Throughout the research and design processes, our unconscious biases are the greatest risk to delivering inclusive experiences. From who we include and exclude in our research to how we plan and conduct research to how we analyze findings, it’s crucial that we understand how our unacknowledged biases can perpetuate systems of exclusion.

[…] I mean, I get it: you’re literally leaving money on the table if you turn people away. But that’s not the reason to ensure your website is accessible. The reason to ensure that your website is accessible is that it’s the right thing to do. […]