring social media metrics know what tools they need and how to use them. You can identify what is working well and what can be improved so that you can deliver even better results. The No. The number one thing you need to know about measuring social media success is that it means something different for every brand and user. Although your business may have a different definition of success in social media, neither is the other. Social media success is dependent on your goals in social media marketing. You need to understand what your goals were in order to analyze your performance and determine how successful you are. Your social media goals will determine your success. Before you dive into analysis and measurement, take a look at your goals for social media marketing. Your team might have established a goal to increase brand awareness and return on investment (ROI). Spend some time analysing the social media metrics that really matter to you and your team. Once you have a clear understanding of your goals, it is easier to focus on the relevant metrics and not on vanity metrics that don’t really matter. You have options to access data efficiently and effectively, from native insights to third party analytics. Let’s take a look at the top tools to measure social media results. Native insights Native insights are available for every social media platform, from Facebook to TikTok. Native tools allow you to easily access audience, engagement, and content metrics without cost to your team. However, not all channels provide the same metrics. Native metrics are not as cost-effective and efficient as they could be. However, there are some drawbacks. Native insights are usually very basic. They will tell you how many people liked your posts. Native platforms don’t automatically calculate brand awareness or ROI for you. It can be difficult to share native insights. These insights may look great in an app or in a web browser. However, when you try to download them you will find a CSV file with raw data and not well-organized charts. You will need to use multiple platforms and profiles to locate and export data if you manage multiple channels for clients or your company. You’ll then have to manually process data and build reports. gorapulse analytics Native insights might not be the best option in certain cases to track metrics and analyze performance of a social media channel. Agorapulse can be used for social media measurement in many cases. Agorapulse allows you to analyze social media performance across multiple profiles and channels using one dashboard. You can view analytics for both the LinkedIn page and Instagram profile of a client with one tool, saving you time and effort. You may be looking for more complicated insights. However, you will likely find it in your Agorapulse dashboard. Agorapulse, for example, automatically tracks brand awareness and hashtag interactions and calculates ROI. Agorapulse makes it easy for clients and colleagues to share social media reports. You can export any social media report by clicking on the Export button. You can export a CSV file. However, it’s not the only option. Agorapulse allows you to choose between PowerPoint and PDT files, which display ready-to-use charts. To automate the process, you can schedule weekly and monthly reports. You need more data than the Agorapulse default reports show. The A...

What is affiliate marketing niche? https://www.affiliatemarketingbuzz.com/what-is-affiliate-marketing-niche/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-affiliate-marketing-niche A market strategy is essential to any business’s growth. Affiliate marketing is a great way to reach customers. You know the power and value of affiliate marketing for your content as well as for brands you partner with. Influencer marketing is worth billions. Affiliate marketing allows content to be targeted at a specific niche. Affiliate marketing niches let you focus on a specific segment of your audience and connect them with specific brands. This can lead to great engagement opportunities, as it appeals to specific interests. The best niches will quickly show that smaller is more when it comes marketing.... A market strategy is essential to any business’s growth. Affiliate marketing is a great way to reach customers. You know the power and value of affiliate marketing for your content as well as for brands you partner with. Influencer marketing is worth billions. Affiliate marketing allows content to be targeted at a specific niche. Affiliate marketing niches let you focus on a specific segment of your audience and connect them with specific brands. This can lead to great engagement opportunities, as it appeals to specific interests. The best niches will quickly show that smaller is more when it comes marketing. What are the affiliate marketing niches? Just like any other niche, a marketing niche is a segment of your target audience you have chosen to market. Depending on the niche, the needs of an industry can vary greatly. You can define a niche by demographics, price ranges, and the answers to specific needs. However, most niche marketing will focus on specific demand. While ‘travel’ is a good niche, it may be more profitable to target a specific segment of the audience. You can also search by type of travel (travel for older people, backpacking/van living) or needs. flights and travel credit cards. With the rise of the millennial customer, the age demographic is a significant metric in any brand’s marketing campaigns. How to choose the right niche for affiliate marketing It takes some admin to find the best niches, but proper preparation is crucial for creating an affiliate marketing campaign that succeeds and joining the ranks the most successful affiliate marketers. 1. Find your interest Affiliate marketing can be started by looking at the skills and knowledge that you already have, and sharing them. While targeting a niche audience allows for targeted marketing to a specific group of people, it is important to remember that they have higher expectations for the content’s relevance. A visit to a newspaper’s website could lead to affiliate marketing opportunities for car insurance or perfume. Given the audience size, there is a high chance that both of these products will be engaging with large numbers of people. Niche affiliate marketing is quite the opposite. Instead of appealing to a large audience with a wide selection of products, niche affiliate marketing allows you to choose a segment. The marketing links should be relevant to this audience segment and offer real value to both the visitors and the page. A beauty site that advertises car insurance will probably fail to reach the target audience, while perfume has a better chance of reaching them. It’s best to stick with what you know to better understand your audience. This could be a great place to start if you are interested in art. Although it is obvious to promote art materials, a knowledgeable person will likely be able to find other avenues of engagement. You could advertise for travel to a city that has a major exhibition, or clothing brands featuring a recent collaboration with an artist you know is popular. 2. Every decision should be supported by numbers It is important to research before you decide if a niche is worth your time. It is important to research the niche’s potential profit and its ability to attract initial engagement. You can get a better idea about the interests of your audience by looking at trending topics on social media or other online communities. If you are involved in a community (see above), you will probably already have an idea of what is trending. It is important to find a partner. ShareASale’s Merchant Directory allows you to search for partners in your niche. This is a great way for you to create your marketing plan with t...

