How to Use Dark Social In Your Marketing (and Why!) https://www.affiliatemarketingbuzz.com/how-to-use-dark-social-in-your-marketing-and-why/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-dark-social-in-your-marketing-and-why Marketers are now worried about dark social, despite increased pressure to track spend and metrics. What is dark social? How can you use dark social in your marketing? Let’s explore the dark world of dark social. Alexis Madrigal, an American journalist and author, coined the term “Dark Social” in 2012. He claimed that we don’t see the whole picture when it comes to social traffic. He wrote: There are situations, however, where there is no referrer information. We don’t know how you got to our door, so we are not able to identify the source of your social traffic. It’s... Marketers are now worried about dark social, despite increased pressure to track spend and metrics. What is dark social? How can you use dark social in your marketing? Let’s explore the dark world of dark social. Alexis Madrigal, an American journalist and author, coined the term “Dark Social” in 2012. He claimed that we don’t see the whole picture when it comes to social traffic. He wrote: There are situations, however, where there is no referrer information. We don’t know how you got to our door, so we are not able to identify the source of your social traffic. It’s what I call DARK SOCIAL. Marketers have used the term “dark” social to describe difficult-to-track web traffic, comments and discussions since then. These are spaces where buyers are not influenced by your brand, but are nonetheless influenced. 84% of all outbound sharing by consumers takes place now in dark social media channels like email, instant messaging, and social networks. Marketers use terms such as dark funnel, dark traffic and dark social media, which all fall under the same category. Many marketers mistakenly confuse “dark social” with “dark internet,” but it’s not. Buyers are using a completely new way to purchase. They use social media forums, Slack communities and podcasts to find the right product. Marketers who don’t know how to navigate the social media space could be manipulating their data and metrics. All this is not good news for CMOs and CEOs who want to track marketing dollars. Let’s first look at some spaces where there is dark social. This list may surprise you. Facebook Ad Comments: Page admins will be notified about comments, likes and dislikes on their pages. However, this is not always the case for ads. Brands will often place Facebook ads without responding to dark social comments. This is because they don’t receive notifications in the usual places. This could allow commentators to hijack your ad’s comments section. Email: Most email providers won’t give out referral information to brands. This is unless you track URLs and the recipient clicks on them. Podcasts: Google and Apple podcasts can be considered dark social as they generate discussions and debates that cannot easily be tracked by brands. How would a brand know if 1000 people buy a candle because it was mentioned on a podcast without a trackable link? They wouldn’t. WhatsApp and Messenger: WhatsApp is ranked number one in 63 of 100 countries. Discussions and recommendations are confidential (and rightly so), and cannot be tracked. Messenger is 4th in the world with 1.3 billion active users. Messenger can show you ads and retarget you based upon your conversations. However, Messenger cannot attribute any website visited via a link shared. There are many other messaging apps available, some of them exclusive to China and Asian countries. QQ and WeChat are growing in popularity. Slack and Basecamp are key places where professionals can have discussions and make buying decisions. These transactions are difficult to track or attribute to the source. This is an example of dark social under a Facebook ad. It’s from Earth 2. (Tragically, since I write about digital marketing I get all the metaverse ads!) ). These comments are probably not known by the brand. The brand cannot respond with information or funny comments. It is not able to assess the sentiment in the comments section, nor can it learn from them. It takes a lot time to find comments in Facebook Ads Manager. There is no way to organize or collect it all. Also, you don’t receive notifications about new comments so you can’t moderate dark social in real-time on your ads. A brand shouldn’t reply to a thread 5...

How to Measure Dark Social https://www.affiliatemarketingbuzz.com/how-to-measure-dark-social/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-measure-dark-social Dark social sounds very ominous. Dark social can be scary, but once you understand its meaning and how it can affect your marketing efforts, it will not seem so. Dark social can actually be very beneficial for marketing. As long as you know how it works and how to measure the results. hbspt.forms.create( region: “na1”, portalId: “8477337”, formId: “d7171337-f180-4afb-9fdf-8c08a374f0cc” Are you ready to discover the dark side of social media? Learn what dark social is and how to analyze it. Then, see how you can incorporate it into your marketing. Source, impact, and dark social meanings Dark social is a... Dark social sounds very ominous. Dark social can be scary, but once you understand its meaning and how it can affect your marketing efforts, it will not seem so. Dark social can actually be very beneficial for marketing. As long as you know how it works and how to measure the results. hbspt.forms.create( region: “na1”, portalId: “8477337”, formId: “d7171337-f180-4afb-9fdf-8c08a374f0cc” Are you ready to discover the dark side of social media? Learn what dark social is and how to analyze it. Then, see how you can incorporate it into your marketing. Source, impact, and dark social meanings Dark social is a type of sharing that occurs via private channels and doesn’t produce tracking data. Because the referrer can’t be identified, the source is either “dark” (or invisible). An article in The Atlantic magazine published the term “darksocial” in 2012. Although tracking and attribution technology has improved over the last decade, dark social continues to drive significant traffic to many brands’ websites. Radium One estimates that 84% of consumers consider their shares to be dark social, rather than public social. These private shares are common and it is important to understand their effects on your brand. Dark social shares are when someone copies a link without tracking code from your website or marketing channels, and then pastes it into their private channel. Dark social media would include, for example, sharing a blog post via WhatsApp and a Zoom landing page. Pasting a link in an email or text message would be considered dark social media. These links are not linked through referral data so you cannot tell where it came from. It is impossible to attribute the click to any particular social media post or marketing campaign. Link shares via social media channels of your brand or your website’s share buttons do not fit the dark social definition. These shares can be tracked and are publicly available. For example, if you share a link on Facebook, the social media network adds tracking information (known as a Facebook Click Identifier (FBCLID),) to the URL. Website analytics tools can quickly identify the source of traffic because these links include tracking IDs as well as referral information. Google Analytics, for example, automatically assigns link clicks from Facebook posts as social media networks. You spend a lot of time as a social media marketer reviewing analytics, reporting on insights, making decisions based upon the data you have gathered from owned channels. Your data might not contain the right information. Dark social, as the above statistic suggests, can be a powerful driver of conversations about brands. You might not have the right data to make informed decisions about your brand’s social media marketing if you don’t monitor dark social metrics or attempt to track them. What is dark social and how does it compare to word-of mouth marketing? Dark social can be compared to word-of mouth marketing in some ways. Word of mouth marketing is a form of dark social, even though it’s not trackable. If your brand is mentioned on dark social media or through word of mouth, it means that people are talking about you, your product, and/or service. This means that your efforts to increase awareness are likely to be successful. It sounds like a win. It is. It’s difficult to track which clicks or conversions are coming from where, so it can be hard to determine what is driving all the buzz and what is really working in your marketing. We’ll be looking at dark social analysis and amplifying. Although the terms sound similar, darksocial is not related to dark web or going dark with social media. Here are the facts: The dark web is an area of the in...

