Responsive Web design has been evolving rapidly ever since Ethan Marcotte coined the term two years ago. Since then, techniques have emerged, become best practices and formed part of our ever-changing methodology. A few obvious examples are the multitude of responsive image techniques, conditional loading, and responsive design and server-side components (RESS), among many other existing and emerging strands stemming from the core concept of responsive Web design.

The varying viewports that our websites encounter on a daily basis continue to demand more from responsive design. Not only must we continue to tackle the issues of content choreography — the art of maintaining order and context throughout the chaotic ebb and flow of the Web browser — but we must also **meet the expectations of users**.

Michelangelo once said, "The best of artists has no conception that the marble alone does not contain within itself." Translate this to the world of Web design and you might say, "No matter how great a designer you are, you’re only as good as your content." While the reality of client work sometimes makes it challenging to gather and produce content prior to starting the design, this is now widely accepted as being necessary.