Facebook Post Ideas for Skyrocketing Your Social Channel https://www.affiliatemarketingbuzz.com/facebook-post-ideas-for-skyrocketing-your-social-channel/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-post-ideas-for-skyrocketing-your-social-channel

Is your blog GDPR-compliant? https://www.affiliatemarketingbuzz.com/is-your-blog-gdpr-compliant/?utm_source=rss&utm_medium=rss&utm_campaign=is-your-blog-gdpr-compliant

G2 Reviewers Name Agorapulse France’s Best Social Media Management Software https://www.affiliatemarketingbuzz.com/g2-reviewers-name-agorapulse-frances-best-social-media-management-software/?utm_source=rss&utm_medium=rss&utm_campaign=g2-reviewers-name-agorapulse-frances-best-social-media-management-software G2 announced for the first time the top 2023 software companies in France. Agorapulse was selected from more than 145,000 products and services to be in the top 25. This is the only social media management program to be included on this highly coveted list. Agorapulse is proud to be one of France’s Top 25 Software Companies G2 is one the most trusted software review websites in the world. G2 has over 2 million verified software reviews on more than 145,000 software products. G2 is used by more than 80 million people every year to help them decide which software... G2 announced for the first time the top 2023 software companies in France. Agorapulse was selected from more than 145,000 products and services to be in the top 25. This is the only social media management program to be included on this highly coveted list. Agorapulse is proud to be one of France’s Top 25 Software Companies G2 is one the most trusted software review websites in the world. G2 has over 2 million verified software reviews on more than 145,000 software products. G2 is used by more than 80 million people every year to help them decide which software products or services they should and should not implement in their businesses. G2 is your best source for truthful, reliable and impartial reviews. The reviews are written by real users of the products or services being reviewed. You get the truth about what the pros and cons are of the software that you are about to purchase. “G2 publishes the Best Software Awards every year, but they’re actually awards from customers.” (Sara Rossio Chief Product Officer at G2) G2 uses satisfaction scores from trusted reviewers to create its “best software” lists. G2 analyzes the reviews and assigns a score based upon attributes like: How satisfied customers are with the product/service. The number of reviews that the software has received. The quality of the reviews. G2 used specific regional information to determine the best French software products and services. This included the location of the company’s founding, the predominant workforce, and the headquarters of the executive and leadership teams. Click here to find out more about how G2 ranks and selects the best software products and services. It is an enormous honor for Agorapulse that it was named by G2 (and its reviewers) as one of France’s top 25 software products. This is a direct result of the 23-years of work they’ve spent developing, improving and perfecting their social media management software. Why Agorapulse Is One of the Top 25 Software Businesses in France Agorapulse is honored to be ranked alongside top software companies such as Contentsquare and Sendible and to be named one the best French software products (not forgetting the best social media management tool) It’s been a hard-fought battle to earn this spot on G2’s “best software products or services” list. We are loved by our users. Here’s why: 1. Agorapulse, the only social media management platform, can track, prove and report on Social Media ROI The platform automatically connects to Google Analytics and adds UTMs for every link you post. The platform allows you to track the interactions of users with your content throughout the funnel. This will allow you to determine what content is bringing you a return on investment and which content is not. “The reports, which include ROI, mean that we no longer need to prove our worth.” (Katherine G. Director). Agorapulse is now an official TikTok Marketing Partners. Agorapulse users have the ability to manage their social media content across all the major social networks (Facebook, Instagram and YouTube) as well as schedule, publish and track content posted on TikTok. Agorapulse can manage and take action on all comments, messages and inbound interactions that are made to our social media pages. They even have TikTok locked.” (Kevin R. Photographer). 3. Agorapulse leads the market Agorapulse takes customer feedback seriously. It is used to create new features such as the Social Media ROI Tool. It was also used to create our Social Inbox, which lets you assign, tag and respond to messages, comments, and interactions from multiple acc...

Video Aware or Video Productive? Which one do you prefer? https://www.affiliatemarketingbuzz.com/video-aware-or-video-productive-which-one-do-you-prefer/?utm_source=rss&utm_medium=rss&utm_campaign=video-aware-or-video-productive-which-one-do-you-prefer Over the past few years, the number of salespeople who believe in using video to sell has increased. Hippo Video’s ongoing interactions with sales professionals have given us valuable insight into their use of videos in their daily activities. The following video challenges are common to sales professionals: It is difficult to create contextual videos for different touchpoints as their options are limited to screen-sharing or plain webcam videos. This results in less engagement. Due to the extra effort and time required to create videos, sales reps may not be able to use them for all touch points. Despite the... Over the past few years, the number of salespeople who believe in using video to sell has increased. Hippo Video’s ongoing interactions with sales professionals have given us valuable insight into their use of videos in their daily activities. The following video challenges are common to sales professionals: It is difficult to create contextual videos for different touchpoints as their options are limited to screen-sharing or plain webcam videos. This results in less engagement. Due to the extra effort and time required to create videos, sales reps may not be able to use them for all touch points. Despite the immense potential of video in sales there are two types of video users: video aware and/or video productive. Let’s explore the differences further and find out which one of you is. Video Aware vs Video productive - Which one do you prefer? Both a video-aware sales professional and a video-productive one understand the importance videos. There is however a crucial difference between the two. A video-aware sales representative may make use of videos but they are limited in their use and don’t necessarily take full advantage of them. Video-productive sales professionals, on the other hand, recognize the importance of video integration in their sales process and use it as part of their overall strategy. Let’s break it down and explain more based on their process: “Save time and increase productivity.” Salespeople have a common goal: to save time and increase productivity, no matter how many tasks they are handling at once. Sales professionals can focus on their task by retrofitting the same video to multiple platforms with an in-house feature. 1. Recreating videos vs. repurposing them A video-aware person might create videos from Sctrach for every touchpoint. However, a video producer simply repurposes a clip to contextually personalize it for the touchpoint it is being used for. 2. Making videos from scratch vs. creating videos using templates Video aware people would create every video from scratch for each prospect they wish to send, while video productive people would send more videos hyper-personalized in fractions of the time by using time-saving features like video flows. Hippo Video offers pre-designed templates that can be used for different purposes such as prospecting, deal progression, follow up, closure, sales enablement, account management, and greetings. Here’s how each template will look inside: You can watch the video 3. 1:1 Personalization vs. 1:many personalization Personalization options for a video-aware salesperson are limited to personalization of first names or holding whiteboards with company names, salutary greetings, and friendly faces. A video productive person, on the other hand, knows the value and can hyper-personalize videos with minimal effort using Humanize AI. What is Humanize AI? This unique feature allows you to only record one video and then use Humanize AI for hyper-personalization. This tool’s standout feature is its ability to call out each prospect’s names in your video, without extra time or expense on your part. You can watch the video “Achieve greater engagement by using more effective communication” 4. Plain webcam videos Vs Interactive video Video conscious people will limit themselves to plain webcam videos, a.k.a vanilla video. A video productive person will choose an interactive video. Let’s take a look at the key differences between interactive and plain webcam videos. a. 1 Way vs. 2 Way A webcam video is a one-way communication. The viewer cannot see the video so it’s known as a 1-way communication....