Conquering The Rest of the Web at DE{CODE} 2023 https://www.affiliatemarketingbuzz.com/conquering-the-rest-of-the-web-at-decode-2023/?utm_source=rss&utm_medium=rss&utm_campaign=conquering-the-rest-of-the-web-at-decode-2023

Social Media Trends of 2023 That You Should Know https://www.affiliatemarketingbuzz.com/social-media-trends-of-2023-that-you-should-know/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-trends-of-2023-that-you-should-know

Micro-influencers and affiliate Marketing https://www.affiliatemarketingbuzz.com/micro-influencers-and-affiliate-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=micro-influencers-and-affiliate-marketing

2022 Search ads 360 updates: What you need know https://www.affiliatemarketingbuzz.com/2022-search-ads-360-updates-what-you-need-know/?utm_source=rss&utm_medium=rss&utm_campaign=2022-search-ads-360-updates-what-you-need-know 30-second summary: Search Ads 360 has experienced one of its largest updates in 10 years. Alex Medawar, Senior Media Manager at Performics, shares the highlights around budget optimization and performance monitoring as well as inventory management. Google has just announced a major update to Search Ads 360. SA360 has become even more powerful than it was when it was launched over 10 years ago. This makes it easier for commercial businesses to manage their search ads. This past month, a select few Search Ads 360 users were granted preview access. While the new platform experience will be available in the... 30-second summary: Search Ads 360 has experienced one of its largest updates in 10 years. Alex Medawar, Senior Media Manager at Performics, shares the highlights around budget optimization and performance monitoring as well as inventory management. Google has just announced a major update to Search Ads 360. SA360 has become even more powerful than it was when it was launched over 10 years ago. This makes it easier for commercial businesses to manage their search ads. This past month, a select few Search Ads 360 users were granted preview access. While the new platform experience will be available in the coming months, users can still access the old experience. This article will explain what’s new, and provide effective tips on how to maximize your inventory and budget in Search Ads 360. 1. Support for alternative channels is greater Search Ads 360 Updates include greater support for other search engines like Yahoo! and Microsoft Ads. Japan. For years, other advertising channels were neglected. The result was time-consuming and tedious workarounds to link data or make bulk changes. Google has announced that the update will allow you to do more work from one place. SA360 now supports additional features for Microsoft Advertisers Response search adsCall extensionsLocal inventor adsAccess to a wide range of audience types Yahoo! Yahoo! Japan advertisers can now use dynamic search ads and site extension scheduling. 2. Get access to new features Search Ads 360 now supports the latest features in Google Ads, including: Performance Max – A new campaign type that allows performance advertisers to access all their Google Ads inventory through a single campaign. Advertisers can run Google Discover Feed ads to create highly visual and inspiring personalized advertising experiencesDisplay and YouTube Advertising (previously, only on the platform). Google also offers advanced enterprise innovation features to allow teams scale daily tasks like: Campaign managementCreate automated guidelinesUse labels across multiple advertisers simultaneously The addition of templates will bring together existing features such as inventory management and ad builder to create a unified, scalable experience. The new Performance Center will offer enterprise planning capabilities, including CPA, spend, and conversion forecasts for media managers, who often spend hours creating forecasts. 3. Inventory management updated The new inventory management system streamlines workflows and gives you more control over how your ad space is used. SA360 can create ready-to-go paid searches using dynamic data from your inventory feed. This includes price, description and availability. This tool is particularly useful in industries with changing prices and availability, such as: AirlinesHotelsLive and Streaming EntertainmentRecruitmentRetailBusinesses with geo-specific offers How it works Make sure to provide high-quality data. Create a list with attributes for your feed, such as price, product name, landing page, and keyword. Tip: Start small! Use functions and attributes to create highly relevant ads. You can then optimize the output until you are satisfied with it. You’ll have targeted campaigns that are ready to go in minutes. Marketers will be able manage templates across clients accounts in Search Ads 360 to make updates at scale. 4. Budget Management Every media manager will tell ya that managing budgets and pacing in campaign management is a critical component of effective campaign management. It can also be one of the most challenging, especially when it comes to scale. Budget management will be enhanced and integrated into th...

