The heuristics of Neurodesign
A guide to design for the brain with intention and results.
10 Usability Heuristics for User Interface Design
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
Psychological Usability Heuristics
Translating Susan Weinschenk's UX psychology facts into usability heuristics.