Conquering The Rest of the Web at DECODE 2023 https://www.affiliatemarketingbuzz.com/conquering-the-rest-of-the-web-at-decode-2023/?utm_source=rss&utm_medium=rss&utm_campaign=conquering-the-rest-of-the-web-at-decode-2023 WP Engine‘s virtual developer conference DECODE 2023 just wrapped up, but that doesn’t mean you have to miss out on the insightful content! You can still register for free today and get the entire conference on demand. Let’s dive into some of the great content you can access right now. Learn at DECODE The conference is packed with expert-led talks for any skill level. Whether you’re interested in headless, privacy, or security, there is something for you. WP Engine CIO and Founder, Jason Cohen, tackles How Technology has Shaped the Power Dynamics Between Designers, Developers, and Marketers. Cohen looks back... WP Engine‘s virtual developer conference DECODE 2023 just wrapped up, but that doesn’t mean you have to miss out on the insightful content! You can still register for free today and get the entire conference on demand. Let’s dive into some of the great content you can access right now. Learn at DECODE The conference is packed with expert-led talks for any skill level. Whether you’re interested in headless, privacy, or security, there is something for you. WP Engine CIO and Founder, Jason Cohen, tackles How Technology has Shaped the Power Dynamics Between Designers, Developers, and Marketers. Cohen looks back on the last 20 years of WordPress and where technology might lead us in the next 20. Advanced Custom Fields users will get even more use out of the plugin with 7 Things You Didn’t Know You Could Do with Advanced Custom Fields. Iain Poulson, Senior Product Manager at WP Engine and Rob Stinson, Product Marketing Manager and WP Engine will highlight their seven favorite “hidden” features. 20 Years of WordPress One of the most notable talks was a fireside chat with WordPress co-founder and Automattic CEO, Matt Mullenweg and Matías Ventura, Lead Architect of Gutenberg; Developer Experience Team at Automattic. WP Engine VP of Marketing Monica Cravotta moderated the chat kicking things off with a question about the lasting power of WordPress considering the upcoming 20 year anniversary. “For one thing, it’s shared ownership. You own WordPress as much as I do. Because of this we were able to bring together this community of people who like working on it,” Mullenweg said. “The story of WordPress is the community. It’s not just the code, it’s the ecosystem around it.” Mullenweg continued saying it is the responsibility of all WordPress developers to make sure the user experience remains excellent. Making WordPress the default and easy choice will create more open source defenders, and eventually lead to powering 85 percent of the web. Beyond WordPress In Mullenweg’s State of the Word address in 2022, he stated that Gutenberg could one day be bigger than WordPress. He imagines a world where some day any site can adopt Gutenberg architecture even without using WordPress. Ventura spoke to how we’ve already seen non-WordPress users design entire sites just using blocks. “We’re seeing designers who haven’t touched code at all be able to express and share their creations using Gutenberg,” he said. “What I really want to see is that expansion of catering to all the facets of human creativity and expression and I think all these tools speak to that.” Mullenweg agreed saying, “We are aiming to build something for humanity, for the web, not just for the WordPress community.” Watch Now If you are already registered and want to revisit content, go here and enter your name and email to access On Demand content. If you haven’t registered, not to fear, you still can. Go to the same page and select “Still haven’t registered?” You won’t want to miss out on the inspiring sessions. Conquering The Rest of the Web at DECODE 2023 . Source: https://www.affiliatemarketingbuzz.com/conquering-the-rest-of-the-web-at-decode-2023/?utm_source=rss&utm_medium=rss&utm_campaign=conquering-the-rest-of-the-web-at-decode-2023

How to Make Twitter Accounts (And Why It’s Important) https://www.affiliatemarketingbuzz.com/how-to-make-twitter-accounts-and-why-its-important/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-twitter-accounts-and-why-its-important

Meet Awin and ShareASale Las Vegas https://www.affiliatemarketingbuzz.com/meet-awin-and-shareasale-las-vegas/?utm_source=rss&utm_medium=rss&utm_campaign=meet-awin-and-shareasale-las-vegas

Social Media Marketing: What Smart Social Media Managers Need to Know https://www.affiliatemarketingbuzz.com/social-media-marketing-what-smart-social-media-managers-need-to-know/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-marketing-what-smart-social-media-managers-need-to-know Social media marketing involves using social media channels to promote a business by building an audience, engaging customers, generating leads, and driving sales. But how can your team successfully market your brand via social media? In this complete social media marketing guide, we’ll look at everything you need to promote your brand effectively on social media, from creating a strategy and performing an audit to incorporating paid social media and finding the right analytics tools. We’ll also take a look at aspects of social media marketing that even experienced social media managers and agencies may overlook–such as productivity hacks and... Social media marketing involves using social media channels to promote a business by building an audience, engaging customers, generating leads, and driving sales. But how can your team successfully market your brand via social media? In this complete social media marketing guide, we’ll look at everything you need to promote your brand effectively on social media, from creating a strategy and performing an audit to incorporating paid social media and finding the right analytics tools. We’ll also take a look at aspects of social media marketing that even experienced social media managers and agencies may overlook–such as productivity hacks and resources. Ready to get started with social media marketing? Let’s jump right in. Successful social media marketing starts with a strategy or a roadmap that helps you determine where you want to go and how to get there. Social media strategies offer important benefits, including: Direction so all the social media content you post and actions you take have a clear purposeA basis for benchmarking and reporting on resultsAbility to develop complex, highly structured campaignsEnabling your team to work efficiently so you won’t waste time With a social media strategy, your team can focus on a carefully crafted plan rather than arbitrarily try tactics. As Jay Baer, founder of Convince Convert, explains, “The best social media strategic plans are tool-agnostic and set forth objectives and metrics that supersede any particular social venue.” Do you know why you are using social media? Everyone would like more fans and followers, but not every business is reaching the same primary goal on social media. Having a deep understanding of your social media goal will improve every other decision moving forward. Let’s look at some of the most common social media goals. hbspt.forms.create( region: “na1”, portalId: “8477337”, formId: “328bedb9-418c-466b-bcb3-c7a6a0880d55″ Social media goal example: Increase brand awareness Does your team want to spread the word about your brand? Building brand awareness requires creating a consistent style, creating a loyal community, and developing a multi-channel social media strategy. Here are some tips for building a strong social media presence on your brand’s channels: Instagram Establish a coherent style and an easily identifiable theme.Use hashtags and create a branded hashtag.Forge partnerships with influencers and other brands. YouTube Do your keyword research.Develop content that aligns with your brand’s unique selling proposition (USP).Use graphic and editing styles that subscribers can easily recognize. LinkedIn Create a consistent publishing schedule.Encourage employees to share content.Add variety to your content mix. Twitter Schedule time for daily Twitter activity.Participate in Twitter chats.Tweet content that provides real value. Social media goal example: Generate leads and sales Do you want to connect with more prospective customers or drive revenue for your business? With a smart strategy, your team can generate leads at every stage of the buyer’s journey: Awareness. Otherwise known as Marketing Qualified Leads (MQLs), these prospects are just getting to know your brand. You can encourage them to subscribe by publishing engaging, informative social media content.Interest. Also known as Sales Qualified Leads (SQLs), these prospects are starting to think seriously about finding a solution for their problem. You can engage them with specific information about your brand and products or comparisons to competito...