Google market pulse for search advertisers https://www.affiliatemarketingbuzz.com/google-market-pulse-for-search-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=google-market-pulse-for-search-advertisers 30-second summary: Google is constantly testing new places on the page for SERP component. In simple words, the #1 spot in organic or pay ads does not guarantee that your paid advertising listing will be visible without scrolling. Prasanna Dhungel, a leading advisor and performance marketing expert, reveals four key insights to help marketers maximize their performance marketing initiatives in 2023. Google’s search engine result page (SERP), has seen a lot of changes over the past two decades. Google’s search engine results page (SERP) no longer only contains organic listings. It now includes dynamic paid ads as well as other... 30-second summary: Google is constantly testing new places on the page for SERP component. In simple words, the #1 spot in organic or pay ads does not guarantee that your paid advertising listing will be visible without scrolling. Prasanna Dhungel, a leading advisor and performance marketing expert, reveals four key insights to help marketers maximize their performance marketing initiatives in 2023. Google’s search engine result page (SERP), has seen a lot of changes over the past two decades. Google’s search engine results page (SERP) no longer only contains organic listings. It now includes dynamic paid ads as well as other organic SERP components. Google SERP currently has many organic features such as – People also ask questions (PAA),Popular Products,Featured snippets Google MAP,image Packs,Videos, Tweets and many other things that I think we are only scratching the surface. Google SERP currently shows a few paid features: Shopping ads, text ads, and MAP local search ads These are paid features advertisers shouldn’t ignore if they want better advertising and content strategies to maximize search marketing ROI. Google allows you to change the SERP composition by keyword, location, time of day and device. Google is testing new SERP components on pages. You may be wondering what all this means. Simply put, the #1 spot in organic or paid ads doesn’t guarantee that your listing will appear without scrolling. This means that an organic rank #1 as reported by Google Search Console does not represent the actual page position 1. This means that you will have a lower CTR than expected, which can impact both your organic and paid clicks. Search marketers need to understand the dynamic nature of SERP and how their brand ranks on Google compared to others. This will allow search marketers to use the best paid and SEO strategies to maximize visibility, clicks, and conversions. Based on my knowledge and experience with the dynamic SERP, these are four key insights that marketers should pay attention to in order to maximize performance marketing efforts. 1. Analyze the SERP composition for your keywords Marketers need to be familiar with the SERP features that are visible for keywords. The graph below shows that SERP features such as PAA and popular products, along with organic keywords, are taking up significant real estate for “apparel”, and “accessories.” keywords. Search marketers who do not target these components may miss opportunities to acquire customers at different stages of the buying process. 2. Monitor emerging and contracting SERPs Marketers need to understand the new features of SERPs that are becoming popular for their keyword traffic. This allows marketers to develop long-term content and advertising plans that target popular SERP features. We identified Map Local Search Ads (in mobile devices) and App Install (in desktop computers) as SERP features in the “apparel” and “accessories keywords. We witnessed a rise in popularity for PAA and other popular products across many keyword categories. 3. Keep an eye out for above-the-fold features in the SERP It is crucial to understand the features of SERPs visible above-the fold. These insights will allow marketers to understand the dynamics behind rising and falling SERP click through rates. It is possible to wonder why clicks are falling despite your average position on Google Reports improving. These questions can be answered by true ad positions in SERP. The graph below shows that the organic component of this keyword landscape is less prominent than SERP features such as PAA or popular products. These insights help markete...

How to manage a social media community that is successful https://www.affiliatemarketingbuzz.com/how-to-manage-a-social-media-community-that-is-successful/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-manage-a-social-media-community-that-is-successful

Qatch – Publisher Spotlight https://www.affiliatemarketingbuzz.com/qatch-publisher-spotlight/?utm_source=rss&utm_medium=rss&utm_campaign=qatch-publisher-spotlight

Three Best Project Management Softwares for Developers https://www.affiliatemarketingbuzz.com/three-best-project-management-softwares-for-developers/?utm_source=rss&utm_medium=rss&utm_campaign=three-best-project-management-softwares-for-developers Your web development projects may suffer if you don’t optimize your workflow. Unexpected delays and poor results could be the result. Without the right project management software, it’s likely that you will have difficulty scheduling tasks and communicating with your team. You can find project management software specifically designed for development easily. Wrike and Monday.com are just a few of the many tools that can be used to help you organize your team and streamline your development projects. This post will discuss the advantages of project management software. Next, we will show you three of our favorite options for developers.... Your web development projects may suffer if you don’t optimize your workflow. Unexpected delays and poor results could be the result. Without the right project management software, it’s likely that you will have difficulty scheduling tasks and communicating with your team. You can find project management software specifically designed for development easily. Wrike and Monday.com are just a few of the many tools that can be used to help you organize your team and streamline your development projects. This post will discuss the advantages of project management software. Next, we will show you three of our favorite options for developers. Let’s get started! Project Management Software: The Benefits You might depend on your technical skills as a developer to be successful in your job. It’s also important to be organized. Project management tools are here to help. Project management software is a tool that helps you organize and track professional work projects. This type of workspace allows teams to collaborate and accomplish more work efficiently. This will allow you to optimize your workflow and finish projects quicker (and better). This will likely result in a greater client base. Communication channels are one of the main benefits of project management software. Instead of having to rely on third-party tools, all members of your team can communicate in one place. This will allow you to clearly define your project goals and increase transparency. A project management tool can be a great asset to any team, whether you are a freelance developer or an agency. These are the features that developers should be looking for: Planning projectTask managementInvoicingBug trackingTime trackingAnalytics Remember that every developer and each team has a different set of needs. These are the basics you will probably need. Your project management tool should allow you to access organized records of your work. You can quickly access stored information when you need to reference a previous task. Three of the Best Project Management Tools For Developers Let’s talk about the best project management software for developers now that you are familiar with it. You can then make an informed decision and optimize your projects. 1. Wrike Wrike is a great project management tool for developers. Wrike is used by more than 20,000 companies, including Lyft and Google. Wrike’s universal management process for work includes everything needed to organize and create development tasks. Wrike also allows you to use pre-built templates that allow you to add work requests, weekly tasks, project risk analyses and more. Wrike also allows you to organize work using Gantt charts or calendar views. You’ll also receive real-time reports as you work on your projects. These reports will help you keep track of your resources, budget, and digital performance. Wrike also offers Single Sign On (SSO), and Two-Factor authentication (2FA) to secure your workspace. The key features Calendars for shared teams. Visual workload views. File access in real-time. Cross-channel insights. Integration with Bitbucket and MySQL. Pricing: Wrike offers a free starter plan. It includes task management, custom views and email integrations. Premium subscriptions are available for $9.80 per month and allow you to create unlimited projects using custom workflows. 2. Monday.com Next on our wish list is Monday.com. This versatile project management software is well-suited to marketing, sales, or development teams. Monday.com is able to help you manage all your projects from one location, regardless of wha...

