How do you convince clients to trust you with their valuable and much-loved product? In my experience, the best way to sell work to clients is to apply user-centered design not only to the work we produce, but also to the clients who commission that work.

“How did you do that?” My colleague Leigh sounded impressed. He had been working with a problem client for weeks trying to get design approval. Then I came along and was able to get signed-off in a single conference call. “Can you teach me how you did that?” he asked. I mumbled something about years of experience, but the truth was I didn’t have a clue. It just seems I can find design approval easier than most.

Everybody is a critic. Rarely do you meet a client who doesn't have a personal opinion about design. They don't like green, they want the logo bigger, the tweaks and changes are endless. In this presentation Paul discusses how to make the process of sign off less painful. From how you develop and present design concepts to coping with common complaints. You will never find the perfect client but this presentation will allow you to manage them more effectively.