ShareASale announces new help center and ticketing support system for partners https://www.affiliatemarketingbuzz.com/shareasale-announces-new-help-center-and-ticketing-support-system-for-partners/?utm_source=rss&utm_medium=rss&utm_campaign=shareasale-announces-new-help-center-and-ticketing-support-system-for-partners We are excited to announce ShareASale’s new Help Centre and ticketing support system. It will be available tomorrow, May 17, as part of our ongoing commitment to improving your experience on our platform. Please be aware that we are upgrading the Help Center ticketing support system at 3pm CT Tuesday, May 17. Access may temporarily be unavailable, but access will resume by the end of each business day. You will be emailed instructions how to access your ZenDesk account once you have completed any open support requests in the ShareASale ticketing platform. How do I access the Help Center? ShareASale’s... We are excited to announce ShareASale’s new Help Centre and ticketing support system. It will be available tomorrow, May 17, as part of our ongoing commitment to improving your experience on our platform. Please be aware that we are upgrading the Help Center ticketing support system at 3pm CT Tuesday, May 17. Access may temporarily be unavailable, but access will resume by the end of each business day. You will be emailed instructions how to access your ZenDesk account once you have completed any open support requests in the ShareASale ticketing platform. How do I access the Help Center? ShareASale’s new Help Center, powered by Zendesk’s award winning customer service software is an all-in one support hub that’s designed to help partners succeed. You can access videos, articles and guides, along with general guidance and optimizations, on topics such as program training, growth opportunities and industry and sector insights. You can also submit a ticket in the Help Center to receive further assistance from our experts. You can access the Help Center by submitting a ticket Within the ShareASale UI by selecting Help Center in the upper right-hand corner Visiting https://help.shareasale.com, and navigating to ‘Submit a request’ in the upper right-hand corner Sending an email to shareasale@shareasale.comWhat are the benefits of the new Help Center? ShareASale’s modern Help Center speeds up our customer-first approach and makes resources more easily available for all partners. You can raise a ticket using any of the methods above if you are unable to find the answer to your question. To help us understand your request and give feedback, you will need to choose your account type. We will be able to help you more efficiently if we have more information. Get started with the Help Center Today Access to relevant partner resources 24/7Accelerated response timesFixed ticket fields to improve response relevanceReal-time support feedbackDirect connection to team of experts Alexandra Forsch, President of Awin US says that “ShareASale’s new Help Center enhances our ability to deliver long-term success for clients by providing direct access expert guidance, tips and tricks on strengthening relationships with partners, as well as best practices to scale programs.” Our partners can also access the platform to quickly get answers through a dedicated article, or by a member. We are thrilled to provide yet another resource that will help you succeed in the affiliate channel. We hope that you find the new Help Center and ticketing support feature useful and we look forward to receiving your feedback. It is available here and within the UI beginning tomorrow, May 17. For any questions, please contact shareasale@shareasale.com ShareASale launches new ticketing support system and partner Help Center. Source: https://www.affiliatemarketingbuzz.com/shareasale-announces-new-help-center-and-ticketing-support-system-for-partners/?utm_source=rss&utm_medium=rss&utm_campaign=shareasale-announces-new-help-center-and-ticketing-support-system-for-partners

What’s the Best Time for TikTok Posts? https://www.affiliatemarketingbuzz.com/whats-the-best-time-for-tiktok-posts/?utm_source=rss&utm_medium=rss&utm_campaign=whats-the-best-time-for-tiktok-posts

What is affiliate marketing niche? https://www.affiliatemarketingbuzz.com/what-is-affiliate-marketing-niche/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-affiliate-marketing-niche

Social Media Trends of 2023 That You Should Know https://www.affiliatemarketingbuzz.com/social-media-trends-of-2023-that-you-should-know/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-trends-of-2023-that-you-should-know Marketers can look ahead to the next year in terms of trends, marketing budgets, and processes. How will we spend our budget? What will we do differently? What social media trends do we see? This article will discuss five trends in social media for 2023, and how you can incorporate them into your marketing strategy. 2023 will be the year for social media trends creators. We are moving towards a creator economy, where skilled individuals determine the price and pace of social media content creation. Jakey Boehm is an Australian creator who streams live on TikTok. He earned $34,000 in... Marketers can look ahead to the next year in terms of trends, marketing budgets, and processes. How will we spend our budget? What will we do differently? What social media trends do we see? This article will discuss five trends in social media for 2023, and how you can incorporate them into your marketing strategy. 2023 will be the year for social media trends creators. We are moving towards a creator economy, where skilled individuals determine the price and pace of social media content creation. Jakey Boehm is an Australian creator who streams live on TikTok. He earned $34,000 in TikTok Live within a single month. Insider was told by Symphony Clarke that she charges between $350 to $600 per sponsored post. Alex Ojeda has 8 million TikTok users and charges $20,000 to sponsor a video. But what exactly is a Creator? A creator is similar to an influencer, but with more emphasis on authenticity and talent. Brands will have more options to work with Creators in 2023. This contrasts sharply with the high-priced and elusive influencer marketing. Gated communities are a way for people to earn if they don’t want to work with brands. YouTube Premium and ad blocking allow many creators to bypass Ads and promote directly in their videos. Amanda Perelli, Insider media reporter, says creators can increase their earning potential by placing more premium content behind a paywall and on a membership site. We will see more content behind paywalls in 2023. This is especially true if advertising budgets decrease. Expect more creators to engage with their fans by sharing extra content in locked communities. The future of 2023 is in the hands of creators. I anticipate seeing more collaborations via platforms like YouTube and TikTok. TikTok can be added to your marketing budget. According to eMarketer Instagram ranks first in US ad revenue at $29.79 Billion for 2022. Facebook is close behind at $25.75 Billion. YouTube comes in second at just over $8B, followed closely by TikTok. TikTok, at just over $8 billion, is next. Similar platforms are available on Instagram and YouTube. Find great resources for creators on YouTube and YouTube shorts. Check your Agorapulse dashboard, to see who your brand ambassadors might be. This could be a great place to start low-cost influencer partnerships. You should look for ambassadors that are positive and have a lot of followers. This is my profile at Contentworks Agency. In 2023, long-form videos will still be relevant. However, they are less relevant for social media marketing. Short form is anything between 15 seconds and 2 minutes. However, the shorter end gets more engagement. Because they are more likely to be retained, they do better in SEO. This means that viewers can follow them through the entire process, which helps to ensure they rank higher in search engines. Short-form video formats are available through YouTube Shorts and Instagram Stories, Instagram Stories, TikTok and Pinterest. They can also be uploaded directly to platforms such as Twitter or LinkedIn. These are jaw-dropping statistics about short form videos At 30%, short video has the highest ROI among all social media marketing strategies. Analyse your data. You might be missing vital information if you are churning out videos but not looking at your analytics. Did you know that TikTok was now available on the Agorapulse platform. This means that you can now include it in your Power Reports to analyze your content. Make short videos. They are quick and easy to create, require less time and use less resources, but they get more engagement. To hit the sweet spot, however, they require maximum creativity. Videos are not...