Top Affiliate Programs in 2022 (Highly Paid for Beginners) https://www.affiliatemarketingbuzz.com/top-affiliate-programs-in-2022-highly-paid-for-beginners-2/?utm_source=rss&utm_medium=rss&utm_campaign=top-affiliate-programs-in-2022-highly-paid-for-beginners-2 As affiliate marketing becomes mainstream, and affiliate programs multiply, it is difficult to know where to start. Affiliate marketing is a wonderful way of developing a parallel stream of income from wherever you are, with a laptop and wifi. At lemonads, it is the best life that we can wish upon you. And we can help you achieve this goal as well. But searching and identifying the high-paying affiliate program is tedious and time-consuming. This is why we put together this article. This article will help you identify your niche and present you with the top paying affiliate programs in... As affiliate marketing becomes mainstream, and affiliate programs multiply, it is difficult to know where to start. Affiliate marketing is a wonderful way of developing a parallel stream of income from wherever you are, with a laptop and wifi. At lemonads, it is the best life that we can wish upon you. And we can help you achieve this goal as well. But searching and identifying the high-paying affiliate program is tedious and time-consuming. This is why we put together this article. This article will help you identify your niche and present you with the top paying affiliate programs in each niche. What is Affiliate Marketing? Affiliate Marketing is the new version of a century-long concept: commission-based sales. An advertiser has a product or service to sell, a Publisher has a platform to promote it. It can be either a website, a blog, or social media. Each time a Publisher enables a sale, they get a commission. In today’s world, it happens through affiliate programs directly with brands or affiliate networks such as lemonads. These platforms enable Publishers to subscribe to multiple programs and manage their revenues all in the same place. The key in all this process is affiliate links. Publishers share them with their audience and sales can be referred to them thanks to those links. The affiliate marketing business is estimated to be $12 billion globally. It is interesting to know that when promoting subscription-based products or services, as an affiliate you can get recurring commissions. The commission rate is what will determine the amount or percentage of the sale the affiliate will receive. Some of the top affiliate marketing programs can have 30 days, 45 days, even 90 days cookie duration. This allows the affiliate to be referred even 3 months after the visitor clicked their link. Some of the high-paying affiliate programs are offering up to $150 of commission per sale. Let’s see in detail what an affiliate program is. What Are Affiliate Programs? An affiliate program is created by a brand that wants to promote a product or a service. The brand determines technical specifications, for example, if they want leads (in a subscription business for example) or sales (in e-commerce). They also decide on the type of remuneration they want to offer publishers, a percentage or a fixed amount, as well as the cookie duration, or how long after a customer’s click will the sale be attributed to the publisher (1 day, 7 days, in some cases even 30 or 90 days). Publishers can subscribe to affiliate programs and start promoting the brand after validation from the brand or platform providing the program. What is an Affiliate Link? The affiliate link is the channel through which the publisher will direct its audience to the brand’s product or service. It is also through it that the publisher will be referred to when a sale or conversion happens. Affiliate links are generated once the publisher is admitted to the program. What is an Affiliate website? There are thousands of ways to make money on the internet and one of them is to create an affiliate website. This is a site that promotes affiliate products (digital or physical). You do not own any products. You promote other people’s products via affiliate links and earn a commission. Unlike an e-commerce site, you do not own the products. You recommend other brands’ products or services to your digital audience. You redirect this audience to other sites via an affiliate link and earn a commission. You are also not considered as a marketplace because there is no direct sales system on your website. An affiliate website can come...

Instagram 101: What Every Social Media Manager Should Know https://www.affiliatemarketingbuzz.com/instagram-101-what-every-social-media-manager-should-know/?utm_source=rss&utm_medium=rss&utm_campaign=instagram-101-what-every-social-media-manager-should-know

ShareASale – How to Get Started https://www.affiliatemarketingbuzz.com/shareasale-how-to-get-started-2/?utm_source=rss&utm_medium=rss&utm_campaign=shareasale-how-to-get-started-2

Social Media ROI ebook: Download a FREE Guide To Proving Social media ROI https://www.affiliatemarketingbuzz.com/social-media-roi-ebook-download-a-free-guide-to-proving-social-media-roi/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-roi-ebook-download-a-free-guide-to-proving-social-media-roi It’s not as simple as setting a goal and tracking your progress with KPIs to track and measure Social Media ROI. According to CEO Emeric Ernoult’s presentation, Agorapulse recently analyzed 10,650,123 social media posts, which exclude Instagram. A link was found in 32% (3393,506) of those posts. Only 1.8% of those posts (64,884) had tracking parameters. This means that 98.2% (or more) of social media posts that could result in revenue or conversions will not be tracked. What is the point of measuring social media ROI so infrequently? It could be a lack of prioritization. Not necessarily. Agorapulse interviewed 300... It’s not as simple as setting a goal and tracking your progress with KPIs to track and measure Social Media ROI. According to CEO Emeric Ernoult’s presentation, Agorapulse recently analyzed 10,650,123 social media posts, which exclude Instagram. A link was found in 32% (3393,506) of those posts. Only 1.8% of those posts (64,884) had tracking parameters. This means that 98.2% (or more) of social media posts that could result in revenue or conversions will not be tracked. What is the point of measuring social media ROI so infrequently? It could be a lack of prioritization. Not necessarily. Agorapulse interviewed 300 social media professionals to find out about their business impact on social media. While 98% of respondents believe it is important or very important to measure social media’s business impact, only 35% do so. Are CMOs feeling the same? Adverity found that 38% of CMOs consider measuring Social Media ROI their greatest challenge. Marketing Charts reports that 98% of CMOs believe that measuring ROI or ROMI is their biggest challenge. Why? Before you can prove Social Media ROI, there are three major hurdles to overcome: lack of knowledge, lack tools and time constraints. Data is the key to every hurdle. hbspt.forms.create( region: “na1”, portalId: “8477337”, formId: “ea194c64-10aa-42f1-9d2e-17e338508f8e” iOS 14.5 and the deletion of third-party cookies High-profile companies responded to consumer demands for greater privacy, transparency, and control over how and where data was used. Apple has released iOS 14.5, which means all apps must ask users to consent to data collection. Google Chrome plans to end third-party cookie tracking by 2024. This initiative was delayed twice. This is great news for consumers. It’s bad news for social media managers and marketers. Particularly if we are trying to prove and measure Social Media ROI. We won’t be able to track the consumer’s journey through the funnel if we don’t have third-party data. We will not know where consumers are from, how they interact with them, and where they’ve fallen off. Since iOS 14.5 was released, only 10% of iPhone users have shared their data with advertisers. It was previously up to 70% We’ll have a harder time improving our social media ROI if we have less data. How can we tell what’s working and what isn’t? We’ll need to do more to track our progress towards our KPIs, and ultimately our goal. Ratz says that measuring Social Media ROI has been much more difficult since iOS 14.5 was released. “Permissions to disable tracking have been a major problem.” Too many data points at once Despite having our third-party tracking capabilities removed, however, we still have huge amounts of data thanks to advanced technological and analytical tools. Sometimes we are faced with so much data that it can become a frustrating task to find meaningful metrics on social media that will help us track and demonstrate progress towards our KPIs. This is especially true if you collect data from multiple sources and store it in multiple spreadsheets that you manually update. “Suppose you have an Omnichannel presence and you sell products from multiple platforms, websites, or URLs. It can get tricky when you have a lot of data. Data cannot always be trusted Paul Ince, a marketing expert, says that data can be trusty. “Can you trust what you see on Facebook or any other platform?” Sometimes we have trouble articulating the entire situation with data and all its limitations. CMOs are more than one third less likely to trust the data at their disposal. W...