What is Content Commerce and How Does It Work? Everything you Need to Know https://www.affiliatemarketingbuzz.com/what-is-content-commerce-and-how-does-it-work-everything-you-need-to-know-2/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-content-commerce-and-how-does-it-work-everything-you-need-to-know-2 Publishers have two main goals: to provide great content and monetize traffic while maintaining the user experience. Banners and other traditional formats aren’t new, but they don’t always improve the content of your site or encourage users explore more pages. Content commerce allows publishers to integrate their affiliate monetization strategies into their content production processes. Lemonads’ primary goal is to help publishers identify the best monetization strategies and find the best advertisers. We know the advantages and requirements of content commerce, as many of our partners use it as one of their top revenue streams. This article will discuss the... Publishers have two main goals: to provide great content and monetize traffic while maintaining the user experience. Banners and other traditional formats aren’t new, but they don’t always improve the content of your site or encourage users explore more pages. Content commerce allows publishers to integrate their affiliate monetization strategies into their content production processes. Lemonads’ primary goal is to help publishers identify the best monetization strategies and find the best advertisers. We know the advantages and requirements of content commerce, as many of our partners use it as one of their top revenue streams. This article will discuss the benefits of content commerce and what you should know about this monetization strategy. What is Content Commerce? Content commerce is a marketing strategy that promotes products and services through articles, web pages and infographics. This approach is also known as content marketing, content-led commerce or editorial content. It doesn’t work the same way as direct advertising. Instead, content developers create materials that can be used in different stages of the funnel to educate, inform, and eventually convert readers into paying customers or leads. Advertisers are companies who want to promote their products when it comes to affiliate marketing. Affiliate publishers are content developers who distribute videos and blogs through various platforms. Publishers need to change the way they search and create promotional content in order to succeed. Focusing on content commerce has many benefits Each publishing platform has its own unique elements. Despite this, it can sometimes be difficult to identify an affiliate platform due to the limited content. Content commerce is not about monetizing every area of your platform. Instead, it leverages the power and beauty of written words, images and other elements of your website or app. Content commerce helps you to be a leader in your field and influence the decisions of your readers. Focusing on content commerce has many benefits. The first is that your platform will be noticed. This monetization method tends to produce content that is longer and more detailed than average affiliate articles. Users are more likely to trust content designed for content commerce than an advertisement when they read it. These are just a few of the many benefits of content commerce. Engagement Direct advertising is not only less effective, but also more persuasive than content commerce. Instead of selling products to people who aren’t interested in buying, content marketing materials answer the questions users are searching for. This combination often yields better results than in-content links or other types of CTAs. Reach It is no secret that most product searches are conducted online. Online users tend to be very selective about the content they consume, and avoid being influenced too much by advertisements. Content marketing techniques can help you connect with more users and increase your reach without the need to boost traffic. Profitability and cost reduction Advertising through content marketing is one of the most lucrative online promotion methods. Online users are more likely to trust comparison articles and reviews than direct sales approaches. Simplicity As we have said, publishers should focus on creating quality content. Implementing content commerce should therefore be easy. Instead of creating engaging content, publishers should research their audience a...

Social Media Marketing: What Smart Social Media Managers Need to Know https://www.affiliatemarketingbuzz.com/social-media-marketing-what-smart-social-media-managers-need-to-know/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-marketing-what-smart-social-media-managers-need-to-know

This is a guide to high-ticket associate marketing https://www.affiliatemarketingbuzz.com/this-is-a-guide-to-high-ticket-associate-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=this-is-a-guide-to-high-ticket-associate-marketing