Agorapulse Takes First Place at 13 G2 Awards https://www.affiliatemarketingbuzz.com/agorapulse-takes-first-place-at-13-g2-awards/?utm_source=rss&utm_medium=rss&utm_campaign=agorapulse-takes-first-place-at-13-g2-awards Agorapulse was awarded eight G2 first-place awards last year, and was ranked by G2 reviewers among the 2022’s top software products. As we enter 2023, we’re continuing this winning streak. G2 Winter 2023 Grid Reports are now available! We are thrilled to announce that Agorapulse won 13 first-place prizes. G2 Winter Grid Reports evaluate the products, features, and overall performance from over 14,090 software businesses around the world. The top spots are reserved for those who score the highest G2 scores, and have the highest #1 rankings. What Agorapulse won in the G2 Winter Grid Reports Agorapulse won 13 first-place... Agorapulse was awarded eight G2 first-place awards last year, and was ranked by G2 reviewers among the 2022’s top software products. As we enter 2023, we’re continuing this winning streak. G2 Winter 2023 Grid Reports are now available! We are thrilled to announce that Agorapulse won 13 first-place prizes. G2 Winter Grid Reports evaluate the products, features, and overall performance from over 14,090 software businesses around the world. The top spots are reserved for those who score the highest G2 scores, and have the highest #1 rankings. What Agorapulse won in the G2 Winter Grid Reports Agorapulse won 13 first-place awards and was nominated in over 21 categories. The 13 first-place awards Agorapulse received were the most significant and important for us. Software for social media analysisSoftware for social media managementSoftwareHashtag monitoringBest estimate ROI We won first place in 13 categories. What makes us different from other social media management platforms such as Hootsuite and Sprout Social? Why Agorapulse won 13 First Place G2 Awards When developing social media management products, we have always taken a continuous improvement approach. G2 reviewers are our eyes and ears. They tell us what’s working well and what could be improved. This approach has clearly paid off. We feel we have earned the 13 first-place awards in these four categories, with an average score of 4. Every social media platform that is worth its salt must have analytics that enable you to measure, track, and report on your social media campaigns’ performance. You would expect your social media platforms analytics to measure these metrics as a minimum: ReachImpressionsEngagement rate Agorapulse’s social analytics allow customers to measure and report on more than just those three metrics. You can measure and get to the bottom of things with our intelligent reporting and analytic features. The clicks and engagement of your content. How many times your content is viewed. Team member average response timeSocial Media ROI This is why our social media analytics software won the first place award. Don’t take our word for this. Agorapulse G2 reviews – What users have to say Agorapulse is a great tool that allows you to dig deeper into data, particularly at the post level. To find out which posts are most popular, metrics such as engagement, storytellers and CTR can be helpful. It also has a user-friendly interface.” (Francesco C. Social Media Analyst). This app elevates fan page management to a new level. This app is amazing in terms of functionality and analytics. I receive a lot more interesting stats than I would with other services. This kind of social media integration helps my company compete at the top business level. The free data we get about our performance and customer response is extremely valuable.” (Lee D., General Manager). The best social media management software should make these tasks easier, quicker, and less stressful. Creating, scheduling, and publishing content across multiple social media networksGetting content approval from both internal and external stakeholdersMonitoring and replying to messages, comments, and interactionsTracking, measuring, and reporting on performance Additionally, social media management software must be easy to use and affordable. G2 reviewers deem us the best social media management tool on the market. Agorapulse G2 reviews – What users have to say “Agorapulse helped me save time effort in managing my social media accounts.” This program has the best support I’ve ever seen. The application solves problems effectively. I would highly recommend it to...

G2 Reviewers Name Agorapulse France’s Best Social Media Management Software https://www.affiliatemarketingbuzz.com/g2-reviewers-name-agorapulse-frances-best-social-media-management-software/?utm_source=rss&utm_medium=rss&utm_campaign=g2-reviewers-name-agorapulse-frances-best-social-media-management-software

How do you start affiliate marketing? https://www.affiliatemarketingbuzz.com/how-do-you-start-affiliate-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=how-do-you-start-affiliate-marketing