Awin named #2 CPS Network North America’s #1 for the second year in a row https://www.affiliatemarketingbuzz.com/awin-named-2-cps-network-north-americas-1-for-the-second-year-in-a-row/?utm_source=rss&utm_medium=rss&utm_campaign=awin-named-2-cps-network-north-americas-1-for-the-second-year-in-a-row We are honored to be once again recognized by our publishers in the mThinkBlue Book’s annual survey as the best CPS network. Awin and ShareASale were collectively voted the #1 CPS Network by publishers in mThink Blue Book’s annual survey. This survey gathers input from North American affiliates to rank providers based on factors like reputation, influence technology leadership, clientele, scale, and other considerations. Awin Group was also ranked in the top three CPS networks, for the sixth consecutive year. Joris Cretien is the Awin US partner growth director. He says, “Offering our publisher the best platform and tools to... We are honored to be once again recognized by our publishers in the mThinkBlue Book’s annual survey as the best CPS network. Awin and ShareASale were collectively voted the #1 CPS Network by publishers in mThink Blue Book’s annual survey. This survey gathers input from North American affiliates to rank providers based on factors like reputation, influence technology leadership, clientele, scale, and other considerations. Awin Group was also ranked in the top three CPS networks, for the sixth consecutive year. Joris Cretien is the Awin US partner growth director. He says, “Offering our publisher the best platform and tools to earn consistent income with affiliate marketing are always of the utmost importance Awin and ShareASale. I’m extremely proud that the publisher community has recognized us as their top CPS network for the second consecutive year. We are grateful for your support and collaboration throughout 2022. A big thank-you to the Awin Group publisher team. They work tirelessly to ensure that our publishers achieve continued success in this channel. Without them, this prestigious recognition would not be possible.” Are you looking for a partner to help promote your products and services via mThinkBlue Book’s #1 CPS Network. Register today. Are you an advertiser looking to launch an affiliate program through a top mThinkBlue Book CPS network for advertisers? Find out more. Awin is named the #1 CPS Network in North America, for the second consecutive year. Source: https://www.affiliatemarketingbuzz.com/awin-named-2-cps-network-north-americas-1-for-the-second-year-in-a-row/?utm_source=rss&utm_medium=rss&utm_campaign=awin-named-2-cps-network-north-americas-1-for-the-second-year-in-a-row

You must balance organic and paid search strategies to achieve maximum success. https://www.affiliatemarketingbuzz.com/you-must-balance-organic-and-paid-search-strategies-to-achieve-maximum-success/?utm_source=rss&utm_medium=rss&utm_campaign=you-must-balance-organic-and-paid-search-strategies-to-achieve-maximum-success 30-second summary: Although SEO and PPC can be great tools, they work in silos. In fact, these channels and teams often work separately. Michael McManus, the SEO Manager at Venture Song, discusses how businesses can combine organic and paid SEO to create a value-add unit. When planning your marketing strategy, SEO and PPC should be a part of your toolkit. Companies will choose which option they prefer depending on their goals. For example, SEO is for increasing rankings and getting traffic from organic searches. PPC, on the other hand, focuses on getting immediate “paid for” traffic from search, social and... 30-second summary: Although SEO and PPC can be great tools, they work in silos. In fact, these channels and teams often work separately. Michael McManus, the SEO Manager at Venture Song, discusses how businesses can combine organic and paid SEO to create a value-add unit. When planning your marketing strategy, SEO and PPC should be a part of your toolkit. Companies will choose which option they prefer depending on their goals. For example, SEO is for increasing rankings and getting traffic from organic searches. PPC, on the other hand, focuses on getting immediate “paid for” traffic from search, social and display. SEO and PPC can be great tools for increasing your brand’s authority and driving more traffic to your website. These two channels and teams can work in silos and are often managed separately. While each of these options may work well by themselves, it is possible to have both the business and marketing teams work together. Instead of fighting for resources, budget, time and rankings, work together. They will gain different insights and learns by bringing together both departments. They will be able to achieve amazing results in both campaigns with these insights. Although these two channels are not meant to be used in isolation, it is almost always the case. Instead of viewing them as distinct entities, you can see how they can work together to achieve greater results than if they were working on their own. PPC campaigns can provide powerful insights and data. You can combine that data with your SEO strategies to get the insights you need to create content that will increase your organic search traffic. It is difficult to balance paid and organic search strategies for maximum success. Many businesses are not using either of these strategies and need to get on top of it. How SEO and PPC work together to increase your business SEO can also use large quantities of conversion and keyword insights by using PPC. Another huge benefit companies can get when they combine SEO and PPC is the ability to consume large portions of the SERPs. This allows them to display ads at the top while still owning the organic listings down below. This is a crucial step that you should not overlook. It gives you more opportunities to capture the user who may be searching for your brand or other products. Let’s take, for example, if you run separate SEO and PPC campaigns and users search for your brand, and you don’t show up in the organic listings, then you could be missing out on potentially capturing this user. If you’re using SEO and PPC together, you can use your PPC data for insights into what users are looking for. This will allow you to see where your ads are appearing, but not in your organic listings. The data can be used to optimize your website for the specific user journey phase and create great content. This will allow you to have both your PPC ads and your site in the top page of search results. If a searcher skips over your ad, they will go straight to the organic results and your site will be listed there. This will increase brand awareness. Combining SEO and PPC together, working side-by-side, and taking control of the SERPs for a keyword will allow you to get more exposure than you would if you used SEO or PPC. You also have increased visibility and increased the likelihood that users will click on your site. Combining SEO and PPC, as well as taking over the SERPS, has the added benefit that searchers and customers will be more inclined to trust brands that are well-represented across t...

How to Measure Social Media Performance like a Pro https://www.affiliatemarketingbuzz.com/how-to-measure-social-media-performance-like-a-pro/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-measure-social-media-performance-like-a-pro

ShareASale announces new help center and ticketing support system for partners https://www.affiliatemarketingbuzz.com/shareasale-announces-new-help-center-and-ticketing-support-system-for-partners/?utm_source=rss&utm_medium=rss&utm_campaign=shareasale-announces-new-help-center-and-ticketing-support-system-for-partners