What is banner marketing? https://www.affiliatemarketingbuzz.com/what-is-banner-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-banner-marketing Banner advertising is a powerful and essential form of marketing. Our up-to-date guide will show you how to create a banner campaign. Banner ads can be a powerful tool for advertising and offer the most exposure of all advertising mediums. Any brand looking to improve its marketing efforts must understand what banner ads are and how to create them. A banner ad (also known as a display advertisement) is an online advertisement that is displayed on a website. Banner ads can be displayed in HTML5, HTML5, JPG, GIF or PNG formats. Banner ads can be found on many websites. Almost... Banner advertising is a powerful and essential form of marketing. Our up-to-date guide will show you how to create a banner campaign. Banner ads can be a powerful tool for advertising and offer the most exposure of all advertising mediums. Any brand looking to improve its marketing efforts must understand what banner ads are and how to create them. A banner ad (also known as a display advertisement) is an online advertisement that is displayed on a website. Banner ads can be displayed in HTML5, HTML5, JPG, GIF or PNG formats. Banner ads can be found on many websites. Almost any website publisher can host them. Some banner ads may relate to the content of the site, while others may target specific users or be completely random. Advertisers can get exposure through banner ads, which can provide significant income to publishers. ShareASale makes it easy to publish and distribute ads online. Advertisers have the ability to upload and manage their banner marketing materials. This creates a database that publishers can use to find relevant content. Merchants can also connect with affiliates from the ShareASale network to offer their content to customers who have previously engaged with the company online. Banner ads can be placed in high-visibility locations on high-traffic websites. Banner ads can also be linked. Users can click on banner ads to go to your homepage, product page, landing page or any other page you choose. Publishers and affiliates can use the Creative Inventory platform to create spaces on their websites for ads. An HTML script is provided to publishers that can be added directly to their website. Ads can then be added and automatically updated, without the publisher having to do anything. These can be customized by retailer and can be selected by format and size. Publishers have the option to search by topic, advertiser, and other criteria to find banner ads that best suit their brand. The number of conversions generated by the ad will determine the commission. There are three core pricing models for banner advertising. Cost per mille (CPM), cost per 1,000 impressions and cost per click (CPC). Cost per action (CPA), bases the price on specific conversions like registrations or purchases. It is possible to get paid for other metrics but CPA is most commonly used by affiliate networks such as ShareASale. The cost to get a banner ad published by a merchant can vary depending upon the market size, how many people are interested, what websites are being featured, and other factors. ShareASale’s flexibility options for commission make it easy to negotiate and implement payment models between publishers and advertisers. Banner ads can be very effective. They are hard to miss when done right. A good banner ad is often the first thing you see when you visit a website. These ads are digital versions of billboards. Banner advertising is the most effective way to increase brand awareness. Banner ads can be used to market to current customers with remarketing distribution. However, they are most effective when it is intended to get new eyes to the business. Banner advertising can also be used to promote a sale or special offer. You could offer a discount on a product, or a free trial of a service to anyone who clicks through. This is a great way to use remarketing. The user has already expressed interest so you can now close the deal directly by advertising a special offer. Banner blindness Visual content is more effective than textual content. Banner advertising works because we naturally draw our attention to images on pages that are mostly text. However, banner ads have become increasingly commonplace and are easier to overlook. This is called “banner blindness”. It’s similar...

Hippo Video 2022 vs. Hippo Video 2023: How have the products changed? https://www.affiliatemarketingbuzz.com/hippo-video-2022-vs-hippo-video-2023-how-have-the-products-changed/?utm_source=rss&utm_medium=rss&utm_campaign=hippo-video-2022-vs-hippo-video-2023-how-have-the-products-changed Hippo Video was founded in 2016 and has been working tirelessly to transform the way businesses and teams use video during sales. The all-in-one platform for video has revolutionized the way companies use video. It offers user-enabling features like sales pages, video analytics and the teleprompter. These unique features made us a favorite among users and helped us stand out in the crowd. Our quest did not end there. Hippo Video, like every customer-focused business, is committed to providing the best possible video experience and continually strives for improvement. We went further than ever in 2022 by listening to our... Hippo Video was founded in 2016 and has been working tirelessly to transform the way businesses and teams use video during sales. The all-in-one platform for video has revolutionized the way companies use video. It offers user-enabling features like sales pages, video analytics and the teleprompter. These unique features made us a favorite among users and helped us stand out in the crowd. Our quest did not end there. Hippo Video, like every customer-focused business, is committed to providing the best possible video experience and continually strives for improvement. We went further than ever in 2022 by listening to our customers and collecting valuable feedback. This blog will show you the exciting evolution of Hippo Video between 2022 and 2023. We’ll also share the lessons learned as a company. You can expect to get some real and brutal insights. Let’s get started. Hippo Video will be a 2022 product The number of people who believe in video for sales has increased over the past few years. It’s great news for products like ours. However, our team spent time talking with users about their experiences with video. The key findings were quite eye-opening. These are seven important observations that we have made: 1. Video creation is difficult because of hesitance We found that while businesses are well aware of the potential of video (which is why they bought the platform), sales teams are often hesitant about incorporating it into the sales process. Many of these sales teams are unsure about video or have limited screen-sharing and webcam capabilities, which could lead to less engagement. These factors can cause teams to lose heart and be less motivated to create more videos in future. 2. Productivity is on the rise Most sales professionals we spoke to recognized the value of video to close deals. However, they only use them to close high-value deals and specific touchpoints in their sales cycle. This is likely due to the fact that creating videos requires significant time and effort. 3. Video efforts can only be scaled and personalized in a limited way Our users believed that we should improve our video scaling capabilities. Users felt that personalizing videos for each prospect and recording them was time-consuming and a burden on their sales teams. Although they created one video and personalized it for multiple users using merge fields, the video lacked the visual element of personalization. 4. Prospects were more familiarized with our competitors than they were with us. Sometimes, familiarity breeds business. Our prospects were not aware of us, despite having superior video capabilities and lower price points. This was a problem for us as well as our competitors. We also realized that our website was outdated and needed to be updated to properly showcase all of our capabilities and the benefits it can offer, as well as those of our competitors. 5. Editing was difficult Although our Pro Edit tool remains popular, there have been mixed reviews. It was difficult to make precise trimmings between frames or add titles, lower thirds, or transitions between frames. For those who wanted to add a little flair to their videos, this lack of customization was particularly troubling. Users were not able to refine their videos with the robust editing tools we offer. 6. A basic Hippo Video iOS app Our iOS app did not have key features that are available in the desktop version. This was a problem for a long time. It didn’t have a user-friendly homepage so users had to tap multiple tabs in order to access the video record...