20 Lesser-known Video Tips You’re Losing Out on https://www.affiliatemarketingbuzz.com/20-lesser-known-video-tips-youre-losing-out-on/?utm_source=rss&utm_medium=rss&utm_campaign=20-lesser-known-video-tips-youre-losing-out-on Video platforms are often criticized for making it difficult and time-consuming, even though sales reps increasingly prefer videos to text. Hippo Video believes that creating videos should be fun and easy. These 20 Hippo Video features are what we consider video hacks. They will allow you to create highly customized videos in a fraction of the time and at a faster pace. Wait! You don’t have an Hippo Video account? No worries! Register at Hippo Video to get a free account for the rest of your life. Let’s get started. Getting started We have included Hippo Video features in this... Video platforms are often criticized for making it difficult and time-consuming, even though sales reps increasingly prefer videos to text. Hippo Video believes that creating videos should be fun and easy. These 20 Hippo Video features are what we consider video hacks. They will allow you to create highly customized videos in a fraction of the time and at a faster pace. Wait! You don’t have an Hippo Video account? No worries! Register at Hippo Video to get a free account for the rest of your life. Let’s get started. Getting started We have included Hippo Video features in this category that will help you make videos quickly. 1. Stop and resume visibility of the webcam You can adjust the visibility of your webcam while using the screen + webcam function. This feature is particularly useful for demos or walking prospects through a proposal. It eliminates potential distractions and keeps things flowing. You don’t even need to make your webcam visible during the introduction. The end-user can continue their experience without interruption. You can watch the video 2. To record videos, use keyboard shortcuts It’s easy to feel professional by using keyboard shortcuts to record videos. Instead of spending time fiddling with a mouse which can be tedious and time-consuming, users can record videos quickly using only their keyboards. Both Windows and macOS users can benefit from these intuitive shortcuts. Here are some shortcuts for mac users: To stop the recording press Option+ STo pause/play it, press Options + PTo delete it, press option + DTo highlight and write text while recording, presse Option+ ATo focus on a specific portion of the video, press Option+ HTo erase the marked text press Option+ ETto clear the screen in one shot, use Option+ ZTo minimize/maximize tools, use Option+ C Windows users can replace the Option key by Alt. 3. Teleprompter for intuitive use Teleprompter. We all know what the benefits are. What about one that stops scrolling after you’ve finished speaking? This feature does not scroll at a preset speed but allows you to control the pace of your delivery. It also ensures that your text doesn’t lag behind the moving words. P.s.: Use the spacebar to tap the spacebar and select “Auto Scroll” to pause the text and scroll it. To pause and scroll according to your voice, select “Voice Flow” in the teleprompter. You can watch the video 4. Snap Camera allows you to add a virtual background while recording videos A great background makes you feel relaxed while you present, and it allows your prospects to focus on you. SnapChat’s Snap Camera feature allows you to add a virtual background for all of your recordings. This includes Screen Record + Webcam or Webcam + Mic options. This is how you do it: Click here to download the Snap Camera. Click here to download the Snap Camera. Your background will be displayed. Video enhancement for better viewing You can make your videos professional and polished with the features below. 5. Blur parts of the video Sometimes, your video may contain sensitive information that you don’t want to share with others. Your phone number and personal email address might be included in the video. You can use the blur effect here to protect sensitive data from being misused. To blur: Navigate to the Hippo Video Library and choose the video that you want to blur. Click on the “Edit Personalize” button in the video preview. From the pop-up select “Quick Edit”. You can also adjust the intensity of blur to the video by clicking on the button “Add new blur”. 6. LinkedIn profile added to the video background Do you send out prospecting videos? This feature is essential if you are. Use you...

G2 Best Software Awards 2023: Hippo Video Bags Three https://www.affiliatemarketingbuzz.com/g2-best-software-awards-2023-hippo-video-bags-three/?utm_source=rss&utm_medium=rss&utm_campaign=g2-best-software-awards-2023-hippo-video-bags-three Hippo Video poses on the red carpet for ‘The G2 Software Awards 2023’ with 3 awards. Yet again! In 2022, we won two awards and this year we get one more! The 3 awards given for 2023 are …. Top 50 Collaboration and Productivity products (ranked 10) Top 50 Software Sellers in India (Ranked 20,) Top 50 Design Products (Ranked 52) An award is always something special. It’s always special to win awards based on customer feedback and trusted reviews. G2 receives thousands of reviews every day from software users. G2 compiles a list of the top software products every... Hippo Video poses on the red carpet for ‘The G2 Software Awards 2023’ with 3 awards. Yet again! In 2022, we won two awards and this year we get one more! The 3 awards given for 2023 are …. Top 50 Collaboration and Productivity products (ranked 10) Top 50 Software Sellers in India (Ranked 20,) Top 50 Design Products (Ranked 52) An award is always something special. It’s always special to win awards based on customer feedback and trusted reviews. G2 receives thousands of reviews every day from software users. G2 compiles a list of the top software products every year using these reviews. These awards are so unique. G2 Annual Awards would be the Oscars for software products. G2 is probably the most popular software review platform, and the best in its own right. Each year, a variety of software products from around the globe compete for these prestigious awards. These awards are extremely valuable as they are based on user reviews. These are people who have firsthand experience with the product and can give an honest and objective assessment. Software awards are given to customers who demonstrate excellence in innovation and customer service. This is to ensure that only the very best are recognized. Why G2 Awards is such a big deal? G2’s Best of Software List is determined by a company’s past year’s performance. The ranks are assigned by measuring usability, scalability, across all software products within a category. Software companies consider it a tremendous deal to even be included in this list. How is it possible that Hippo Video has won not just one, but three highly competitive awards? What makes Hippo Video the key differentiator? Hippo Video created the Video Monopoly in simple terms. In 2017, a single product was launched with only a few features. Today, the platform houses many innovative products and offers an interactive customer experience that is powered by AI. A Brief Look at Early Video Adaption (2015 – 2020) Some people might attribute the recent surge in video usage to the pandemic. Virtual functioning was the hottest topic. In reality, however, sales, support and marketing teams realized the power of video even before the pandemic. This realization was made painfully obvious by thousands of text-email templates that were sent and received no response. To stand out from their customers’ inboxes, business owners realized they needed something different. Video is now the best alternative to in-person meetings and it is becoming the standard answer. It has become an integral part customer communication. The Pandemic Fuels Adoption After the pandemic, more businesses adopted video selling, marketing, and support operations using video. Video usage in static format was increasing. Vanilla screen videos were used by salespeople for demos, static videos for prospecting and support teams began using videos to close ticket and market for video campaigns. This excess video usage has suffered the same fate that templated text-based email templates, but it leaves room for innovation and better customer experiences. Hippo Video: a Evolved Video Dream Video is an effective medium for connecting, communicating and converting. However, static video is not the best representation of video’s true potential (as shown by some video platforms). It’s misleading, in other words. Video is more than just sharing screen-recordings or static videos. It could be the tool that allows you to interact with customers while you’re away from the office, sleeping, or working out. The hyper-personalization elements of the video help you stay on top of your prospect or customer’s mind whenever they are thinking of a solution. This kin...