G2 Best Software Awards 2023: Hippo Video Bags Three https://www.affiliatemarketingbuzz.com/g2-best-software-awards-2023-hippo-video-bags-three/?utm_source=rss&utm_medium=rss&utm_campaign=g2-best-software-awards-2023-hippo-video-bags-three

How to Use Dark Social In Your Marketing (and Why!) https://www.affiliatemarketingbuzz.com/how-to-use-dark-social-in-your-marketing-and-why/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-dark-social-in-your-marketing-and-why

What is conversion ratio optimization? https://www.affiliatemarketingbuzz.com/what-is-conversion-ratio-optimization/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-conversion-ratio-optimization

How to Start Affiliate Marketing For Bloggers: Our 20-Step Checklist https://www.affiliatemarketingbuzz.com/how-to-start-affiliate-marketing-for-bloggers-our-20-step-checklist-2/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-start-affiliate-marketing-for-bloggers-our-20-step-checklist-2 A blog can be a great way for you to control your work hours, focus on something that interests you, and make a living. Affiliate marketing is the best way to make money with a blog. There are many ways to do this, but affiliate marketing is the best. Affiliate marketing, in simple words, is where companies who want to promote their products (advertisers), get help from affiliate marketers to generate leads. Affiliates are independent marketers who specialize in driving traffic to their websites and engaging users via a variety of channels. Blogs are a popular channel for affiliate marketing.... A blog can be a great way for you to control your work hours, focus on something that interests you, and make a living. Affiliate marketing is the best way to make money with a blog. There are many ways to do this, but affiliate marketing is the best. Affiliate marketing, in simple words, is where companies who want to promote their products (advertisers), get help from affiliate marketers to generate leads. Affiliates are independent marketers who specialize in driving traffic to their websites and engaging users via a variety of channels. Blogs are a popular channel for affiliate marketing. Lemonads has helped many bloggers turn their website into a revenue-generating machine through our selection of the best programs. This article will provide a 20-step guide to help you get started in affiliate marketing for bloggers. Affiliate Marketing: Is it a good way to make money with your blog? Let’s first review our 20-step checklist. Then let’s evaluate whether affiliate marketing is right for us. Affiliate marketing is used by more than 85% of all businesses. This means bloggers can work in any industry they wish. Affiliate commissions can be as high as hundreds of dollars per conversion for sales leads. Affiliate bloggers can easily make thousands of dollars a year by producing quality content and working on campaigns. The 20 Step Affiliate Marketing Bloggers’ Checklist It’s now time to review our checklist that will help you create a better affiliate website. Blogging requires a lot of writing, as you probably guessed. You will need to create engaging text and publish video materials. It’s important that you understand that text copy does not always inspire readers. Therefore, you should focus on creating engaging materials. You can stand out among the crowd by choosing the right tone for your blog, and sticking to it through your posts. If you use humor in your first posts and get positive feedback, this should be an integral part of your blog. Let’s now look at our 20-step checklist to help affiliate marketers bloggers. 1. Pick Your Niche You can start tip number 2 if you have an established blog with a clear niche. You should choose a niche if you don’t know where to start. A niche is a topic or area that your blog will be focusing on. While it can make blogging easier, choosing a niche you are passionate about will not guarantee that your blog will succeed. Instead, we recommend that you choose your niche based more tangible factors, such as popularity and how many businesses you are able to partner. 2. Find out about potential affiliate goods After you have selected a niche, it is time to start researching the products you could promote on your affiliate blog. You can choose from almost all verticals, including software applications and gardening supplies. Instead of focusing on specific brands, you should look at similar products on Amazon and other platforms to find potential partners. This will allow you to build a list and then research them later. 3. Identify Competitors You must also keep an eye on your competitors. Analyzing competitors will help you identify their techniques, save time testing, and get to the point quickly. Use powerful marketing intelligence tools that will allow you to see which advertisers are behind the campaigns. 4. Do keyword research A blog with a goal to achieve high SEO rankings should include keyword research. To find the keywords that will drive traffic to your blog, you can use tools such as the Google Keyword Planner, KWFinder or similar platforms. You should always choose a reliable provi...

What are the Best URL Shorteners 2022? Here are Our 10 Favorites https://www.affiliatemarketingbuzz.com/what-are-the-best-url-shorteners-2022-here-are-our-10-favorites/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-the-best-url-shorteners-2022-here-are-our-10-favorites You can share your content on social media and other digital channels and drive more traffic to you platform. All elements in a social media post have an impact on its performance. This includes the structure and length, which is something that all experienced publishers are well aware of. The more complicated the link, the less likely users will click on it. URL shorteners are here to help. These platforms will allow you to convert your app and site links into simple URLs that encourage users to visit your content. There are many URL shorteners that you can choose from.... You can share your content on social media and other digital channels and drive more traffic to you platform. All elements in a social media post have an impact on its performance. This includes the structure and length, which is something that all experienced publishers are well aware of. The more complicated the link, the less likely users will click on it. URL shorteners are here to help. These platforms will allow you to convert your app and site links into simple URLs that encourage users to visit your content. There are many URL shorteners that you can choose from. Each one has its own unique capabilities and features. This will help you make the right choice. This article will discuss the definition of link shrinker, and our top picks for URL shorteners that affiliates can use for 2022 and beyond. What are URL shorteners? Let’s first define URL shorteners before we move on. URLs (also known as links) are used to identify the exact location of a webpage and how it can easily be retrieved. Because links allow us to share pages via a variety of channels, they play an important role in the web. However, the link’s appearance can have an impact on whether or not it is engaging, as we mentioned. URL shorteners are websites that reduce links’ length to make them look better. This not only increases engagement but also allows publishers to take advantage of the small space available on platforms such as Twitter. Conventional vs. Custom URL Shorteners It is important to know that custom URL shorteners are different from conventional link shorteners. A custom URL shortener, as the name implies, allows you to include your branding in the shortened URL. Instead of creating a random URL that might discourage some users, create a URL that is short and tailored to your platform. The Top 10 URL Shorteners for 2022 and Beyond Numerous URL shorteners are available to help you modify your links and make them more easily shareable. However, not all of them can be used for large-scale publishing or business use. We’ve compiled a list with our top 10 URL shorteners in 2022 and beyond. We have limited our top 10 list to standalone link shorteners. This means that we exclude tools that integrate into other platforms, such as Ow.ly by Hootsuite. Here are the top 10 URL shorteners. 1. Bitly Bitly is an easy-to use, reliable URL shortener that works for almost all users. You don’t have to share your links as often as you would like, so you can just drop by Bitly and get a URL shortened on-demand. Bitly’s true power is only for business users. The Bitly dashboard is a great tool for business users. It provides 20 metrics such as organic shares, visitors and location. You can also use the campaign-style tracking feature to track click-through rates and conduct campaign-style monitoring. It’s great that users can get many of these benefits simply by opening a business account. The platform also offers paid subscriptions to publishers who need it to provide more features and a higher volume. 2. Rebrand Rebrandly is our first custom URL shortener. The platform specializes in this field because its founders believe in branding’s power. Rebrandly lets you customize URLs and add branding elements to the shrunken domain, regardless of whether it’s for a company or a product. Rebrandly’s best feature is its short links. They don’t feel or look random. The links look and feel like regular URLs, but they include highly relevant terms that users immediately recognize. For example, a publisher could change the URL of the page www.example.com/blog/how-to-conduct-a-full-blown-system-reboot to example.co...

Hippo Video closes $8 million in funding to transform the video customer experience space https://www.affiliatemarketingbuzz.com/hippo-video-closes-8-million-in-funding-to-transform-the-video-customer-experience-space/?utm_source=rss&utm_medium=rss&utm_campaign=hippo-video-closes-8-million-in-funding-to-transform-the-video-customer-experience-space

Google Business Profile Optimizement (former Google My Business: How To Get To The Top Of Local Rankings https://www.affiliatemarketingbuzz.com/google-business-profile-optimizement-former-google-my-business-how-to-get-to-the-top-of-local-rankings/?utm_source=rss&utm_medium=rss&utm_campaign=google-business-profile-optimizement-former-google-my-business-how-to-get-to-the-top-of-local-rankings

Agorapulse Takes First Place at 13 G2 Awards https://www.affiliatemarketingbuzz.com/agorapulse-takes-first-place-at-13-g2-awards/?utm_source=rss&utm_medium=rss&utm_campaign=agorapulse-takes-first-place-at-13-g2-awards

What is banner marketing? https://www.affiliatemarketingbuzz.com/what-is-banner-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-banner-marketing

Google market pulse for search advertisers https://www.affiliatemarketingbuzz.com/google-market-pulse-for-search-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=google-market-pulse-for-search-advertisers

The Top 5 B2B Video Trends for 2022 https://www.affiliatemarketingbuzz.com/the-top-5-b2b-video-trends-for-2022/?utm_source=rss&utm_medium=rss&utm_campaign=the-top-5-b2b-video-trends-for-2022 In the last few years, nearly every aspect of modern business has gone through a digital transformation. In 2020, chaos ensued as organizations abruptly pivoted to a digital-first world. In 2021, the smartest companies got more intentional about crafting digital-first strategies, realizing these changes would become entrenched for years to come. In 2022, front-runners will continue to expand their digital-first strategies, while many later adopters will jump aboard by following video trends. We’ve witnessed many industry evolutions and passing fads, but few opportunities have felt as significant as the one ahead of us. In this article, we’re sharing our top... In the last few years, nearly every aspect of modern business has gone through a digital transformation. In 2020, chaos ensued as organizations abruptly pivoted to a digital-first world. In 2021, the smartest companies got more intentional about crafting digital-first strategies, realizing these changes would become entrenched for years to come. In 2022, front-runners will continue to expand their digital-first strategies, while many later adopters will jump aboard by following video trends. We’ve witnessed many industry evolutions and passing fads, but few opportunities have felt as significant as the one ahead of us. In this article, we’re sharing our top five predictions for how video will evolve in 2022, including more video across the entire customer lifecycle, video as a core piece of the HR toolkit, and shifting customer preferences from ultra-polished to off-the-cuff. Smart businesses have a unique opportunity to seize these trends in early 2022 to win over competitors this year and beyond. Contents 1. Humanizing Sales Enablement 1.1 Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 Salesforce 2.2 LinkedIn Sales Navigator 2.3 Hunter.io 2.4 Zoominfo 2.5 Terminus 2.6 Tableau 2.7 People.ai 2.8 Gong 2.9 DocuSign 2.10 Vidyard Enterprise Video Platform 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Take Advantage of Video Trend #1 1.1.1 Create Personalized Videos for Different Members of the Buying Committee 1.1.2 “Show Instead of Tell” with Short Demos through the Buying Process 1.2 Innovators Leading the Charge With Video Trends 2. Video Trend #2: Post-Sale Teams Embrace Video 2.1 How to Take Advantage of Video Trend #2 2.1.1 Use Video for Post-Sale Support and Feature Announcements 2.1.2 Use Video for Relationship-Building 2.2 Innovators Leading the Charge With Video Trends 3. Video Trend #3: HR Embraces Asynchronous Video 3.1 How to Take Advantage of Video Trend #3 3.1.1 Onboard with an On-Demand Library 3.1.2 Use Asynchronous Video Throughout the Interview Process 3.1.3 Foster a Strong Company Culture with Video Updates from Key Executives 3.2 Innovators Leading the Charge With Video Trends 4. Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 How to Take Advantage of Video Trend #4 4.1.1 Balance Authenticity With Light Preparation 4.1.2 Determine Your Brand Voice 4.1.3 Incorporate Visuals to Represent Key Ideas 4.2 Innovators Leading the Charge With Video Trends 5. Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 How to Take Advantage of Video Trend #5 5.1.1 Include Jump Links, Title Cards, and Lower Thirds in Your Videos 5.1.2 Keep Promoting Your Webinar After the Live Event 5.1.3 Include CTAs to Relevant Content in the Description 5.2 Innovators Leading the Charge With Video Trends 6. Bonus Video Trends: Metaverse and Web3 7. Will You Be One of Next Year’s “Innovators Ahead of the Curve”? Video Trend #1: Sales Videos Expand Further Down the Funnel Many of today’s highest-performing sales reps have caught on—especially in B2B SaaS—that video for outbound prospecting works beautifully. It can be a powerful way to grab a moment of a prospect’s time and stand out in an inbox stuffed with text-based emails. But in 2022, video is no longer just about getting prospects’ attention. It’s about a more meaningful way to answer their questions, show rather than just tell, and foster the relationships that sales and marketing teams fight so hard to get. Video is one of the most flexible tools in the sales arsenal—and the highest-performing sales reps are increasingly using i...