How to fix an online community that is weak https://www.affiliatemarketingbuzz.com/how-to-fix-an-online-community-that-is-weak/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-fix-an-online-community-that-is-weak

Awin named #2 CPS Network North America’s #1 for the second year in a row https://www.affiliatemarketingbuzz.com/awin-named-2-cps-network-north-americas-1-for-the-second-year-in-a-row/?utm_source=rss&utm_medium=rss&utm_campaign=awin-named-2-cps-network-north-americas-1-for-the-second-year-in-a-row

4 Industries Where Video is Surging https://www.affiliatemarketingbuzz.com/4-industries-where-video-is-surging/?utm_source=rss&utm_medium=rss&utm_campaign=4-industries-where-video-is-surging Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the deals that are unusual, fascinating, and sometimes, prophetic. You see, because we aren’t direct sellers, we have a fundamentally different relationship with customers and we touch so many deals that we get a great pulse on what’s happening across the market. Lately, in four particular industries, I’m watching industries using video so much that it’s worth writing about. But before I say which, let me explain why. Video Is Personal and Powerful We’re... Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the deals that are unusual, fascinating, and sometimes, prophetic. You see, because we aren’t direct sellers, we have a fundamentally different relationship with customers and we touch so many deals that we get a great pulse on what’s happening across the market. Lately, in four particular industries, I’m watching industries using video so much that it’s worth writing about. But before I say which, let me explain why. Video Is Personal and Powerful We’re coming out of a communication dark age. You can see it in the faces of marketers and sellers—they feel battered by the increase in channels and interactions but a decline in engagement. They seek out video as a way to break through people’s inboxes, at which it excels, but what’s really driving its adoption is that video is personal. I see this for myself on a daily basis. I visited a customer’s office and the first thing they told me was, “We feel like we already know you because we’ve watched your videos.” I get that reaction a lot. At trade shows, events, and on demos, our reputation precedes our team via the micro-demos we send. We’re instant acquaintances with everyone. Video is also powerful. It goes far deeper than clicks to track individuals by what they watched and rewatched, on what devices, and where. It analyzes each video player by channel, trends, traffic, and multi-touch ROI. With this data, marketers and salespeople can see and automate practically everything. To be an instant acquaintance and able to automate and optimize your outreach is a remarkable advantage. And nowhere is that more true than in these four industries using video. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the insights you need to craft a video strategy that works.Get the Report 4 Industries Using Video to Their Advantage 1. Video for Financial Services The financial services industry is up against a generational cliff. The average age of a financial advisor is 51, and only five percent are under 30. As a whole, advisors and younger generations struggle to relate to each other, and this is especially problematic because the whole operation is based on trust and relationships. All that considered, the financial services industry has seen some of the biggest gains in video adoption—with video creation up 129% year-over-year. Video is helping firms and individual advisors to build more transparent relationships and explain complex financial products simply. Virtual selling best practices for financial services dictates that organizations use an enterprise video platform to make sure that all videos shared are secure and compliant with industry standards. Different Ways Financial Advisors Can Use Video Here are a few of the ways that advisors and wholesalers can use video for financial services: Client outreach videosAnnual portfolio review videosContract explainer videosEducational videosOrganizational brand marketing videos Secure Video for Financial Services Easily create, share and host videos from a secure and compliant enterprise video platform.Learn More 2. Real Estate Video Marketing Video hits home in real estate too (pun intended) because it’s also deeply personal. Whether it’s commercial or residential, property is often the biggest purchase most people ever make and there area lot of emotions involved. People feel exposed by having to shine a light on their finances and choose between their budget and their dream space. For the real estate market, 84 is the...

What is conversion ratio optimization? https://www.affiliatemarketingbuzz.com/what-is-conversion-ratio-optimization/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-conversion-ratio-optimization Your website’s conversion rate is an important success indicator. Learn how to optimize your conversion rate to reach your website goals. What is conversion rate optimization? Analyzing and optimizing your conversion rate is one way to measure your success as an affiliate, publisher, or advertiser. Optimizing your conversion rate will ensure that potential customers go through a smooth journey to purchase. What is a Conversion? A conversion occurs when a visitor to your website performs a desired action. You may not be aiming for a single goal, but conversions can include more than just purchasing an item. This could be... Your website’s conversion rate is an important success indicator. Learn how to optimize your conversion rate to reach your website goals. What is conversion rate optimization? Analyzing and optimizing your conversion rate is one way to measure your success as an affiliate, publisher, or advertiser. Optimizing your conversion rate will ensure that potential customers go through a smooth journey to purchase. What is a Conversion? A conversion occurs when a visitor to your website performs a desired action. You may not be aiming for a single goal, but conversions can include more than just purchasing an item. This could be someone adding an item to their shopping cart, signing up for a mailing list, creating a user account, or clicking on an affiliate link. Conversion rate optimization (or CRO) is the process of increasing conversion rates. What is a conversion? Conversion rate can be defined as a quantifiable value. It is usually calculated by comparing the conversions on your website to the overall traffic. However, there are many ways to measure it. Conversion rates are the number of visitors to your site that converts. Conversions can also be compared to sessions for one user. If someone visits your site four times, it’s four sessions. If they make a purchase during two of those sessions, then that’s two conversions. This would give you a conversation rate of 50%. To find the conversion ratio for all sessions, divide all conversions. It is possible to compare unique conversions with unique users. This is because a user might return to your site after converting. This means that a user may visit your site hundreds upon hundreds of times, but only one conversion will count. You can choose how you measure conversion rate. Use what makes sense for you and your audience. You can divide total conversions by total visits to determine a percentage in affiliate marketing. What is a good rate of conversion? For affiliate marketing, conversion rates between 0.5% and 1% should be considered average. B2B or finance companies have higher conversion rates than e-commerce businesses. However, conversion rates for e-commerce businesses can be as low as 2% to 6%. This varies from one industry to the next. Fashion, gift, health and gift brands have higher conversion rates than ecommerce. They average close to 5%. Consumer electronics averages just 1%. The traffic source can also affect the conversion rate. Display advertising has a low conversion rate (0.7%), while organic site visitors have an average conversion rate of 2.9%. Conversion rates for mobile site visits are lower than those of desktop sites, with tablet conversions somewhere in the middle. Planning for conversion optimization Conversion rate optimization is about understanding your audience to determine what needs to be improved in order to get them to take the desired action. This could be the UX of your website, how it works; it could also include how your brand is promoted on your website. Let’s look at some of the best ways to optimize conversions. Quantitative data It is a good idea to have data that can guide you in your decisions, so you are not making guesses about what should be done. Analytics tools provide valuable information about your content’s performance and your audience’s behavior. You can track the entire journey of a visitor with the right setup. This includes seeing which link brought them to your website, where they went, and what point they left. Advanced tracking allows you to see which device your customers are using to browse and click through, as well as where they completed their sales. This can help you tailor your offer...